'WPXI' '''Channel 11''' is the
NBC television affiliate based in
Pittsburgh, Pennsylvania. It is owned by
Cox Enterprises. Its transmitter is located on the north side of Pittsburgh with the station's signal covering the Pittsburgh
DMA. WPXI
WeatherPlus is offered on its digital station.
History

WIIC Sponsored Program
On
September 1,
1957, Channel 11 signed on as WIIC-TV, an
NBC affiliate.
Bill Cardille (now a former Channel 11 host and weather forecaster) was the first personality viewers saw. Some of the first original programming to air on WIIC included ''
Studio Wrestling'' and ''
Chiller Theatre'', both hosted by Cardille.
In 1970 , WIIC made Pittsburgh broadcasting history as Eleanor Schano became the first woman to anchor a newscast alone. Schano also hosted a weekly half-hour public affairs program called ''Face to Face''.
During much of the
1970s, WIIC trailed in a distant third place in the ratings behind stations
KDKA and
WTAE. This coincided with much of the period where
NBC also struggled in the ratings.
In 1981, the station was purchased by
Cox Enterprises, and the call signs were changed to WPXI-TV ('P'ittsburgh 11, with XI being the Roman numeral sign for 11). The
WIIC calls still reside in Pittsburgh, but on a low-powered independent station airing
music videos.
WPXI also has been airing the ''
Jerry Lewis Telethon'' as the Pittsburgh affiliate of the annual event. The local portion of the telethon is still hosted by Bill Cardille.
In 2000 ,
Cox Enterprises purchased
WTOV in
Steubenville, Ohio, and
WJAC in the
Johnstown-
Altoona-
State College, Pa., market. These stations often appear in channel lineups for the same viewers that watch WPXI, either by over-the-air signal or via cable provider. Both
WJAC and
WTOV are also
NBC affiliates.
Over the Labor Day weekend of 2007, WPXI plans to introduce its new studio location in the city's Summer Hill neighborhood near the
Parkway North. The move will end a 50-year tradition at Television Hill in the city's Fineview neighborhood. The station's tower is to remain in place atop the station's current location.
[1]
As part of its 50th anniversary, WPXI announced it would air classic television programs on a digital subchannel from the
Retro Television Network. The additional channel will begin Oct. 15, 2007.
[2]
Newscasts
WPXI occasionally pre-empts programming to report breaking news. Typically, WPXI offers four-and-a-half hours of live newscasts on channel 11. It offers an hour-and-a-half on
PCNC and one hour on
WPGH.
Weekdays

WPXI's Morning News Broadcast Team. Krista Villarreal, pictured in middle is off on maternity leave.

Wpxi morning news meterologist Scott Harbaugh has your weather on the Channel 11 Morning news while Krista Villarreal is on maternity leave
WPXI was the first channel to offer a 5
P.M. newscast in Pittsburgh during the early 1990s. The newscast was named ''Channel 11 News First At Five''.
Channel 11 was also the first station to offer a two-hour morning newscast in Pittsburgh.
Weekends
WPXI dropped the NBC Saturday morning cartoons in 1989 in favor of a newscast airing from 8 a.m. to 12:30 p.m. The success of the weekend morning news prompted NBC network officials to extend the
Today show to weekends. WPXI, however, has since scaled back its weekend mornings news.
Pittsburgh native
Jodi Applegate co-anchored NBC's Weekend Today, but was never seen locally due to WPXI's weekend morning news.
Pittsburgh Cable News Channel
The station went into
cable television in 1994 with the launch of
PCNC - the Pittsburgh Cable News Channel. PCNC brought the first 10
P.M. newscast to Pittsburgh. The final installment of PCNC's 10
P.M. news aired on January 26, 2006, as WPXI took over
WPGH's news operation.
PCNC offers two newscasts: "Pittsburgh This Morning", a 7:00 to 8:00
A.M. weekday newscast, and a 7
P.M. weeknight newscast.
Channel 11 News on Fox 53
As of January 12, 2006,
Sinclair Broadcast Group (owner of
Fox affiliate
WPGH-TV) and Cox entered into an agreement where WPXI began producing a newscast specifically for WPGH. This agreement, called a "news share", began January 30, 2006. All of WPGH's former news staff, except for sportscaster Alby Oxenreiter, were laid off. The 10 p.m. newscast became ''Channel 11 News on Fox 53 at Ten''. Oxenreiter's "Ox on Fox Sports Extra" fills the final 15 minutes of the newscast.
Ratings
Pittsburgh is a tough market for local news, with the news station ratings usually differing by a tenth of a point.
In May 2007, WPXI produced the most-watched 10
P.M. newscast, Channel 11 News on Fox 53.
[3]
Slogans

John Fedko reports from Denver, Colorado
WPXI has had a plethora of slogans focusing on their news-driven product, including ''More News, More Often'' and ''Live, Local, Late-Breaking News'', both of which were used during the 1990s.
In the late 1980s and early 90s, WPXI was known as the ''24-Hour News Source'', providing news and weather updates every hour on Channel 11.
Channel 11's current slogan is "Coverage You Can Count On." In 2004, the station expanded the slogan to include various news-oriented services (i.e. "Weather Coverage You Can Count On" and "News Coverage You Can Count On").
In the station's news openings, the words "Live, Local and Late-breaking" were added in 2007.
Logo

WPXI logo until October 2004
WPXI currently uses the number 11 drawn into a circle, which debuted when the station changed its call signs from WIIC in 1981. The 11 symbol is colored gold, while the box around it is dark blue. WPXI previously used the NBC Peacock in its logo, which was copied by sister stations
WTOV and
WJAC and is still used by those stations, but revamped its look in October 2004. WPXI's current look uses the circle 11 logo with stylized "WPXI" below it.
Music
WPXI is known to commission for its own theme music from companies, although it has previously used the famous
Move Closer to Your World theme. It has commissioned both "Total Coverage" (its previous package still used by WJAC and WTOV), and it's current theme of "NBC Flagship."
Local Programming
Channel 11 has had only one major foray into producing local programming. From 1963 to 1984, the station produced and broadcast "
Chiller Theater," a late Saturday evening horror film show hosted by Bill Cardille, or as he was referred to, "Chilly Billy." Cardille and a cast of characters would introduce the film being shown, as well as perform skits during breaks in the film. Cardille became well-known for hosting the show, and the shows themselves became part of local yore. The final program aired on
January 1,
1984. Cardille remained on-air at Channel 11 through the early- to mid-90s as the morning and noon weather forecaster. Cardille remains in Pittsburgh as midday personality on
WJAS radio, and occasional ''Chiller Theater'' reunions have been held over the years.
The show was part of a trend during the
1960s and
1970s for television stations to produce local programming. Local stations often created their own children's shows as well. Horror theater shows, such as ''Shock Theatre'', hosted by
Ghoulardi and ''Big Chuck and Little John'' in Cleveland, as well as ''Chiller Theater'', were not only easy to produce, but popular with the local audience.
For its part, WPXI (known then as WIIC) produced "Cartoon Colorama", which aired old-time cartoons produced in color format (hence the name), hosted by Willie the Duck, a hand-puppet with a
Donald Duck type of voice, speaking to off-camera announcer
Don Riggs (who served as Willie's comedy foil) in between the cartoons. The show had been previously hosted by a character called "Captain Jim".
Present
★ ''
Our Region's Business''
★ ''Talkin' Pittsburgh''
★ ''Impact''
★ ''Celebrate the Season Parade''
★ ''Carol Sing''
★ ''
Jerry Lewis MDA Telethon''
★ ''
A Star Spangled Salute''
★ ''The Jerome Bettis Show''
Past
★ ''Chiller Theater''
★ ''H.S. Sports Saturday with Mark Malone''
★ ''Studio Wrestling''
★ ''Cartoon Colorama with Captain Jim''
Digital Channels
WPXI was the first channel in Pittsburgh to make use of additional programming on its
digital channels.
On June 21, 2007, WPXI's
Weather Plus began on Channel 11.2 and is also available on Comcast.
[4] Weather Plus offers local and national weather information 24 hours a day. Locally, WPXI's Scott Harbaugh serves as the main meteorologist on Channel 11 Weather Plus.
WPXI will add a digital channel October 2007 when it begins an affiliation with Retro Television Network, a channel that airs classic television programming.
Personalities
Anchors
★ 'Newlin Archinal' - weekdays, 5 to 7 a.m. and noon
★ 'Bob Bruce' - weekdays, 5 to 7 a.m. and noon
★ 'Darieth Chisolm'- weekdays, 11 p.m.
★ 'Peggy Finnegan'- weekdays, 5 to 6:30 p.m.
★ 'David Johnson'- weekdays, 5 to 6:30 p.m. and 11 p.m.
Anchors/Reporters
★ 'Stacia Erdos' - weekends, 6 to 6:30 p.m.
★ 'Gordon Loesch' - weekends, 6 to 6:30 p.m.
★ 'Vince Sims'- Saturdays and Sundays: mornings
Severe Weather Team 11
★ 'Kevin Benson' (
AMS Meteorologist)- weekends
★ 'Scott Harbaugh' (AMS Meteorologist)- Weather Plus and filling in weekdays, 5 to 7 a.m. and noon while Krista Villarreal is in maternity leave
★ 'Mike LaPoint' (AMS Certified Broadcast Meteorologist)- weekdays, 5 to 6:30 p.m. and 11 p.m.
★ 'Krista Villarreal' (AMS Meteorologist)- weekdays, 5 to 7 a.m. and noon (currently on materinty leave)
Sports
★ '
John Fedko'
★ 'Alby Oxenreiter'
★ 'Bill Phillips'
★ 'Rich Walsh'
Reporters
★ 'Stu Brown'
★ 'Jodine Costanzo'
★ 'Rick Earle' (Target 11 Investigator)
★ 'Kimberly Easton'
★ 'Andy Gastmeyer'
★ 'Lori Houy'
★ 'Alan Jennings' (Westmoreland County Bureau Chief)
★ 'Amy Marcinkiewicz'
★ 'Katrina Owens'
★ 'Trisha Pittman' (Traffic)
★ 'Dee Thompson'
★ 'Renee Kaminski'
★ 'Karen Welles' (Target 11 Investigator)
Former Personalities
★ 'Asa Aarons' (19xx-19xx) (consumer reporter) - now a consumer reporter for
WNBC New York
★ 'Jennifer Antkowiak' (19xx-1993) (reporter) - also worked at KDKA-TV as an anchor, and now hosts ''jennifer'', a talk show on WTAE, also she edits the magizine ''At Home With Jennifer''
★ 'Caroline Avedesian' (19xx-1999) (reporter) -
★ 'Hank Baughman' (19xx-1987) (anchor) - now morning news anchor at
WSHH "Wish 99.7" in Pittsburgh, also worked at
KQV,
WTAE-AM,
WHTX
★ '
Rocky Bleier' (1980-19xx) (sports) - former
Pittsburgh Steeler
★ 'Mike Boguslowski' (19xx-19xx) (consumer reporter); also worked at
KCBS-TV in Los Angeles
★ 'Julie Bologna' (1999-2004) (weather) - native of
Aliquippa; now at
KTVT in Dallas-Fort Worth
★ 'Dennis Bowman' (1984-2000) (weather) - after 16 years he moved on to Topeka, Kansas, but returned to Pittsburgh in 2005; now serves as a freelance meteorologist at
KDKA-TV
★ 'Jim Brinson' (19xx-19xx) (sports) -
★ 'Natasha Brown' (1999-2002) (reporter) - now at
KYW-TV and
WPSG in Philadelphia
★ 'Beverly Byer' (19xx-19xx) (anchor) - was an anchor at
KION-TV in Monterey, Calif.; now at KRXA 540 AM
★ 'Bill Cardille' (1957-1999) (weather) - was the first personality on air at WIIC, now a radio DJ at
WJAS
★ 'Darryl Carver' (1997-2000) (reporter) - now a reporter at
WAGA in Atlanta
★ 'Reg Chapman' (1999-2002) (reporter) - now a reporter at
WNBC New York
★ 'Steve Chenevey' (1999-2002) (reporter) - now co-anchors
WTTG morning news from 5 to 7
A.M., the same channel Shawn Yancy, formerly of WTAE-TV, works for]
★ 'Della Crews' (1985-1998) (anchor/reporter) - now at
News 12 in the New York/New Jersey area
★ 'Red Donley' (19xx-19xx) (sports) - previously worked at
WTOV-TV in
Steubenville, Ohio /
Wheeling, West Virginia
★ 'Mike Hambrick' (1986-1989) (anchor) - now with the National Association of Manufacturers
[1]
★ 'Yolanda Hawkins' (2003-2006) (reporter) - recently posed for the cover of Maniac Magazine's September 2006 issue
★ 'Dagny Hultgreen' (19xx-19xx) (anchor/reporter) - sister of Kara Hultgreen, first female US Navy fighter pilot; appeared in the film 'Speed' as a reporter; spent time as a reporter for
E! News and
Good Day L.A.
★ 'Katina Forte' (19xx-2002) (traffic reporter) - was host of '
QVC @ The Mall', now at
ShopNBC
★ 'Vince Gerasole' (19xx-19xx) (reporter) - now at
WBBM-TV, is a native of Pittsburgh
★ 'Derrick Gunn' (1987-1997) (sports) - now at
Comcast SportsNet
★ 'Ron Jaye' ( -2000) (anchor/reporter) - retired
★ 'Keith Jones' (1999-2003) (anchor/reporter) now at
KDKA-TV
★ 'C.S. Keys' (1995-1999) (weather) now at
XETV-TV in San Diego
★ 'Kris Long' (1993-19xx) (anchor) - now at
KPSP-LP in Palm Springs, Calif.
★ '
Mark Malone' (1990-1993) (sports) - now with
WBBM-TV
★ 'Loran Mann' (1976-1996) (reporter) - now a minister in Pittsburgh
★ 'Kelly Mitchell' (19xx-19xx) (anchor) -
★ 'Sam Nover' (1970-2001) (sports) - retired
★ 'Bruce Pompeani' (1993-1996) (anchor/reporter) - worked at KDKA-TV
★ 'Gina Redmond' (2001-2003) (anchor) - now at
WVTM-TV in Birmingham
★ 'Dr. Mike Rosen' (1997-2001) (medical reporter) - now the senior medical correspondent at
WCBS-TV and also files reports for CBS Newspath
★ 'Lori Savitch' (1990-19xx) (anchor/reporter) - now an award-winning freelance producer for
Nickelodeon,
Lifetime and the
History Channel and contributor to
WQED Pittsburgh's 'OnQ'
★ 'Eleanor Schano' (19xx-19xx) (anchor) - host of
WQED's 'LifeQuest'
★ 'Margaret Shortridge' (1992-2000) (reporter/anchor) - now at
WFLD
★ 'Roxanne Stein' (19xx-1987) (anchor) - now at
WPTV
★ '
Edye Tarbox' (1987-1989) (anchor) - now with
Fox News Channel
★ 'Steve Teeling' (2000-2006) (Chief Meteorologist) - now with
WXXA in Albany, New York
★ 'Becky Thompson' (xxxx-2006) - relocated to Texas
★ 'Estha Trouw' (19xx-19xx) (anchor/reporter)
★ 'Randy Waters' (1981-1984) (sports) - now at
WXIA-TV in Atlanta
Trivia
★ WPXI was the only Pittsburgh TV station that aired uncensored footage of Pennsylvania treasurer
Budd Dwyer's suicide in 1987.
External links
★
WPXI Web site
References
1. http://www.pittsburghlive.com/x/pittsburghtrib/search/s_519002.html
2. http://www.post-gazette.com/pg/07232/810739-237.stm
3. TV Ratings: May 2007
4. http://www.post-gazette.com/pg/05168/522836.stm
★