A 'tabloid' is a
newspaper industry term which refers to a smaller
newspaper format per spread; to a weekly or semi-weekly alternative newspaper that focuses on local-interest stories and entertainment, often distributed for free (often in a smaller, tabloid-sized newspaper format); or to a newspaper that tends to emphasise
sensational crime stories,
gossip columns repeating scandalous innuendos about the personal lives of celebrities and sports stars, and other so-called "
junk food news" (often in a smaller, tabloid-sized newspaper format). As the term "Tabloid" has become synonymous with down-market newspapers in some areas, some papers refer to themselves as "
Compact" newspapers instead.
The tabloid
newspaper format is particularly popular in the
United Kingdom. A tabloid format newspaper is roughly 17 by 11
inches (431,8
mm × 279,4 mm) per spread. This is the smaller of two standard newspaper sizes; the larger newspapers, traditionally associated with 'higher-quality' journalism, are called
broadsheets (although some British 'quality' papers have recently adopted the tabloid format; ''
The Guardian'' being the exception by adopting the Berliner format). A third major format for newspapers is the
Berliner, which is sized between the tabloid and the broadsheet.
History
The word "Tabloid" began as a
trademark of the pharmaceutical company
Burroughs, Welcome & Co. of London, and was registered officially in 1884 as a "fancy word" for a compressed
pharmaceutical.
[1] The connotation of ''compressed tablet'' was soon applied to other small items and to the "compressed' journalism that condensed stories into a simplified, easily-absorbed format. The label of "tabloid journalism" (1901) preceded the smaller sheet newspapers that contained it (1918).
An early pioneer of tabloid journalism was
Alfred Harmsworth (1865-1922), who amassed a large publishing empire of halfpenny papers by rescuing failing stolid papers and transforming them to reflect the popular taste, which yielded him enormous profits. Harmsworth used his tabloids to influence public opinion, for example, by bringing down the
wartime government of
Prime Minister Herbert Henry Asquith in the
Shell Crisis of 1915.
US tabloid-sized newspapers
This style of
journalism and newspaper publishing has been exported to various other countries, including the
United States. The daily tabloids in the United States—which date back to the founding of the ''
New York Daily News'' in 1919—are generally much less overheated and less oriented towards scandal and sensationalism than their British counterparts. With the exception of the
supermarket tabloids (see below), which have little mainstream credibility, the word "tabloid" in the U.S. can refer more to format than to content. The tabloid format is used by a number of respected and indeed prize-winning American papers.
However, since its initial purchase by
Rupert Murdoch in 1976, the ''
New York Post'' has become the exemplar of the brash British-style tabloid in the US, and its competition with the ''Daily News'' has become newspaper legend.
Prominent US tabloids include the ''
Philadelphia Daily News'', the ''
Chicago Sun-Times'', the ''
Rocky Mountain News'' in Denver, the ''
Boston Herald'', ''
Newsday'' on New York's Long Island and ''
The Examiner'', which is a free newspaper published in San Francisco, Washington, D.C. and Baltimore. (''Newsday'' co-founder
Alicia Patterson was the daughter of
Joseph Patterson, founder of the ''New York Daily News.'')
European tabloid-sized newspapers
The biggest tabloid (and newspaper in general) in
Europe, by circulation, is
Germany's ''
Bild-Zeitung'', with around 4 million copies (down from above 5 million in the
1980s). Although its paper size is bigger, its style was copied from the British tabloids.
In the
UK, three previously broadsheet daily newspapers—''
The Independent'', ''
The Times'', and ''
The Scotsman''—have switched to tabloid size in recent years, although they call it "
compact" to avoid the down-market connotation of that word. Similarly, when referring to the down-market tabloid newspapers the alternative term "red-top" (referring to their traditionally red-coloured mastheads) is increasingly used, to distinguish them from the up-market compact newspapers.
In the
Netherlands, several newspapers have started publishing tabloid versions of their newspapers, including the major 'quality' newspaper,
NRC Handelsblad, with
NRC•Next in 2006. Two free tabloid newspapers were also introduced in the early 2000s, '
Metro and
Sp!ts, mostly for distribution in public transportation. In 2007 a third and fourth 'train tabloid' appeared, '
De Pers' and '
DAG'.
In France the Nice Matin, a popular Southern France newspaper changed from Broadsheet to Tabloid on April 8 2006. They changed the printing format in one day after test results showed that 74% liked the Tabloid format compared to Broadsheet.
Tabloid-sized newspapers in other countries
In the
People's Republic of China,
Chinese tabloids have exploded in popularity since the mid-1990s and have tested the limits of press censorship by taking editorial positions critical of the government and by engaging in critical investigative reporting.
In Oman,
TheWeek is a free, 48-page, all-colour, independent weekly published from Muscat in the Sultanate of Oman. Oman’s first free newspaper was launched in March 2003 and has now gone on to gather what is believed to be the largest readership for any publication in Oman. Ms Mohana Prabhakar is the managing editor of the publication. TheWeek is audited by BPA Worldwide, which has certified its circulation as being a weekly average of 50,300.
In
Georgia, weekly ''
The FINANCIAL'' switched to compact format in 2005 and doubled number of pages. English language newspaper is published on high quality paper and distributed free of charge among bankers, top decision-makers. Other newspapers publishing in Georgian language tested compact format early in 1990s.
In Russia and Ukraine major English language newspapers like Moscow Times, Kiev Post, use compact format.
In Argentina, one of the country's two main newspapers,
ClarÃn, is a tabloid.
In Australia - The Advertiser,
Herald Sun,
Daily Telegraph,
The Courier Mail (All News Ltd papers)
As a weekly alternative newspaper
The more recent usage of the term 'tabloid' refers to weekly or semi-weekly newspapers in tabloid format. Many of these are essentially straightforward newspapers, publishing in tabloid format, because subway and bus commuters prefer to read smaller-size newspapers due to lack of space.
These newspapers are distinguished from the major daily newspapers, in that they purport to offer an "alternative" viewpoint, either in the sense that the paper's editors are more locally-oriented, or that the paper is editorially independent from major media conglomerates.
Other factors that distinguish "alternative" weekly tabloids from the major daily newspapers are their less-frequent publication, and that they are usually free to the user, since they rely on ad revenue. As well, alternative weekly tabloids tend to concentrate on local- or even neighbourhood-level issues, and on local entertainment in the bars and local theatres.
Alternative tabloids can be positioned as
upmarket (quality) newspapers, to appeal to the better-educated, higher-income sector of the market; as
middle-market (popular); or as
downmarket (sensational) newspapers, which emphasize sensational crime stories and celebrity gossip. In each case, the newspapers will draw their advertising revenue from different types of businesses or services. An upmarket weekly's advertisers are often organic-grocers, boutiques, and theatre-companies while a downmarket's may have those of trade-schools, super-markets, and adult-services, both usually contain ads from local bars, auto-dealers, movie theaters, and a classified-ads section.
[1]
As a sensational, gossip-filled newspaper
The term "tabloid" can also refer to a newspaper that tends to emphasize
sensational crime stories,
gossip columns about the personal lives of celebrities and sports stars, and
junk food news. Often, tabloid newspaper allegations about the sexual practices, drug use, or private conduct of celebrities is borderline defamatory; in many cases, celebrities have successfully shown that tabloid stories have defamed them, and sued for
libel.
Tabloid newspapers in Britain, collectively called the 'tabloid press', tend to be simply and sensationally written, and to give more prominence than broadsheets to
celebrities, sports, crime stories and even
hoaxes; they also more readily take a political position (either left- or right-wing) on news stories, ridiculing politicians, demanding resignations and predicting election results. The term 'red top' (as in
"News International red tops sweep the board") refers to tabloids with red
nameplates, such as
The Sun, the
Daily Star, the
Daily Mirror and the
Daily Sport, and distinguishes them from the 'black top'
Daily Express and
Daily Mail. Red top newspapers are usually simpler in writing style, dominated by pictures, and directed at the more sensational end of the market. Tabloid newspapers are sometimes pejoratively called the 'gutter press'.
Most major
supermarket tabloids in the U.S. are published by
American Media, Inc., including ''
The National Enquirer'', ''
Star'', ''
The Globe'', ''
National Examiner'', ''¡Mira!'', ''
Sun'', and ''
Weekly World News''.
References
1. Oxford English Dictionary Online. Oxford University Press, 2006. Accessed through the University of North Carolina at Chapel Hill Libraries, 30 April 2007.
External links
★
A lecture on modern tabloids by Robb Montgomery at The World Editors Forum
★
Wellcome trademark 1884
See also
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Berliner (format)
★
Broadsheet
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Compact (newspaper)
★
List of newspapers