WEST EDMONTON MALL

'West Edmonton Mall' (WEM), located in Edmonton, Alberta, Canada is the largest shopping mall in North America and the third largest in the world. It was the world's largest mall for a 23-year period from 1981 until 2004.^[2]
West Edmonton Mall is located in a suburban part of the city, covers a gross area of 570,000 m² (5.3 million ft²)² and cost C$1.2 billion to build. There are over 800 stores and services^[3] and parking for more than 20,000 vehicles. More than 23,000 people are employed at the property. The mall receives 28.2 million visitors per year and between 60,000 and 150,000 shoppers daily depending on the day and season. The mall is currently valued at $926 million.^[4]

Contents

History

Major attractions

Galaxyland

World Waterpark

Sea Life Caverns / Sea Lions Rock

Ice Palace

Professor WEM's Adventure Golf

Movie Theatres

Other attractions

Retailers

Future developments

Trivia

Gallery

See also

References

External links

History

West Edmonton Mall first opened its doors to the public on September 15, 1981. The mall has been expanded three times since its opening in 1981, with these additions completed in 1983 (Phase II), 1985 (Phase III) and 1999 (Phase IV). It was the largest indoor shopping centre in the world until 2004 (History of Shopping Malls) and was put in the Guinness Book of World Records. Up until recently, the 4 phases of construction were used as a guideline for finding stores and attractions. Currently, a colour-coding system is used.
The mall's amusement park was originally called Fantasyland, until The Walt Disney Company took the mall to court, claiming ownership of the name, which is used in its theme parks such as Disneyland. WEM lost and subsequently renamed the attraction Galaxyland. Since the name change, they introduced the malls mascot Cosmo who is the basis for several rides in Galaxyland. The amusement park is located in what used to be referred to as Phase One, although it stretches into the former Phase II. However, the mall was allowed to retain the name Fantasyland Hotel for its on-site hotel. The hotel is a separate building but it is attached to the former Phase III of the mall.
In the early 1990s, the Woodward's department store chain, one of WEM's anchors, went bankrupt, and its locations were purchased by the Hudson's Bay Company. As a result, WEM boasted two full Bay department stores until the late 1990s when one of the locations was closed, leading to a renovation (then known as Phase IV) that added a Famous Players multiplex, a two-floor HMV location (complete with an HMV stage, which has played hosts to autograph signings for bands, Hollywood celebrities and WWE superstars), a 12.5 million dollar Playdium entertainment complex/arcade (now closed), an indoor shooting range, a Chapters book store with a Starbucks, as well as several other smaller stores. In 2005, the upstairs space previously occupied by 'Playdium' was rented by three 'NewCap Radio' radio stations: 790 CFCW, 97.3 K-Rock, and 96.3 Big Earl. The downstairs area is now partially used as a paintball playing area. In 2007, the Famous Players multiplex, formerly known as Silver City, was renamed Scotiabank Theatre.
The closure in the mid 1990s of Canadian Tire left a vacancy that sat unfilled until it was converted into a "Chinatown"-themed area in 2002, which includes an Asian grocery store, T & T Supermarket that takes up the Canadian Tire area.
Throughout the 1990s, the actual store and restaurant count gradually declined to around 600, a result of store expansions, renovations and increasing footprints of today's popular chains. Mall advertising, however, still trumpets the "Over 800 Stores" tagline. Among the exclusive to Edmonton stores are American Eagle Outfitters and Abercrombie & Fitch, along with approximately 10 others.
The mall suffered millions of dollars in damage on July 11, 2004 when a severe storm of hail and rain caused roofs to fail and drains to overflow. The Ice Palace and surrounding sections were the most damaged, and the World Waterpark saw a sewage overflow. The damage was promptly repaired. The Ice Palace has suffered occasional flood damage since as well.

Major attractions

Galaxyland

'Galaxyland' was originally known as 'Fantasyland', however, during a court battle with Disney, West Edmonton Mall changed the park's name to 'Galaxyland' in July of 1995 after completing some minor renovations. It is an indoor amusement park located on the north side of the mall. It is the largest indoor amusement park in the world and features 24 rides and attractions. There are 8 beginner rides, 9 intermediate rides, 7 thrill rides, including the triple loop Mindbender roller coaster, and 5 other "pay at site" rides/games. The Mindbender is the world's largest indoor triple loop roller coaster. The newest attraction in Galaxyland, opened on July 17, 2007, called the 'Galaxy Orbiter', begins at the Mindbender and intertwines with the entire park. Arguably the second most popular attraction in Galaxyland (after the Mindbender), the 'Drop of Doom' was shut down in the early 2000s. The tower area was replaced shortly after by a more modern launch ride, the 'Space Shot' a S&S Double Shot Tower Ride.^[5] Only recently was the loading area replaced by an interactive laser ride based on the theme of the park's mascot, 'Cosmo'. Other popular attractions include the 'TurboRide 3D Theatre' which sits directly underneath the Mindbender, the privately owned 'Haunted Castle' and '3D Fun House' (also beneath the Mindbender), the 'Autosled roller coaster' which is a tamer alternative to the Mindbender, the 'Swing of the Century', and also 'Galaxy Kids', a large play area for young children.

World Waterpark

The 'World Waterpark' is North America's largest indoor waterpark, built in 1985, with a size of over 20,000 m² (5 acres). The park has the world's largest indoor wave pool and is known for its high-speed waterslide called the 'Sky Screamer', which is often mistaken as the park's tallest slide at 78 ft (23.8 m). The highest slide in the park is the 'Twister', which is 83 ft (25.3 m) high.
The wavepool has 6 wave bays, each with two panels with a total of 1500 horsepower generating waves approximately 5-6 feet high.
The major slides are all on the east side of the park, with a children's play area and change room access behind them. On the west side is a tube ride which has been changed many times over, a three-person inflatable raft slide and the separately owned 'Bungee Tower' where one can bungee jump directly over the wave pool.
Recent renovations brought new signage, a complete resurfacing of the wave pool, and change room upgrades. Also, outside food or beverage is no longer allowed.

Sea Life Caverns / Sea Lions Rock

West Edmonton Mall has an indoor lake which contains a salt-water habitat with Three sea lions and a replica of the Santa María, built during the 1986 World Exposition in Vancouver. The Santa María has been used for an annual Christmas fundraiser, raising toys for underprivileged children. Also, the submarines, a long time favorite, have been replaced with the 'Deep-Sea Derby', a bumper boat ride with squirt guns. Deep Sea Adventure is also home to the mall's aquatic life, most of which are housed beneath the main floor in the "Sea Life Caverns". Today, what was once the 'Dolphin's Lagoon' is now the 'Sea Lions' Rock', with Two of the Three Sea lions (Jazz and Banny) providing the entertainment for the current presentation labeled "Pirates of the Mall"

Ice Palace

'Ice Palace' is a scaled down version of a NHL regulation sized ice rink located in the center of the mall. The Edmonton Oilers occasionally practiced at the Ice Palace. This drew huge crowds during the Gretzky years in the 1980s. The Oilers' contract for using the rink, however, has since expired. The rink is used for various hockey and other sporting tournements, including a facility for the Annual Edmonton Corporate Challenge.

Professor WEM's Adventure Golf

'Professor WEM's Adventure Golf' is an 18-hole miniature golf course. The miniature golf course was originally known as 'Pebble Beach Mini Golf', and was designed to be a mini golf version of the famous golf course of the same name. The course was refurbished and given the Professor WEM theme in the mid-1990s.

Movie Theatres

Originally, the mall was home to three movie theatre complexes. However, as of 2007, only the 'Scotiabank Theatre', formerly Silver City Famous Players, (with a fire breathing dragon and IMAX screen) and a smaller 'Cineplex Odeon' remain (located in the Phase III food court). Up until recently, a Discount Cinema, owned by 'Cineplex Odeon' was located outside the Phase I entrance to Galaxyland, but it was shut down in 2005 and has since seen the majority of the space it occupied bought out by skateboarding/snowboarding store 'West 49' which also built an indoor skate park in the basement. Prior to the opening of Silver City, in the mid 90's there was a Famous Players theatre located near the 'Palace Casino'.

Other attractions

★ ED'S Recreation Centre (formerly Red's), is an entertainment complex consisting of a bowling alley, pool hall, music stage, arcade, and restaurant. The stage is one of Edmonton's major music venues. Past players have included many Canadian and international bands from Sloan to P.O.D.. It was formerly known as the nightclub/restaurant/rec room Red's. At the end of June 2006, the owners of 'Reds' closed its doors after they chose not to renew their lease. The mall separated it into two areas: converting the stage/restaurant area into a separate concert venue known as the Edmonton Events Centre; the other area which contains the lounge, the arcade and the Bowling Alley was re-dubbed Ed's Rec Room.

★ Fantasyland Hotel^[6]

★ A large flock of pink flamingos

★ Jubilations Dinner Theatre

★ Palace Casino

★ An indoor shooting range^[7]

★ Large-scale replica of the ''Santa María'', one of the ships sailed by Christopher Columbus.

★ Petting Zoo

★ Sea Life Caverns

★ Bumper boats ride, which replaced the submarine ride in 2005

★ Dance clubs 'Fever' and the 'Rum Jungle'. Fever closed it's doors in June 2007 for unknown reasons although it is expected to re-open. The mall's history with nightclubs has been rather ill-fated as the spaces occupied now by Fever and Rum Jungle as well as other locations nearby the Edmonton Events Centre and Ed's Rec Room have seen several tenants over the years including The Joint and Ka'os Nightclub.

★ KidTropolis

★ West 49 skateshop with indoor skatepark, built in a converted cinema.

★ Circuit Circus arcade

★ 2 Internet Cafe's, one of which is located at the back of Circuit Circus.

★ An inter-denominational chapel.

★ 3 Radio Stations, owned by Newcap Radio. K-Rock (classic rock), 790 CFCW (classic country and news/sports programming) and Big Earl 96.3 (new popular country). The Newcap owned area features studios, offices, a small free museum and a merchandise store. Newcap is located in the space formerly occupied by Playdium.
The mall also includes several "theme areas" including:

★ Bourbon Street — featuring clubs and restaurants in a New Orleans-influenced setting. Several restaurants and clubs are located here including Boston Pizza with BP's Longue, Hooters, Tony Roma's Ribhouse, Old Spaghetti Factory, Albert's Family Restaurant, Moxie's, Earl's and the Comedy Club.

★ Europa Boulevard — eclectic shops in an area designed to look like a European streetscape. It is home to PetCetera and Gold's Gym. Several rentable conference rooms look down on the Boulevard.

★ Chinatown — Businesses catering to the Asian population, headlined by T&T Supermarket (in the former Canadian Tire location). It is located directly above Bourbon Street and features a miniature pond with a bridge.

Retailers

The mall includes major department stores and junior department stores. Sears is located in the northeast corner, The Bay in the east, and Zellers in the southeast. Junior department stores include The Brick, London Drugs, Sportchek, Chapters Books, HMV, and Winners. Since 2003, the mall has attracted an increasing number of retailers including American Eagle Outfitters, Abercrombie & Fitch, French Connection UK, Hollister Co., Old Navy, Tommy Hilfiger, Swarovski, bebe, BCBG, Lacoste, Zara, Skechers, Off The Wall, Urban Behavior and H&M.

Future developments

An expansion is evidently underway for an additional 30,000 m² (320,000 ft²) of retail space, a facility for sports, trade shows and conventions, a 12-story office building, and a 600-unit apartment building, along with more parking.^{[8] [9]}
Currently, a number of large shopping malls, all larger than the West Edmonton Mall, are under construction in China, and the retail centre in Beijing has already displaced the West Edmonton Mall as the world's largest. The SM Mall of Asia, located in Pasay City, Manila, Philippines has also surpassed the mall's gross floor size by 36,000 m². The Dubai Mall, to be located in Dubai, United Arab Emirates, with more than 1000 stores planned, claims it will be the largest mall in the world when completed.

Trivia

★ Before 1998, the mall owned more submarines than the Canadian Navy. The mall had a submarine ride that went to depths of 6 metres.

★ The mall's ice rink is host to an annual cheerleading competition held by the ACA.

★ WEM was the official title sponsor of Edmonton's Champ Car World Series race. Until 2007 the race was officially billed as The West Edmonton Mall Grand Prix Presented by The Brick until they were out bid for the Sponsor title by Rexall.

★ The mall is home to the world's largest parking lot, with over 20,000 available spots free of charge

★ Mononc' Serge composed a song about the West Edmonton Mall.

★ The movie "Christmas In Wonderland" was shot at the mall. This resulted in holiday decorations being left up well into the summer.

★ The mall was originally chosen as the set location of the movie The Running Man, but was relocated to Los Angeles

★ ''Paper Marriage'', with Sammo Hung and Maggie Cheung, had its climactic finale filmed at the West Edmonton Mall; the water slides and the Santa Maria replica were prominently featured.

★ The film Good Luck Chuck used West Edmonton Mall's penguins. However, the film did not shoot in the mall.

Gallery

See also

★ Canada's largest shopping malls

★ List of shopping malls in Canada

★ Mall of Asia

★ Mall of America

★ List of the world's largest shopping malls

★ List of largest shopping malls in the United States

References

1. West Edmonton Mall parking information
2.
3.
4. The Globe and Mail - West Edmonton Mall
5. http://www.s-spower.com/company.html
6. Fantasyland Hotel
7. Shooting Range
8. International Council of Shopping Centers. "West Edmonton Mall gets go-ahead for expansion"
9. "Galaxyland Amusement Park"

External links

★ West Edmonton Mall

★ Christmas in Wonderland IMDB Movie Database