'Wheels Magazine' is an
Australian automotive magazine.
''Wheels'' was founded in May
1953 by a young writer called Athol Yeomans. With the help of a colleague, Yeomans planned the first copy of ''Wheels'' in a stationery room of Hudson Publications in
Sydney.
''Wheels'' was the first Australian car magazine to appear in local newsagents and was a best seller from the start. Before ''Wheels' inception, only
European and
American publications were available in Australia. Wheels was also the first magazine that dared to actually road test cars. In the
1950s, road testing cars was something of a rarity as major makes did not allow it. Since 1953, ''Wheels'' has built a strong reputation of being honest and informing the motoring enthusiasts and potential car buyers of Australia.
Wheels Magazine is well renowned by Australian car enthusiasts. Its main "competitor" within the Australian market is
Motor magazine, though Wheels and Motor are stablemates in the
ACP Magazines catalogue and are aimed at slighly different readers.
The magazine's '
Car of the Year' award is highly respected and eagerly awaited each year.
Sweden
There is also a ''Wheels'' magazine in
Sweden. The Swedish magazine mostly deals with
hot rods and custom cars.
[1]
Canada
There is a magazine called ''
World of Wheels'', which sometimes might be referred to as ''Wheels''.
External links
★
Wheels Magazine's web site