'Rede Record' is a
Brazilian television network. 'TV Record' is its commercial name. It is one of
Brazil's biggest
television networks.
History
TV Record started its transmissions in
September 27,
1953, founded by
Paulo Machado de Carvalho in
São Paulo, as a competitor for the then-dominant
Rede Tupi from
Diários Associados; it started broadcasting shows, sports, journalism, comedies and plays.
In the 50s, TV Record was recognized by their sports broadcasts. Also in 1959, it aired shows featuring celebrities such as
Charles Aznavour,
Nat King Cole,
Ella Fitzgerald, and
Marlene Dietrich.
The 60s were considered Record's "Golden Age". The peak of Record's ratings would be in the
1965-
1967 period, when it became well-known for its musical programs showcasing
Bossa Nova and
Jovem Guarda artists and its
Music Festivals. It was also during the 60s that it aired its comedic series
Família Trapo, created in
1967. In
1968 Record's fortune started to change, because of a series of fires that handicapped its production capability and the change of Brazilian public tastes, starting to lean towards
Rede Globo telenovelas.
Even with the sale of 50% of its shares to
Sílvio Santos in
1972, Record didn't manage to regain the lost ratings; the formation of
SBT in
1981 marked the deepening of Record's decline. In most of the 80s, Record suffered from very low ratings, no stars in its cast and a lack of compelling programming.
In
1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to
Edir Macedo and its
Igreja Universal do Reino de Deus (Sílvio Santos would later own Record's competitor SBT). The new owners started an aggressive redeployment of Record's public image, using the term Rede Record to refer to itself and signing broadcasting affiliates throughout Brazil. Through most of the 90s and the first half of the 2000s, Record invested in popular programming, signing stars like Ana Maria Braga and Carlos 'Ratinho' Massa, with some programming in sports(broadcast the World Cup 1998), journalism, series like
Star Trek,
The X-Files,
Millennium and
The Three Stooges, educational children's shows, and cartoon like
Dexter's Laboratory and the
anime Pokémon.
In
2003, TV Record celebrated its 50th year of history; Record is the longest running Brazilian television network.
In
2004, it started using a new slogan, "A Caminho da Liderança" (On the way to leadership), and released new programming. Taking a page of
Globo's success, Record started to invest heavily in
telenovelas and made its journalism look more like its main competitor, despite opting not to renew the contract of its anchor,
Boris Casoy.
In
2007, Record, for the first time, occupied 2nd place in
São Paulo's ratings
[1], aiming to take over leadership in 2009
[2]. Also a first for Record, it signed with the
IOC for the exclusive rights to the
2010 Winter Olympics and the
2012 Summer Olympics [3] [4].
TV Record has the broadcast rights for
EURO 2008 .
Centers and Affiliates
Rede Record owns TV stations in São Paulo (
São Paulo), Rio de Janeiro (
Rio de Janeiro), Brasília (
Distrito Federal), Belo Horizonte (
Minas Gerais), Goiania (
Goiás), Recife (
Pernambuco), Belém (
Pará), Natal (
Rio Grande do Norte) and Florianópolis (
Santa Catarina). In February
2007, it announced the buyout of TV Guaíba, in
Porto Alegre,
Rio Grande do Sul [5].
Programming
Since
2004, when the company decided to change the schedule to be more competitive in ratings, the
soap operas became the most successful products,
Prova de Amor is the best example of this. The news programming is represented by
Jornal da Record,
Repórter Record and many others.
Primetime
██ telenovela / series ██ news ██ comedy ██ sports ██ movies ██ variety
Rede Record is also known for their
soap operas, which include "
Vidas Opostas". Other shows Rede Record features today:
★
Hoje em Dia, Popular variety show, Monday to Friday mornings
★
Show do Tom, Comedy show, Saturday nights
★
Terceiro Tempo, Sports show focused on soccer, Sunday night
US Series broadcasted in Record include:
★ (''CSI: Investigação Criminal'')
★
★
Everybody Hates Chris (''Todo Mundo Odeia o Chris'')
★
Las Vegas
★
Monk (Monk: Um Detetive Diferente)
★
She Spies (''As Espiãs'')
★ (Hércules)
★ (Xena: A Princesa Guerreira)
★
House (''Dr. House'')
★
Heroes (to premiere later in 2007)
★
Psych
★
Surface
Main TV Stations
★ TV Record São Paulo - channel 7 (owned and operated, flagship station)
★ TV Record Rio de Janeiro - channel 13 (O&O)
★ TV Record Porto Alegre - channel 2 (O&O)
★ TV Record Brasília - channel 8 (O&O)
★ TV Record Belo Horizonte - channel 2 (O&O)
★ TV Record Florianópolis - channel 6 (O&O)
★ TV Record Goiânia - channel 4 (O&O)
★ TV Record Bauru - channel 4 (O&O)
★ TV Record Belém - channel 10 (O&O)
★ TV Record Franca - channel 4 (O&O)
★ TV Record Rio Preto (São José do Rio Preto) - channel 7 (O&O)
★ TV Record Ribeirão Preto - channel 13 (O&O)
★ TV Antena 10 (Teresina / PI) - channel 10
★ TV Gazeta (Rio Branco / AC) - channel 11
★ TV Imperial (Boa Vista / RR) - channel 6
★
★ TV A Crítica(Manaus/AM)-channel 4
★ TV Gazeta (Macapá) / (AP) - channel 10
★ TV Candelária (Porto Velho / RO) - channel 11
★ TV Central (Palmas / TO) - channel 6
★ TV Cidade (Fortaleza /CE) - channel 8
★ TV Cidade (São Luís / MA) - channel 6
★ TV Correio (João Pessoa / PB) - channel 12
★ TV Record (Cuiabá / MT) - channel 10
★ TV MS (Campo Grande / MS) - channel 11
★ TV Mar (Santos / SP) - channel 8
★ TV Paranaíba (Uberlândia / MG) - channel 10
★ TV Vitória (Vitória / ES) - channel 6
★ TV Itapoan (Salvador / BA) - channel 5
★ TV Tribuna (Recife) / (PE) - channel 4
★ TV Tropical (Natal) - channel 8
★ TV Pajuçara (Maceió / AL) - channel 11
★ TV Atalaia (Aracaju / SE) - channel 8
★ RIC TV Independência (Curitiba/ PR) - channel 7
TV Record International
Rede Record has an international subsidiary called "Record International", broadcast in several different continents. All its programming is in
Portuguese. In
Portugal, it replaced
Globo's
GNT Portugal, since
April 2006 in the lineup of
Cabovisão and
Smart TV. This is also transmitted to
North America,
Europe, and
Africa.
External links
★
Official Site