(Redirected from Tween (demographics))
'Preteen' or 'pre-teen' is a stage of
human development during
childhood. Typically a preteen is from eight years old to twelve years old and is an
adolescent.
Psychological development
Main articles: Developmental psychology
Preteens are developing a more realistic view of the world in several ways:
★ More realistic
fears (i.e.
kidnappings,
rapes, and scary
media events, as opposed to fantasy things such as witches,
monsters, etc.)
★ More realistic
job expectations ("I want to be an engineer when I grow up", as opposed to "I want to be a dinosaur" and "I'm working hard to get to college X" as opposed to "I'm going to Y for college.")
★ More responsibilities, such as mowing the lawn, delivering papers, collecting things from friends or relatives and shoveling snow in winter, or helping out in rural activities such as caring for livestock and hauling wood.
★ More nuanced view of human
relationships (i.e. they may notice the flawed, human side of
adult authority figures more readily than they would at a younger age)
★ A more developed sense of
self and
identity
★ Increased feelings of
independence
★ More nuanced view of
morality
★ More mature, sensible, realistic thoughts and actions
★ Often gaining knowledge of
sexual intercourse.
★ More responsibilities for smaller siblings and relatives, such as
babysitting.
While these traits may sound similar to those of teenagers, preteens think more similarly to children than they do to teenagers, and these traits are still very undeveloped.
Many schools attempt to develop these feelings through the use of lessons tailored specifically to preteens' developing worldview. For example, debates on touchy moral issues (i.e.
drugs or
alcohol) are sometimes introduced in the upper
elementary school grades, as well as classes on current events.
Preteens are also known for their
brand consumption, and are a heavily targeted market of many advertisers. Their tendency to buy brand-name items may be due to a desire to fit in, although the desire is not as strong as it is with
teenagers. Many of these brands include
clothing and
music. The modern
Disney Channel is targeted generally for this age group along with teenagers for example.
References
Myers, James. "Tweens and cool"
[1], ''Admap'', March 2004.