WORLD WIDE FUND FOR NATURE

The 'World Wide Fund for Nature' ('WWF') is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the 'World Wildlife Fund', which remains its official name in the United States and Canada. It is the world's largest independent conservation organisation with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses.
The group says its mission is "to halt and reverse the destruction of our natural environment".^[4] Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change. The organization runs more than 1,200 field projects worldwide in any given year.
In 2000, the organization successfully sued the World Wrestling Federation (now World Wrestling Entertainment), over the use of the abbreviation of 'WWF'. The latter adopted the abbreviation of WWE two years later.

History

The organization was formed and registered as a charitable trust on 11 September 1961, in Morges, Switzerland, under the name ''World Wildlife Fund''. It was an initiative of Julian Huxley and Max Nicholson, who had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank, with the businessman Victor Stolan, the naturalist Peter Scott and the advertising executive Guy Mountfort.
In its deed of foundation, the organization stated its original mission to be the "conservation of world fauna, flora, forests, landscape, water, soils and other natural resources by the acquisition and management of land, research and investigation, education at all levels, information and publicity, coordination of efforts, cooperation with other interested parties and all other appropriate means."^[5]
At times in their history, major donors have included Chevron and Exxon (each donating more than $50,000 in 1988), Philip Morris, Mobil, and Morgan Guaranty Trust.
In the subsequent years, the organization set up offices and operations around the world. The initial focus of its activities was the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, and the reduction of pollution and wasteful consumption.
In 1986, the organization changed its name to ''World Wide Fund for Nature'', retaining the WWF initials, to better reflect the scope of its activities. However, it continues to operate under the original name in the United States and Canada.^[6]
WWF has been accused by a number of environmental groups and campaigners, such as Corporate Watch and PR Watch of being too close to businesses to campaign objectively. Their own Corporate Club provides promotional opportunities for companies to use the WWF name and logo as a promotional tool. Currently WWF is cooperating with Coca-Cola, Nokia, Canon, and others.

Presidents

# HRH Prince Bernhard of the Netherlands (1962–1976)
# John H Loudon (1976–1981)
# HRH Prince Philip, Duke of Edinburgh (1981–1996)
# Syed Babar Ali (1996–1999)
# Ruud Lubbers (2000–2000)
# Hon. Sara Morrison (2000–2001)
# Chief Emeka Anyaoku (2001–present)^[7]

1001 Club

Main articles: 1001 Club

In the early 1970s, Prince Bernhard and Prince Philip, together with a few associates, set up the 1001 Nature Trust, its purpose being to cover the administrative and fund-raising aspects of the WWF. The club garnered 1001 members who each contributed $10,000 to the trust.⁶

Abbreviation dispute

In 2000, the World Wide Fund for Nature sued the World Wrestling Federation (now named World Wrestling Entertainment) for unfair trade practices. Both parties had shared the initials "WWF" since March 1979. The conservation organization claimed that the wrestling company had violated a 1994 agreement regarding international use of the WWF initials.^[8]^[9]
On August 10, 2001, a British court ruled in favor of the Wildlife Fund. The World Wrestling Federation filed an appeal in October 2001. However, on May 5 2002, the World Wrestling Federation changed its Web address from ''wwf.com'' to ''wwe.com'', and replaced every "WWF" reference on the existing site with "WWE", as a prelude to changing the company's name to "World Wrestling Entertainment." Its stock ticker also switched from WWF to WWE.
Abandonment of the initialism did not end the two organizations' legal conflict. Later in 2002, the Wildlife Fund petitioned the court for $360 million in damages, but the wrestling company prevailed. A subsequent request to overturn by the Wildlife Fund was dismissed by the English Court of Appeals on June 28, 2007. In 2003, World Wrestling Entertainment won a limited decision which permitted them to continue marketing certain preexisting products with the abandoned WWF logo. However, the wrestling company was obliged to issue newly-branded merchandise such as apparel, action figures, video games, and DVDs with the "WWE" initials. Additionally, the court order required the company to remove both spoken and visual references to "WWF" in its library of video footage (which spans several decades).

References

1. WWF FAQ: Who were the founders of WWF?
2. WWF FAQ: Where and when was WWF founded?
3. Capital Research Center: WWF (English)
4. World Wildlife Fund, Organization of the World Wildlife Fund
5. FAQ: What was the original motivation for WWF's founders?
6. WWF Finland - History of WWF International (English)
7. WWF Presidents of the Organization over its history
8. http://www.internetnews.com/bus-news/article.php/3_1038611
9. Text of the 1994 legal agreement with the World Wrestling Federation

External links

★ Panda.org, WWF international Web site

This article provided by Wikipedia. To edit the contents of this article, click here for original source.

	Masai Mara and The Great Annual Animal Migration in Kenya
	A Weekend Culture & Adventure Getaway to Vilnius, Lithuania
	5 Amazing Riding Holidays in Europe: Austria, Tuscany, Spain
	Walking in Waikiki: Renewing The Magic in Waikiki
	Adventure Travel in Luxembourg: Hiking & Trek Trails and Paths
	Best Family Travel Adventures: Costa Rica, Galapagos, Tanzania

Home

Blogs

Deals

Videos NEW!

Tips

Articles

Find Travel Companies

Language

Popular Categories

WORLD WIDE FUND FOR NATURE

History

Presidents

1001 Club

Abbreviation dispute

See also

References

External links

Regional Web sites

Customer Service

Most Popular

Useful

Find

Username:	Password:

	or Sign up here