'Ulta' is a chain of makeup and hair supply stores in the United States, which serves a market similar to that of Sephora. Ulta carries a variety of cosmetics (Bare Escentuals, Smashbox, Lola, etc.) and skincare (Murad, Peter Thomas Roth, etc.), professionally licensed haircare (Redken, Matrix, Sexy Hair, Schwartzkopf, etc.) as well as common drugstore brands. Offering an uplifting experience to their customers, with one on one attention.
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