A 'tagline' is a variant of a
branding slogan typically used in
marketing materials and
advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a
brand or product (like a film), or to reinforce the audience's
memory of a product. Some taglines are successful enough to warrant inclusion in
popular culture, often becoming
snowclones.
Examples of famous movie/television taglines are:
★ ''
Alien'' – In space, no one can hear you scream.
★ ''
Alien vs. Predator'' — Whoever wins, we lose.
★ ''
Love Story'' – Love means never having to say you're sorry.
★ ''
Star Trek'' – To boldly go where no man has gone before.
★ ''
Star Wars'' – A long time ago, in a galaxy far far away...
★ ''
The X-Files'' – The truth is out there.
★ ''
Jaws 2'' - Just when you thought it was safe to go back in the water...
See also
★
Premise (film)
★
Strapline
★
Signature block
References
External link
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Taglines Galore