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'UPN' (which originally stood for the 'United Paramount Network') was a television network that broadcast in over 200 markets in the United States and that was in production for over eleven years. UPN was owned by CBS Corporation, which also owns the more widespread CBS network. Its first night of broadcasting was January 16, 1995. UPN shut down on September 15, 2006, and was replaced with The CW Television Network.

Contents

History

Origins

Launch

Viacom takes full control

2001-2005

Network closure

Executive management

Availability

Programming

Children's programming

Television movies

Shows that almost aired on UPN

Station standardization

In popular culture

Notes

See also

External links

History

Origins

Paramount Pictures (the "P" in UPN) has played a pivotal role in the development of network television; it was a partner in the DuMont Television Network, and the Paramount Theaters chain, spun off from the corporate/studio parent, was an early, important component of the ABC television network's survival in the 1950s.
Main articles: Paramount Television Network

In the wake of the successful Universal Studios ''ad hoc'' syndicated package ''Operation Prime Time'' (which featured first a miniseries adaptation of John Jakes' novel ''The Bastard'' and went on to several more productions), Paramount had earlier contemplated its own television network with the 'Paramount Television Service'. Set to launch in Spring 1978, its programming would have consisted of only one night a week. Thirty "Movies of the Week" would have followed '' on Saturday nights. When the decision was made to transform ''Phase II'' into '', plans for the new Paramount network were scrapped, though Paramount would contribute some programs to ''Operation Prime Time'', like the mini-series ''A Woman Called Golda'', and the weekly pop music program, ''Solid Gold''.
Paramount, and its eventual parent Viacom, didn't forget about the possibility. Independent stations, even more than network affiliates, were feeling the growing pressure of audience erosion to cable television in the 1980s and 1990s, and there were unaffiliated commercial stations in most of the major markets, at least, even after the foundation of FOX in 1986. Meanwhile, Paramount, long successful in syndication with repeats of '' and ''I Love Lucy'', found itself with several impressively popular first-run syndicated series by the turn of the 1990s, in ''Entertainment Tonight'', ''The Arsenio Hall Show'', '', ''War of the Worlds'' and, perhaps most importantly of all, the two new ''Star Trek'' franchises, '' and ''.

Launch

Paramount had formed Paramount Stations Group when it purchased the TVX Group, which owned several independent stations in major markets. This was not unlike of the purchase of the Metromedia stations by FOX several years previously. All indicators suggested what was to come.
UPN launched January 16, 1995, as the 'United Paramount Network', a joint venture between Paramount and Chris-Craft Industries. The "U" in UPN came from United Television, a Chris-Craft subsidiary. Both companies owned independent stations in several large cities in the United States. Each controlled 50 percent of the network. The first telecast, the two-hour pilot of '', was an auspiciously widely viewed start; however, ''Voyager'' would never achieve such viewership levels again, nor would any of the series debuting on UPN's second night of broadcasting survive the season. In contrast, The WB debuted one week earlier, on January 11, with four series; only one of which, ''Muscle'', would not survive its first season.

Viacom takes full control

In 2000, Paramount's parent company, Viacom, bought out Chris-Craft's share to gain 100 percent control of the venture. Shortly afterward, Viacom dropped the "United" name for its new network, opting to change the official corporate name to the three-letter initials, "UPN." Viacom also aimed to relaunch UPN as 'Paramount Network', using a logo based off the famous Paramount Pictures mountain logo and the 'P' triangle of the UPN logo (which already stood for Paramount) as the new network logo. This idea was abandoned after many affiliates protested, citing that the new branding might cause confusion and erode viewership. A few months before, Viacom bought CBS, thus creating CBS-UPN duopolies in Philadelphia, Boston, Dallas/Fort Worth, Detroit, and Pittsburgh. It is said that Viacom's purchase of CBS was the "death knell" for the FCC's "no duopolies at all rule". Further transactions added San Francisco (which was traded to Viacom/CBS by FOX) and Sacramento to the mix.

2001-2005

At the time of UPN's launch, the network's flagship station was WWOR-TV in New York City, owned by Chris-Craft. Even after Chris-Craft sold its share of the network to Viacom, WWOR was still commonly regarded as the flagship station since it had long been common practice to accord this status to a network's New York station. For this reason, some cast doubt on UPN's future after FOX bought most of Chris-Craft's television holdings. Several UPN stations were part of the deal, including WWOR and West Coast flagship KCOP-TV in Los Angeles. FOX later bought the third-largest UPN affiliate, WPWR-TV in Chicago. After Chris-Craft sold its stake in UPN, the network's largest owned and operated station was WPSG in Philadelphia.
New shows began to breathe life into the network starting in Fall 2003 with ''America's Next Top Model'' and Will Smith's ''All of Us'', in Fall 2004 with ''Veronica Mars'', and in Fall 2005 with Chris Rock's ''Everybody Hates Chris''. During the later years of the network's life, UPN's desired demographic was young women and African-Americans. This was seen as a contributing factor in the network's decision to drop the ''Star Trek'' franchise, and also why it contemplated not renewing its contract with World Wrestling Entertainment, though ''Friday Night SmackDown!'' was renewed in 2006 for another two seasons.
When Viacom split into two companies at the end of 2005, UPN became a unit of the CBS Corporation.

Network closure

UPN quietly went off the air on September 15, 2006 ^[1]; ''WWE Friday Night SmackDown!'' was the last official program (although some affiliates aired the optional weekend encore block), ending its existence after 11 years. However, UPN affiliates owned by Fox Television Stations Group ended all ties to the network on August 31, 2006. As a result UPN did not air its last two weeks of programming in New York City, Los Angeles, Chicago and six other media markets in which FOX owned the UPN station, also due in part to then upstart FOX owned MyNetworkTV, which was set to debut during that time on those stations. With the exception of ''WWE Friday Night SmackDown!'', all programming during the final three months were reruns. ''Friday Night SmackDown!'', however, was aired in those markets on WB stations owned by Tribune, which have since become CW stations.
After the network's official closure, UPN's website was redirected to CBS's website.

Executive management

★ Lucie Salhany was the first CEO, from the network's launch in 1995 until 1997.

★ Dean Valentine was CEO from 1997-2001.

★ Tom Nunan was President, Entertainment from 1997-2001. ^[2]

★ Todd Lituchy was Senior Vice President, Scheduling & Acquisitions from 1997-2002.^[3]

★ Dawn Ostroff was President, Entertainment from 2002-2006.^[2]

Availability

Main articles: List of UPN affiliates

Although it was considered a major network by the Nielsen Ratings, UPN was not available in all areas of the United States. In some areas, UPN programming was shown off-pattern by affiliates of other networks or by otherwise independent stations, such as in the case of KIKU-TV in Honolulu, Hawaii. Some affiliates were also known to extensively preempt network programming in order to broadcast local sporting events. These factors led to the network struggling in the ratings over the past few years, with its most recent ''Star Trek'' franchise, '', perhaps suffering the most and ultimately being cancelled by the network in a controversial decision in February 2005. The most consistent ratings performer for the network was ''WWE SmackDown!''. In the 2004-2005 season, the network was getting consistently better ratings than The WB, much of this thanks to WWE. ^[5].
It was estimated in 2003 that UPN was viewable by 85.98% of all households, reaching 91,689,290 houses in the United States. UPN had approximately 143 full-power owned-and-operated or primary affiliate stations in the U.S. and another 65 stations aired some UPN programming as secondary affiliates.

Programming

Main articles: List of programs broadcast by UPN

The first official UPN network programming was the series ''. The first comedy shows to debut were ''Pig Sty'' sort of an all male version of ''Friends'' debuting in the Monday at 9:30 p.m. (8:30 p.m. Central Time slot. The lead off comedy was ''Platypus Man'' starring Richard Jeni and also featuring Denise Miller of ''Archie Bunker's Place'' fame. This debuted in the 9 p.m. (8 p.m. Central Time) slot. Both received mixed reviews and neither lasted long. Other early UPN programs included the action show ''Nowhere Man'' starring Bruce Greenwood, the action show ''Marker'' starring Richard Grieco, the comic western ''Legend'' starring Richard Dean Anderson, the science-fiction themed action show, ''The Sentinel'', and ''Moesha'', a sitcom starring Brandy Norwood. Of the network's first season lineup, only ''Star Trek: Voyager'' lasted longer than one season.
UPN outmaneuvered The WB to buy the critically acclaimed ''Buffy the Vampire Slayer'' from 20th Century Fox in 2001. ''Buffy'' continued on UPN for two more seasons. ^[6]
UPN also bought the rights to broadcast the popular television shows ''Clueless'' (formerly on ABC), ''The Hughleys'' (formerly on ABC), and ''Roswell'' (formerly on The WB). The former show is from Viacom, while the latter two are from 20th Century Fox.
After ''Voyager'''s 7-season run came to an end, UPN began broadcasting the newest ''Star Trek'' spin-off, ''.
The network also produced some special programs. For example, they presented the ''Iron Chef USA'' program during Christmas 2001. UPN also showed the WWE's ''SmackDown!'' show, ''America's Next Top Model'', ''Girlfriends'', ''Veronica Mars'', and ''Everybody Hates Chris'', loosely based on the childhood of comedian Chris Rock. In the summer of 2005, UPN aired ''R U the Girl'', in which R&B group TLC searched for a woman to join them on a new song.
In its later years, as part of the network's desire to maintain its own unique identity with its own unique shows, UPN had a policy of ''"not picking up other networks' scraps,"'' which was a strong argument when fan pressure was generated in 2004 for them to pick up ''Angel'', the spin-off of ''Buffy the Vampire Slayer'' which was dropped from The WB.
UPN aired only one network sports event program: the much-hyped XFL aired in 2001, as part of a package from co-creator Vince McMahon which also included what was then ''WWF SmackDown!'' UPN had planned to air a second season of the league in 2002, but it also demanded a reduction in the airtime of ''SmackDown!'' by 30 minutes. McMahon did not agree to the change and the XFL folded just after that.
Like The WB, UPN never aired a national newscast.

Children's programming

Main articles: UPN Kids

In its last three seasons, UPN was one of only two of the broadcast networks (ION Television was the other) not to air a children's programming block on weekend mornings. When UPN launched in 1995, the station aired cartoons on weekends; the lineup was known as 'UPN Kids'. In 1998, UPN went a different way with its children's program block by airing reruns of the syndicated ''Sweet Valley High'' and a new series, ''Breaker High'' on weekdays and weekends aiming the programs at teenagers. As opposed to ABC, NBC, CBS and Fox stations, some UPN affiliates aired the weekend children's program block on Sunday mornings instead of Saturdays.
In 1999, UPN made a deal with Disney to air select programming from ABC's ''One Saturday Morning'' block (now ABC Kids) in place of the teen series. The new lineup would be called ''Disney's One Too''. ''Recess'' and ''Sabrina, the Animated Series'' were among the programming on the original lineup. Many UPN affiliates were already airing the syndicated Disney Afternoon block anyway. The Disney cartoons therefore were no longer syndicated but now aired on UPN stations. The block was reinstated to two hours. In some markets it ran weekday mornings, while in other markets it aired weekday afternoons. In 2002, '' moved to the lineup from Fox Kids. This was due to Disney's acquisition of FOX's children's programming department (now known as Jetix) as well as the Fox Family Channel, now renamed ABC Family.
After eight years of airing children's programming, UPN dropped out of the kids program business in September 2003 when Disney's contract with UPN came to an end. Reasons included FCC restrictions on quantity of advertising on children's programs, the content of such advertising, the fact syndicators were moving their most popular product to cable only, and the growth of cable channels directed at children (which have fewer advertising restrictions). As of January 2006, UPN had no plans of returning kids programming to the network, but it became a moot point due to its merger with The WB creating The CW. When The CW launched, they carried over the Kids' WB Saturday morning lineup from The WB.
Some FOX stations decided to carry over Fox's 4Kids TV block to a UPN, WB, or independent station, so the FOX affiliate could air general entertainment or local news programming on Saturday mornings. WFLD 32 in Chicago, for example, moved the 4Kids TV schedule to co-owned UPN (now MyNetworkTV) affiliate WPWR-TV Channel 50, while Channel 32 airs news and different children's programming in place of the shows. Also, some UPN stations aired a block of cartoon programming from DIC Entertainment (such as ''Trollz'' and ''Sherlock Holmes in the 22nd Century'') which was designed to meet the minimal three hours of E/I programming required by the FCC, and usually airs either six days a week for a half-hour each day, or in three hour-long blocks throughout the week.

Television movies

Main articles: List of television films produced for UPN

Although they ran them very rarely at its closure, UPN produced a number of television movies. Almost all of them were science fiction, and mostly ran during the late 1990s.
The network also offered a weekend afternoon movie series called the ''UPN Movie Trailer'' to their stations from the network's inception up until 2002, which featured mostly older Hollywood action and comedy films which had their rights acquired by UPN or were Paramount Pictures releases. ''UPN Movie Trailer'' was discontinued after 2002 to add an optional second weekend run of ''Star Trek: Enterprise'', ''America's Next Top Model'', and later ''Veronica Mars'', for stations that wanted to take it.

Shows that almost aired on UPN

★ According to Simon Cowell's biography and Bill Carter's book ''Desperate Networks'', UPN was offered ''American Idol'' before FOX under the title ''Urban Idol'' and turned it down.

★ As part of the contract for picking up ''Buffy the Vampire Slayer'', UPN was obligated to pick up ''Angel'' if it were cancelled by The WB while UPN was still airing ''Buffy''. However, ''Angel'' was axed by The WB the year after ''Buffy'' went off of UPN. Despite a large fan campaign, UPN declined to pick up the show.

★ ''Firefly'' was offered to UPN after being cancelled, but was declined.^[7]

★ ''Malcolm in the Middle'' was originally developed for UPN before being picked up by FOX.^[8]

Station standardization

During the mid-1990s when it was launched, UPN began having most of its stations branded as "UPN" or "Paramount", then the channel number, with the call signs nearby. By the late 1990s, the call signs were minimized to be just barely readable to meet FCC requirements, and the stations were simply known as "UPN", then channel number or city. (e.g. WPWR-TV in Chicago had been referred to as "UPN Chicago" and WWOR-TV in New York was referred to as "UPN 9" until the CW merger was announced in late January 2006). But most UPN owned and operated stations under the CBS Corporation branded it by network and city according to the CBS Mandate. For example, KBCW in San Francisco was branded "UPN Bay Area," WKBD in Detroit was branded "UPN Detroit" and WUPL in New Orleans was branded "UPN New Orleans." However, that didn't always apply, as WSBK-TV in Boston was branded "UPN 38" and KMAX-TV in Sacramento was branded "UPN 31," for example. WPCW Channel 19 in Pittsburgh (formerly WNPA) originally branded itself as "UPN 19", but changed over to "UPN Pittsburgh" soon after the UPN logo change, making it one of the few that had carried both standardization styles.
This would be a continuation of the trend for networks to do such naming schemes, originated at FOX (and even earlier at CBC in Canada), especially at CBS, who uses the CBS Mandate on almost all of their O&O stations. The WB, NBC and ABC also do similar naming schemes, but not to that extreme.
However, while the traditional "Big Three" don't require their affiliates to have such naming schemes (though some affiliates choose to adopt it anyway) and only on their O&O's is the style required, UPN mandated it on all stations (as FOX currently does), though The WB did not.

In popular culture

★ In the ''Family Guy'' episode "If I'm Dyin', I'm Lyin'", Peter and Chris go to the Quahog 5 headquarters, TVs are shown with the six networks at the time on them. UPN has a marijuana plant in place of a TV. UPN is also referenced in the ''Family Guy'' episode "To Love and Die in Dixie". In the episode, Chris is being stalked by a criminal whom he sent to jail. He and his family are sent to the deep south. While there he falls in love with a girl named Sam. She takes him to see a dead man and they start talking about life after death. Sam says that, ''"If you're bad, then you go to a place where you pray for death but death won't come."'' Chris then remarks, ''"UPN?"''

★ In an episode of ''The Simpsons'', Homer is sitting at the bar in Moe's with a sad look on his face when Moe remarks ''"What's the matter Homer, you missing UPN?"''

★ In an episode of ''MadTV'', Phil Lamarr does a Chris Rock parody music video "Ain't No Blacks on the TV Screen," in which he states the acronym of UPN as "Under Paid Negroes."

Notes

1. http://www.centredaily.com/mld/centredaily/living/15061562.htm?source=rss&channel=centerdaily_living
2. http://www.variety.com/article/VR1117859013.html?categoryid=14&cs=1&query=tom+nunan
3. http://www.variety.com/article/VR1117856673.html?categoryid=14&cs=1
4. http://www.variety.com/article/VR1117859013.html?categoryid=14&cs=1&query=tom+nunan
5. John Consoli, "UPN's Start-of-Week Blues", ''Mediaweek'', October 23, 2004.
6. http://www.variety.com/article/VR1117795697.html?categoryid=14&cs=1&query=buffy+upn+20th
7. Gamers With Jobs
8. http://www.variety.com/article/VR1117943003?categoryid=2227&cs=1

See also

★ The CW Television Network

★ List of programs broadcast by UPN

★ List of United States television networks

★ List of UPN affiliates

★ Weekday cartoon

★ 2006 United States broadcast TV realignment

External links

★ UPN: The Small Network That Could

★ UPNcyclopedia Fan Wiki