How to target a niche based upon market segmentation: demographic, psychographic and benefit.

Companies use demographic, psychographic and product segmentation schemes to help execute a variety of business activities. For example, a marketing communications team may segment a market by region to help execute a mailing campaign. A finance department may use a segmentation scheme such as vertical industry to report sales figures. But when it comes to innovation, the goal of segmentation is to discover segments of customers who have different unmet needs. Finding these unique segments of opportunity -- if they exist -- can transform an entire industry as evidenced by companies such as e-Trade and Curves.

Developing a marketing plan requires explaining in detail the demographics, psychographic, marketing message, frequency and venues of an advertising plan. Find out how to develop a marketing plan based on a client's buying habits with this free video from the owner of a small business.

How psychographics was used in the Clinton re-election campaign. From a BBC series about psychology.

In a room full of marketing professionals in San Francisco, 1993, a representative from Apple Computers tells the assembled A-list corporate marketing managers that a new thing, "Psychographic Profile", would change their profession for ever. Has it ever! "We don't reflect the people we're going to be affecting with our marketing." This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. I will be posting more video from the event with additional explanations and observations. I invite you to contribute to the dissemination. --- Apple Rep How many people here use VCRs? Was that not easy? OK. How about fax machines? Pretty good. Voice mail? Are we digital or what? OK. How many people in here feel that they're computer literate? Pretty - this is a-hey. OK. Is there a computer on your desk? Is it a Mac? 's OK. OK. How many peoples' VCR is going 12:00 - ? OK. I can't do it. I think it's the documentation. I really can't no OK. How many people have watched the home shopping club for more than ten minutes? Come on. How many people have ever bought anything from the home shopping club? K. 'ts OK. This is you're ? only ten million people are watching don't worry. How many people buy regularly through catalogs? OK. Do you use electronic mail in your office? You are not representative of America. This is ? we're going to get a real skewed result here I think uh. How many people have their corporate directory electronically available to them? K. How many people use CD's as way of distributing information in their office? Very few. How many people have a CD-ROM drive on their computer? xxxxx OK. How many people have a subscription and use on-line services? OK. So- we- xxx- that's interesting 'cause I think we're gonna get a feel for where the technology uh you know, is, uh again I'm not sure that we represent the group of people that we're going to be affecting with the marketing. I think we're far more computer literate than the population that we're going to try to bring our marketing programs to. / ah the consumer electronics- the hand held electronics have more and more power in fact I probably think that the Newtonª that we came out with give people as much power um as I use to have on my desk when I was programming, you know, in an IBMª environment. So what we're looking at is here's technology available today- there's nothing futuristic about it- that we could implement to start looking at how we can customize delivery of advertising and marketing to the individual and I definitely think what we're looking at is a shift in the continuum and and we're gonna I think we're gonna get into this as we go on from looking at just the demographics to starting to look at the psychographics- to looking at how individual people purchase and responding to the need of the individual people- the individual person.

Hyperdrive Technologies Inc produces number one Internet / BDC Lead to sale closing percentage in the nation and has since its inception. Our automotive dealers websites convert so many more visitors into prospects through our psychographic inlay technology that it's mind shattering. The Author of the Industry's bestselling book Mastering The Art of Selling Cars Online, Eddie Coleman has been the inspiration for nearly every automotive web development and e-sales trainer in the nation. We can flip a switch and your new website will pour out leads without any increase in traffic and I don't care who you're with. If you're dragging less that 70% of your Internet & Special Finance leads in the door, you may want to pick up the phone. It's one thing to say you're the best. It's another to prove it.

Andrew Hultkrans reads "Remote Control: The Interactivity Myth." to a room full of marketing professionals in San Francisco, 1993. (Article originally published in Mondo 2000 #11, p. 22) Via Mondo 2000, Andrew was apparently there both as a member of the media and as a representative of the coveted hipster youth/counter culture market in the heyday of the dot.con delusion for a lengthy panel discussion with representatives of CBS, Time/Warner, 3DO, Apple, Yankelovich, US West and Prodigy who collectively told the assembled A-list corporate marketing managers that a new thing, "Interactivity", would change their profession for ever; even what it might look like. This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. I will be posting more video from the event with additional explanations and observations. I invite you to contribute to the dissemination.

Sketch video about war. Music by Philip Glass.

3:35 video built from a series of interviews with older members of the Gen-Y market. It includes a number of psychographic insights into the segment and their expectations from life.

This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah Audience Member What I'm asking is, what are we thinking about - freedom of the press - freedom of speech and access to these new high speed communication systems through these proprietary channels? Time/Warner Rep Ther - there is no entity in the nation that has ever taken a more strong position on freedom of the press than Time/Warner - just as a - eh as a - com.... Mondo 2000 Writer I think there'll probably be some kind of ah booming public access business - or maybe sort of low dollar to begin with - but uh I think, you know, right now - somebody said last night at the dinner that, right now, with the computing power that we have, and the software - any individual who has the savy can be an ad agency. You don't need this huge group of people anymore. sayet - by the same token, soon enough, you know, you can be your own TV station - at least for a half an hour program or something like that - out of your living room - and so if people - you may - you may laugh but - not very many people may be watching me when I'm jumping around in my underwear - my half an hour of late night TV but somebody might be and I'll be getting a hell of a kick out of it. and it'll probably be worth my while. (HA HA HA HA HA)

Analyze the market for a personal business plan by asking friends and family if they would buy the product, checking into local government Web sites for demographic information and producing field surveys. Combine demographic information with psychographic information to market a business plan with the help of this free video from the owner of a small business.

Fiat's 2003 Interview for the album "PSYCHOGRAPHIC" in alien's language. There's English subtitle for you below the screen.

The Institute is a membership organization for real estate sales agents (Realtors® and representatives of NAHB members) who work in the upper-tier residential market around the world (for designation purposes, "upper tier" is the top ten percent of market sales as defined by price range or $500,000, whichever is higher). The Institute offers training in luxury home marketing and awards an international designation to agents who meet performance standards in the upper tier market. The Institute promotes its members to affluent homebuyers and sellers through partnerships with top luxury publications and offers other benefits including promotion on our consumer website (www.clhms.org) and a complimentary listing on The Wall Street Journal's www.RealEstateJournal.com (click on "Find a Luxury Home Agent") and networking and educational opportunities at our annual "Leaders in Luxury" meeting (www.leadersinluxury.org). Membership in 2006 is currently 5000 members on four continents. The Institute also conducts research in the luxury market including providing primary and secondary research information on the demographic and the psychographic characteristics of the affluent, and compiling and providing luxury home sale market data to our membership. Our objective is to be a trusted primary resource for real estate professionals and consumers involved with buying or selling upper-tier residential properties internationally. For more information on our organization, please visit us online at www.luxuryhomemarketing.com. TurnHere, Inc., produces Internet video for a variety of businesses across the globe including media, real estate, small businesses, travel and financial services. Our 2,000 filmmakers shoot and produce Internet videos in more than 50 countries that emotionally engage viewers with compelling, authentic stories. With deep backgrounds in media and video production, our in-house team of producers work with our partners on creative treatments and leverage the talent of our filmmaking network. We help our partners distribute their videos across the Web to a variety of partners including Google, Yahoo!, AOL and MSN. Founded in 2005, the company is privately-held and based in Emeryville, California. www.TurnHere.com

"Mindset" "mindset" Albert Torres 619-804-1816 (Success Business Mindset) http://LeadsandMindsetTraining.com mindset marketing. Mindset . Do you have it? Having the Correct Mindset behind your Marketing is the Key to your Success in your Business. FREE MLM Mindset Training in Internet Network Marketing. http://LeadsandMindsetTraining.com/ mindsetmarketing free mlm training "mindset-marketing" "free mlm training" Mindset - Wikipedia, the free encyclopediaA mindset, in decision theory and general systems theory, refers to a set of assumptions, methods or notations held by one or more people or groups of Beloit College Mindset ListThe Mindset List is not a chronological listing of things that happened in 1990, the year they were born. It is instead an effort to identify the worldview Beloit College Mindset ListAbout the Mindset List. What Berlin wall? Humvees, minus the artillery, have always been available to the public. Rush Limbaugh and the "Dittoheads" have Amazon.com: Mindset: The New Psychology of Success: Carol Dweck: BooksDweck proposes that everyone has either a fixed mindset or a growth mindset.Which mindset do you possess? Dweck provides a checklist to assess yourself mindset - Definitions from Dictionary.comDefinitions of mindset at Dictionary.com. Perform a new search, or try your search for "mindset" at:. Amazon.com - Shop for books, music and more A Book writen by Carol Dweck. Teaching a growth mindset ...Mindset is a simple idea discovered by world-renowned Stanford University Teaching a growth mindset creates motivation and productivity in the worlds of Mindset SoftwareWorld-class Pagination and Layout on a Native PC. Live PaginationTM is an advanced layout and pagination application specifically designed to paginate your .Mindset MediaMindset Media is the internet ad network for brands. Only Mindset Media lets blue-chip advertisers reach their psychographic targets on a mass scale in mindset - definition of mindset by the Free Online Dictionary ...Definition of mindset in the Online Dictionary. Meaning of mindset. ...

The Psychographic process in video, featuring Martin Klabunde of Dambe Project. ================================= A psychograph is a type of portraiture capturing the true image of any subject's Soul, through photography, video, film, or illustration. The process of creating a psychograph requires the use of an original source image featuring the target subject. The image is then visually deconstructed by duplicating, overlaying, and mirroring the source onto itself, producing a form similar to a kaleidoscope or mandala. The process can be repeated further to produce psychographs of virtually any size.

This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah Yankelovich Rep The newspaper industry talks about a young people problem but it's really not a young people problem. It's a societal problem that happens to have manifested itself among todays' current generation of young people. 74% of all households with children 6 to 17 have video games. That's phenomenally high. Just a few points less than VCRs. -ah so I agree that as - as the young generation comes of age they will matter of factly ah with perhaps much less reflection ah assume these skills and these orientations and modes of involvement and as the older consumers, so to speak, pass out of the population, they will be replaced by younger people to whom this is not even an issue.

This is not a rhetorical question, though it may be a bit of a buzz-kill. With a few edits for clarification, watch the answer play out in nearly real time and hear the well paid minions of our masters cackle in glee as they bask in their power over us. No kidding. This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah --- Mondo 2000 Writer I - I take more issue with this sort of - the corporate image world - like The DisneyWorld of Liz Claiborne with lots of like - uh symbols, icons - you know - schmoozing, company hymns, etc. Lots of image stuff and not alot of...... Apple Rep I never said company hymns. (HA HA HA HA) Mondo 2000 Writer That's just an ex- it's sort of a nightmarish extrapolation from what I meant to .... you're not too far fetched though. Apple Rep Actually - wait a second. When you think about it, excuse me but I'm not the generation that walks around with somebodys'' label on my breast - you know, as a..... Mondo 2000 Writer Nor I. You can't pin that on me. Apple Rep My kids - ah more your age are the ones who insist upon having somebody on their rear end - somebody up here, you know - I... (HA HA HA) Mondo 2000 Writer That's a chicken/egg question, though. Who - who told us to want that? (INSANE LAUGHTER) The people in the audience. (MORE INSANE LAUGHTER) U.S. West Rep Advertising works. (HA HA HA HA) Mondo 2000 Writer Advertising does work sometimes. (ha)

This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah Yankelovich Rep In an age with 14 types of baking soda toothpaste and 156 lines of automobiles with 30 option packages on many of them, uh when there may not be some really specific product differences an a - an - an - and we - and we risk running into ah - ah a sense of comoditization - ah, you need that emotionail - emotionailty, you need that irrationality and that will probably remain unless marketers are forced to develop different types of products with meaningful differences so - uh I think that's a very important point about the continued role for emotion - ah, and ah advertising claims that, in many cases, revolve primarily around creating a good feeling for a product or service and whether it's tapping into status or elitism or novelty or some sense of self - those things will not go away. They're endemic to the human condition uh and people will never become so rational as to exclude those types of criteria from their purchase considerations.

This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah Yankelovich Rep ah - when you talk about choice, there's a number of issues there because - ah, Karl Marx had a term "fetishism of the commodities", and those of you who remember back to your political science in college days may recall that the concept behind "fetishism of the commodities" is that, at some point in time under a capitalist society - you probably think this is a strange thing for someone from Yankelovich to be saying - (Hee Hee Hee) - ah the choices are going to become very superficial and very meaningless never the less under some - some sense of ideological indoctrination consumers are going to be led to believe that these are very meaningful choices and we're going to spend a lot of time preoccupying and selecting among the choices. Building off a point that David made about the lack of talent and the lack of creativity, I would submit to you that if you take a look at the range and variation of most products and the range and variation of most media, 95% of those differences are within one and a half to two standard deviations. There is not the true type of choice out there and differences and -we and I don't think we don't have a right to assign the virtue to choice -ah based on the state of marketing and based on the state of media. Perhaps interactive media will create the true opportunity for those choices to arise - and maybe this is more of a philosophical point than a marketing point but as I keep on hearing people talk about choice you have to step back and say well, what types of choices are we really talking about? Does the state of the free world hinge on these choices and what are the real practical consequences of negotiating these choices in the context of consumers lives and in the context of consumer satisfaction.

This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah CBS Rep A lot of people, in talking about all of this sort of look historically at the transition from network uh from broadcast television to cable television and they say "Well, we've gone from broadcast television to cable television. Cable television got a 65% penetration rate making billions of dollars - this is the next generation and - ah it's better and therefore we should be able to make that transition." What they fail to take into account is that the cay - the cable television was - was in effect a subsidized ah development . It was subsidized by the fact that it was enhancing the already existing broadcast television and it had the history of being subsidized by tie-in selling. I mean, in effect, ah - you can't buy cable television on an ala carte basis. You can't buy just CNN - you can't buy ESPN. The history of cable television has been a monopoly , within your - as a consumer - I'm speaking as a consumer now - you have - you were dealing with a monopoly supplier in a subsidized business, an environment- uh - it is clear from all the people on this panel and all the people that are in this business- it is very unlikely that you are going to be dealing with a monopoly supplier. And there are going to be different alternatives available. - uh - that is, I think, good news from the consumers' point of view. On the other hand, there - it it doesn't have the natural built-in subsidy - ah it's that cable television did - uh because you're already getting a lot of television. I don't think you're going to buy this to get more television. You're gonna get it - buy it to play video games on an interactive basis. You're gonna buy it for the home shopping type of things and all the new things it can bring. The winners are going to win big but I think there's going to be some significant losers in that regard as well because this is not gonna be as protected a development process as did the cable television industry had. Moderator Any guesses? CBS Rep As - as to who's gonna win and who's gonna lose? Moderator Yes. CBS Rep I mean I - I - eh - I can't bet against the telephone company, I mean - I uh I feel that they have uh a tremendous advantage in - in this regard. But I actually xxxx the real answer is you're going to see all kinds of alliances - gradually people are going to be bringing it together and the weaker will give in to the stronger and uh it'll get down to a few major players. One thing that is going to change pretty dramatically as a result of this is audience measurement. Ah - what you're going to have is you're going to have now millions of people who are on interactive television. For those millions of people, we're going to know what they're watching all the time. That's part of the interactive setup. So the whole nature of television audience measurement is going to change because we're going to have this data bank of millions of people who are going - who's' viewing we're going to know about..

This is part of my compilation of approximately 45 minutes of video, distilled from 6+ hours, documenting my experience of the marketing of interactive marketing to marketers. It happened in 1993 and it includes predictions for the future (now). This was 15 years ago and it bears reviewing the planting of the seed that has wrought so very much change so very quickly. -Selah CBS Rep I mean it may sound funny but it's really sad and that is that most of the people that are very large amounts of volume on home shopping is from socially dysfunctional people-ah- the fact is (HA HA HA) that that -that home-home shopping has an incredible heavy user orientation and the heavy users -ah- these heavy users are not just buying these- I mean, in the first place they- it's an on, to a certain extent it's uncontrollable, they get themselves into big financial problems, they over extend themselves doing this and it's nah- and it is -ah- not, I mean they do it, they uh they feel they have relationships with Joan Rivers, that they're (HA HA HA) like her, I mean (HA HA HA HA) There's a lot of strange stuff going there in the home shopping network (HA HA HA HA HA HA) When- if you look at what people watch on television you get the two forms of satisfaction that you get from watching television. The first one is the actual enjoyment of watching it and -you- it's either an emotional experience or - nn- you get information from it. The second thing is, of course, is when you-when you use that experience - ah- if you watch a particular compelling thing, the next day you go into work or you go - and you're now socializing with other people and you talk about this program and you share the experience with others and that adds significantly to the value of the experience. The experience would not have as much value if you did not do that. Then you also tell other people about the experience and you say "you know, this show was fantastic. You've got to watch this show." They watch the show and they come back and they say "You were right. That was great." You feel good because you've now put- some - them onto to something that's positive. That whole shared experience flies in the face that we all want individually tailored custom creative product in our home that is not shared by others. We cannot lose that without losing a very important aspect of the medium so the total fractionalization of the viewing experience will reduce that level. Now-one of the- nuh -Robert mentioned -duh- we actually - about the marriage-actually we-there is a very significant- in some research that we've done, very significant -ah- use of television is what we call- what people actually-and they actually admit this, by the way, pretense of communication. (HA HA) They - one woman describes it this way "my husband and I have been married for twenty years. We ceased to have anything in common other than television ten years ago and therefore I love my books and I read my books and he loves his things. The only thing that we can talk about is television and television programming." So there is a healthy aspect of this and there's an unhealthy aspect of this (HAHAHAHAHAHA) -ah-but there is that dynamic I think is - is - is very important so whether it's the master of your own domain episode of Seinfield - Seinfeld or the - or the ah - first sha- the first David Letterman show or Maya Angelou's speak - poetry at the inauguration those it- that- I mean, that's what television is all about and that is not- those are the still going to be the things that you're going to be watching. You may be watching them in a more convenient way when you want to watch them and that's great but essentially you're going to be watching the same thing.

second part of 3 shorts about polling and how public opinion is gauged. features john stauber and sheldon rampton authors of weapons of mass deception. from this is channel zero

Many entrepreneurs make the mistake of defining their target purely based on things like: gender, age, income, geography and ethnicity. But you can't ignore that people group based on passions and values not skin colour and wallet size.

Marketing has its own language, its lexicon of terms. These include crucial concepts such as targeting, segmentation, differentiation, premiumization, psychographics, positioning, repositioning, partnering, packaging, programming, and branding. A golf club that does all of these things well is likely to prosper. Part of the course: Marketing Golf, Golf Club Operations Online, instructor Steve Bareham

Create a marketing plan that outlines five different categories thoroughly, which are demographics, psychographics, marketing messages, marketing frequency and marketing venues. Find out how to expand on each of these categories in a marketing plan with the help of this free video from the owner of a small business.