SAMUEL ADAMS (BEER)

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'Samuel Adams' is the brand name of American beers produced by the 'Boston Beer Company' () and named after Samuel Adams, a brewer[1] and patriot.

Contents
History of the brand
Other Boston Beer Company brands
Utopias
Popular culture
New brewery
References
External links

History of the brand


The Samuel Adams brand began with ''Samuel Adams Boston Lager'', whose recipe was developed in 1860 in St. Louis, Missouri by Louis Koch. It was sold under the name ''Louis Koch Lager'' until Prohibition, and again until the early 1950s.
In 1985, the recipe was reformulated by Louis Koch's great-great grandson, Jim Koch, with the help of Joseph Owades, the man credited with the invention of light beer in the 1970s. That April, the beer was re-introduced as Samuel Adams Boston Lager, at the re-creation of the first battle of the American Revolution on Patriot's Day. Three months later, it was voted best beer in the United States at the Great American Beer Festival, in which 93 national and regional beers competed. The publicity that followed helped the Boston Beer Company's sales grow to 7,393,000 liters (63,000 barrels) in 1989.
Boilers at the Samuel Adams brewery

The company's success occurred as the U.S. craft brewery movement was exploding. The company fended off copycats and imitators, such as Boston Beer Works, in what is now an oft-cited trademark case [1]. By 1995, some 600 craft breweries were producing specialty beers in the United States. That year The Boston Beer Company went public, selling shares of Class A Common stock on the New York Stock Exchange under SAM. Despite the appearance of competitors, the firm remained the largest craft brewer in the United States with nearly 141 million liters (1.2 million barrels) sold in 1996. Sales leveled off after that, and Boston Beer tried to continue its growth by offering alternative beverages, such as Hardcore Cider (1997), and Twisted Tea (2000).
The brand was first produced under contract by the Pittsburgh Brewing Company, best known for their Iron City brand of beer. Over the years, the brand has been produced under contract at various brewing facilities with excess capacity, ranging from Stroh breweries, Portland's original Blitz-Weinhard brewery (shuttered in 1999), Cincinnati's Hudepohl-Schoenling brewery (eventually purchased by the Boston Beer Company in early 1997), and industry giant SABMiller. Today, more than 60% of its beer is produced at its very own, newly renovated, Cincinnati brewery. One-third of Samuel Adams beer is still produced under contract at breweries in Rochester, NY and Eden, NC. The company claims to bring its own employees, ingredients and brewing processes to these contract sites. The Boston Beer Company also has a small R&D brewery located in Boston (Jamaica Plain), Massachusetts, where public tours and beer tastings are offered.
Samuel Adams Boston Lager was voted "Best Beer in America" by fest-goers at the Association of Brewers' "Great American Beer Festival" several times in the mid to late 1980s, although that award was mired in controversies surrounding accusations of ballot-stuffing. The award was later cut from the Great American Beer Festival as a result of the controversy.

Other Boston Beer Company brands


'Samuel Adams' beer glass

As of 2007, the company produces eleven varieties of beer year-round: Boston Lager, Sam Adams Light, Boston Ale, Pale Ale, Cherry Wheat, Cream Stout, Brown Ale, Hefeweizen, Scotch Ale, Black Lager, and Honey Porter. The Sam Adams Boston Lager contains 4.9% ABV, roughly average for its style. Other styles have pushed the physical limits of alcohol content for the brewing process - in 2003 one batch of Utopias contained 25.6% ABV, beating the records that Samuel Adams Triple Bock and Samuel Adams Millennium had set before it.
Additionally, the company brews five seasonal beers per year, as follows:

★ Double Bock (January - March)

★ White Ale (January - March)

Summer Ale (April - August)

★ Octoberfest (August - November)

★ Winter Lager (November - January)
Samuel Adams also runs a "Winter Classics Mix Pack" near the Christmas Season, including Old Fezziwig Ale, a spiced ale introduced in 1995, Holiday Porter, which is very dark but smooth, introduced in 2004, and Cranberry Lambic, which tastes like cranberries, but is not actually a Lambic-style beer.
The company has also produced several limited-run "Extreme Beers", which are meant to be enjoyed more in the manner of an aperitif or cordial rather than a beer. These include Millennium, Utopias, Triple Bock, and Chocolate Bock. Due to the extremely high alcohol volume in these brews (as high as 25% for the Utopias), their sale is restricted by several states.
In November 2005, the brewery continued extreme brewing innovation by releasing a limited release (60,000 units) "Imperial Pilsner Harvest '05" brew.
As of 2006, the Sam Adams brand had 18 award-winning styles of beer available in 12 oz. bottles - Boston Lager, Light, Double Bock, White Ale, Summer Ale, Octoberfest, Winter Lager, Old Fezziwig Ale, Cranberry Lambic, Holiday Porter, Boston Ale, Cherry Wheat, Cream Stout, Scotch Ale, Black Lager, Brown Ale, Hefeweizen, and Pale Ale. The most recent of these is Samuel Adams Octoberfest, which won a gold medal in the Marzen category at the 2006 Great American Beer Festival.
Five Samuel Adams products are available on draft towers across the country. Boston Lager, with its trademark blue-flame tap handle, is the most widely distributed Samuel Adams draft. However, the seasonal draft line up of White Ale, Summer Ale, Octoberfest and Winter Lager, grows in popularity each year. Also available from the keg in select locations (mostly airports) are Boston Ale, Hefeweizen, Cherry Wheat and Black Lager.
In summer 2006, Sam Adams released a limited-run Brewer Patriot collection that included four beers which "honor the fine American Brewing Tradition of our founding fathers."
The Brewer Patriot collection included:

★ Traditional Ginger Honey Ale

★ James Madison Dark Wheat Ale

★ George Washington Porter

★ 1790 Root Beer Brew
The Boston Beer Company also produces Twisted Tea hard iced tea and HardCore hard apple cider, which are intentionally separate from the Samuel Adams brand.

Utopias


Samuel Adams 'Utopias', which went on sale in February 2002, was claimed to be the strongest commercial beer in the world, at 24% alcohol by volume. The beer was stronger than Millennium, a single release brew made by Sam Adams in 1999, at 21% alcohol. The strongest beer in the world was Hair of the Dog "Dave", a 29% abv barley wine [2].
Utopias was made with caramel, Vienna, Moravian and Bavarian smoked malts, and all four varieties of noble hops: ''Hallertauer Mittelfrüh'', ''Tettnanger'', ''Spalter'', and ''Saaz''. The beer was aged in scotch, cognac and port barrels for the better part of a year. It is described as having a "distinctive smell of cinnamon and vanilla with subtle hints of floral, citrus and pine."
The beer was packaged in a copper-finished kettle designed to resemble those used in the brewing process. 8,000 twenty-four-ounce bottles of Utopias were produced in all, with a suggested price of US$100 a bottle. The beer is considered by some to be more comparable to brandy or sherry than to other beers.
Utopias is still being made and is, so far, released annually. Samuel Adams is to produce 12000 bottles for the 2007 holiday season.[3][4]

Popular culture



★ On Chappelle's Show, Dave portrays Samuel L. Jackson in a "Samuel Jackson Beer" commercial with a loud mouth, non-stop swearing, black version of Samuel Adams with a wig based on Jackson's character "Jules" in ''Pulp Fiction''.

★ '' has a joke that parodies the commercial. Four men sitting at a table. Two of the men order a water, while the third says he'd like a Samuel Adams. The other men then state that it is only 9:30 in the morning and that the man who ordered the Samuel Adams already has an outstanding DUI. The man then states that he needs to "get the taste of weed and hooker spit out of [his] mouth"; the other men immediately order Samuel Adams as well.

★ Furthermore, on ''Family Guy'', the Pawtucket Patriot Ale is considered a homage to Sam Adams as their brewing locations being in New England and because of the similarities between the characters and logos; in the case of Pawtucket Patriot, it is a fictional colonial character named Pawtucket Pat.

★ In 2002, the Boston Beer Company sponsored the "Sex for Sam III" competition on the ''Opie and Anthony'' show on WNEW radio New York City. Contestants were required to copulate in public places, and the couple that completed the most sexual acts in the most places would win a trip for two to the company's brewery in Boston. When one couple was caught copulating in St. Patrick Cathedral, the radio show was cancelled and the Boston Beer Company suffered considerable embarrassment.

★ In a sketch of an episode of ''Mad TV'', when Ben Franklin is sent to the future, he is offered Sam Adams Beer and says "Tommy Jefferson called that piss water!"

★ On one episode of ''South Park'', teacher Mr. Garrison is being fired for his incompetence. When one of the school officials asks, "Mr. Garrison, are you aware that none of your kids know who Sam Adams is?" Mr. Garrison retorts, "Well, who cares about a guy who makes beer? I'm trying to teach history!"

★ Along with other beers of its kind, comedian Denis Leary often mocks Sam Adams, being an apparent fan of macrobrews such as Budweiser.

New brewery


According to the company's 2006 Annual Report, a possible new brewery in Assonet, Massachusetts, which it estimates would cost between $170 and $210 million, is under consideration. In April 2007, Boston Beer Co. announced that it would begin brewing beer at the Latrobe Brewing plant in Latrobe, Pennsylvania, the facility formerly used to brew Rolling Rock beer.[2]
According to a December 2006 article from SouthCoastToday.com, the once proposed Assonet site is still being considered for a brewery location. The facility would be built in the Campanelli Business Park and would cost an estimated $200 million. The new brewery is also estimated to produce 82 million liters (700,000 barrels) to 117 million liters (1 million barrels) of beer.
On August 2, 2007, it was announced that an existing brewery will be bought in Breinigsville, Pennsylvania. [3]

References


1. The Congressional biography of Samuel Adams
2. http://www.drinkingbeer.net/BeerAlcoholContent/index.php5
3.
The 48 proof beer
4.
Sam Adams Utopias - Strongest Beer in the World


External links



Samuel Adams - Official Website

Boston Beer Company Website

Boston Beer Co. Reviews @ My Life is Beer!

Samuel Adams on Beeripedia

The Boston Beer Company Financial Information from Yahoo!

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