
Time-Life Logo
'Time-Life' is a book, music, and video marketer, that since 2003 has been combined with catalog reseller
Lillian Vernon as a subsidiary of 'Direct Holdings Worldwide', and is no longer owned by its former parent
Time Warner.
The Time-Life company was founded by
Time, Incorporated in 1961 as a book marketing division. It takes its name from ''
Time'' and ''
Life'' magazines, two of the most popular weeklies of the era. It was based in the Time-Life building in
Rockefeller Center.
It gained fame as a seller of series of books that would be mailed to households on a monthly installment. Several of these book series garnered substantial critical acclaim unusual for a mass-market mail order house. For instance the series ''Library of Photography'' of the mid-1970s featured very high-quality silver printing for its black-and-white reproductions, and was of course able to draw on ''
Life Magazine's'' vast archive of journalistic and art photographs from virtually every major photographer; ''The Foods Of The World'' featured contributions by
M.F.K. Fisher,
James Beard,
Julia Child,
Craig Claiborne and many others; and ''The Good Cook'' series, edited by
Richard Olney, featured contributions from
Jeremiah Tower,
Jane Grigson,
Michel Lemonnier and many others. Other series of high regard covered nature and the sciences, as well as the history of world civilizations. The science books are interesting as ephemera of their time. The content of these series was more or less encyclopedic, providing the basics of the subjects in the way it might be done in a lecture aimed at the general public. There was also a series on comtemporary life in various countries of the world. Some other series are much less highly regarded, especially the later output as the publisher moved away from soberly presented science and history towards sensationalism, pop-history, and DIY-themed books. The books, whatever their quality, are easy to find at low prices on the used-book market, due to their being published in the millions of copies.
Time-Life added music in 1962, selling box sets and collections through 'Time-Life Records', eventually advertising these collections through
infomercials (including Superstars of Country and 70's Music Explosion), which often air in the early morning (3 am to 6 am). When Time merged with
Warner Communications in 1989, the label became a
Time Warner division.
Warner Music Group, which grouped all of Time-Warner's music companies, was sold to a group of investors led by
Edgar Bronfman, Jr. in late
2003.
In recent years, the company has been subject to bad press due to questionable billing practices. Some customers claim that they have been tricked into purchasing multiple CDs from Time-Life Records. Buyers, wishing to purchase single CDs, unknowingly enroll into "Continuity Programs," despite the publications clearly stating "then, preview other volumes" in the commercials. In the small print, however, it mentions that unless the customer cancels the account, Time-Life will send a CD album tri-weekly, automatically billing the credit card. The customer's account can be refunded upon returning the CDs, and can call customer service to cancel. Many customers have complained at the fact that what they originally thought was the purchase of a single CD has resulted in multiple CDs being shipped they did not know about.

Time-Life statue in
New York City, in front of the Time-Life building
Collections that are advertised on TV
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Rock N' Roll Era
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Country USA
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AM Gold
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Sounds of the Seventies
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Sounds of the Eighties
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The Fabulous Fifties
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Classic Rhythm and Blues
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Classic Country
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Legends
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Singers & Songwriters
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Folk Years
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Classic Love Songs of Rock N' Roll
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Lifetime of Romance
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Classic Soul Ballads
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Ultimate Love Songs
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Superstars of Country
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70's Music Explosion
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Superstars of the 80's
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Disco Fever
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Soul Story
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Malt Shop Memories
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Classic Soft Rock
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Classic Bluegrass
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Magic of Love
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Lifetime of Country Romance
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Midnight Soul
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Flower Power
See also
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List of record labels
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Mysteries of the Unknown - a best-selling Time-Life series
External links
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Official site
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Zelnick Media, manager of Direct Holdings Worldwide
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Time-Life Australia website
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Time-Life Canada website
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Time-Life UK website
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Complete reference to all Time-Life book series