:''Retro may also mean
Retrorocket.''
:''"Retro" is also the name of a
Rick Wakeman CD released in 2006.''
'Retro' is a term used to describe the culture of the past.
Usage
“Retro” can be used to simply mean “old fashioned” or old, functioning much like “timeless” or “classic”. It has also been associated with
modernism in the immediate post-war years, encompassing an aesthetic that ranges from
tailfins on
Cadillacs to
ranch houses. Sometimes, it can also suggest an entire outlook on life, for example,
social conservatism,
home schooling or the embrace of traditional
gender roles. “Retro” can also be applied to forms of technological obsolescence, for example, manual
typewriters,
cash registers, bulky hand-held
cell phones, or the resurrection of old
computer games.
But most commonly, “retro” is used to describe objects and attitudes from the recent past that no longer seem “modern.” It suggests a fundamental shift in the way we relate to the past. Different from more traditional forms of revivalism, “retro” suggests a half ironic, half longing consideration of the recent past. It has been called an “unsentimental nostalgia,” recalling “modern” forms that are no longer current.
Today it is often used in a positive sense, referring to quirky or attractive products that are no longer available. For example, "Retro fashion" or "Retro Chic" may consist of outdated styles, such as
tie-dyed shirts from the 1960s, or poodle skirts from the 1950s. A love of retro objects (things from the past) is called 'retrophilia'.
Retro often reflects a sensibility aligned with
camp. Camp is an ironic attitude, an explicit re-introduction of non-dominant forms.
Retro also can mean a type of music like Hip Hop.
Origin
“Retro” has long been used as a prefix, intended to suggest that which is past or derivative. In the postwar period, it increased in usage with the advent of
retrorockets used by the US space program in the 1950s and 1960s. It gained cultural currency with French reevaluations of
Charles de Gaulle and that country’s role in
World War II. The French mode retro of the 1970s reappraised in film and novels the conduct of French civilians during the Nazi occupation. The term “retro” was soon applied to nostalgic French fashions that recalled the same period.
Shortly it was coined into English by the fashion and culture press, where it suggests a rather cynical revival of older but relatively recent fashions. (Elizabeth E. Guffey, ''Retro: The Culture of Revival'', pp. 9-22). In ''Simulacra and Simulation'', French theorist
Jean Baudrillard describes retro as a
demythologization of the past, distancing the present from the big ideas that drove the “modern” age (Jean Baudrillard, ''Simulacra and Simulation'', p. 43).
Specific types of retro
Retrogaming
Retrogaming is a pastime which is becoming increasingly popular where individuals play
video games on vintage computers and games
consoles; although the idea of what constitutes a vintage or retro machine is one open to debate.
Retro cars
'Retro cars' are newly designed cars such as the
Toyota FJ Cruiser,
PT Cruiser,
Plymouth Prowler,
MINI,
Chevrolet SSR Super Sport Roadster,
Chevrolet HHR,
New Beetle, or 2005-present
Ford Mustang that take many of their style cues from (respectively) the
Toyota Land Cruiser FJ40,
Chrysler Airflow, the
1932 Ford, the
Austin Mini,
Chevrolet Suburban, the
VW Bug, and 1965-70
Ford Mustang without using any of the original technologies.
Retro Music
'Retro' also refers to a genre of music, particularly dance music, popular in the U.S. during the 1980s and originally termed
New Wave music which was in part an outgrowth of the
Punk rock genre of the 1970s and early '80s. Many of the songs and albums now termed Retro came about during great advancement in the development of generating music electronically (that is, with computers and electronic equipment - or
Electronic music - rather than with either traditional or electromechanical instruments) and the popularization of this type of music in the mainstream. Ideas as to how broad and inclusive the Retro category of music is vary; nonetheless, not all music - not even all dance music - from the decade of the 1980s can be considered Retro.
Retro Metal
In the mid-2000s, a rise in popularity of
hard rock music combining
classic rock elements with
psychedelia,
heavy metal and modern hard rock came to prominence among
Generation Y and others, with such bands as
Wolfmother,
The Sword,
Jet and
Buckcherry becoming very successful using methods of past bands such as
Led Zeppelin,
Black Sabbath,
The Jimi Hendrix Experience,
The Beatles and
Pink Floyd. While the strength of the "movement" has been argued by some music critics on both sides, "retro" or "heritage metal" has become a commong term for trendy
hard rock.
See also
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Kitsch
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MAME
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Neo-retro
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Old School
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Popular culture studies
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Ralf Metzenmacher
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Retcon
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Retrocorner
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Retro-engineering
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Retrofit
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Retrojet
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Retro-Renault
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Retro Thinking
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Vintage
References
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Elizabeth E. Guffey, 2006: Retro: The Culture of Revival, London: Reaktion.
★
Jean Baudrillard, 1995: Simulacra and Simulation, Ann Arbor: University of Michigan Press.
★
Raphael Samuel, 1994: Theatres of Memory, London: Verso.
★
James C. Collins, 1989: Uncommon Cultures. Popular Culture and Post-Modernism, New York/London: Routledge.
★
Umberto Eco, 1986: Travels in Hyperreality, New York: Harcourt.
★ Umberto Eco, 1988 (1964, 1978): The Structure of Bad Taste, Amsterdam: Bert Bakker.
★
Clem Robyns, 1991: "Beyond the first dimension: recent tendencies in popular culture studies", in Joris Vlasselaers (Ed.) The Prince and the Frog, Leuven: ALW, 14-32.
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Andrew Ross, 1989: No Respect. Intellectuals and Popular Culture, New York/London: Routledge.
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Retro-Trader, 2002: Web site listing and displaying many retro related items
External links
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Retro Retro Music TV Videos of yesterdays hits!
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Retro Ski
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European Radio - Retro
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Retro the Culture of Revival
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Retro Thing, a vintage technology and design site.
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Retro To Go, popular daily news site for all things retro.
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Retro-Portal for Best Classic Cars, - Ads, Brochures etc.