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'Use-centered design' is a design philosophy in which the focus is on the goals and tasks associated with the use of certain technology, in contrast to "user-centered design" approach, where the focus is on the needs, wants, and limitations of the end user of the designed artifact.
Use-centered design was first coined by John Flach and Cynthia Dominguez (Flach, J. M. & Dominguez, C. O. (1995). Use-centered design: Integrating the user, instrument, and goal. Ergonomics in Design, 3, 3, 19-24.)