'Redbox Automated Retail, LLC' is a joint venture between
Coinstar and McDonald's Ventures, LLC, a wholly owned subsidiary of
McDonald's Corporation. The
company operates
automated DVD rental kiosks, primarily located at
McDonald's restaurants (more than 800)
[1] in addition to grocery stores. Redbox also has expanded into many new stores, as anyone can apply to have one at their business (See Expansion below). Redbox's business model allows customers to rent DVDs for $1 per day, with no late fees.
Each fully automated Redbox DVD rental kiosk holds no more than 500 DVDs, representing more than 70-140 of the newest movie releases, with new titles available every Tuesday. Consumers simply use a touch screen to select their favorite movies, enter their
e-mail address and
zip code, swipe a valid credit or debit card and go.
A rental can be returned anytime before 7:00pm the following day without any penalty. (9:00pm in certain areas). DVDs rented from one Redbox location can be returned to any other Redbox rental kiosk. If a DVD is kept for 25 days, according to Redbox's policies, the customer has effectively purchased the DVD, and charges to the customer's credit card will cease.
History
Redbox jump-started its DVD rental business by offering re-branded kiosks manufactured and operated by Silicon Valley-based
DVDPlay, Inc. These machines were deployed to 140 locations in the McDonald's test market of Denver, Colorado
[2]. In May of 2005, Redbox announced it was phasing out the DVDPlay-manufactured machines and instead would contract
Solectron to create and manufacture a custom kiosk design
[3].
See also
★
Online DVD rental
★
Video store
Reference
1. [1]
2. [2]
3. [3]
External links
★
Official Redbox Website