
Proximus's corporate
logo since 2005. Red dots and the wave were removed; corners squared.
'Proximus', also known as
Belgacom Mobile, is the largest 2G
GSM and 3G
UMTS operator of
Belgium.
History
Proximus was founded in 1994 as a 75%-25%
joint venture between
Belgacom and
Airtouch, respectively. Airtouch was later merged with
Vodafone. Starting January 1994, Proximus took over the operatorship of the old
MOB2 analog network, as well as the new second generation GSM network, originally only in the GSM900 range. The obsolete MOB2 network was retired in 1999. When necessary, Proximus can also use GSM 1800 to complement its network.

Proximus's corporate
logo till 2005. Red dots and the wave symbolized a sound wave and its digitised equivalent.
It was originally a de facto monopoly, but after deregulation
Mobistar, a second
GSM 900 operator soon joined the game in 1998, followed by
BASE, then known as
KPN-
Orange in 1999. Despite the aggressive price offerings of the latter two, especially BASE, Proximus still has continued growing its customer base to some 4.500.000 customers, just a little over 50% of the market now considered as saturated.
Company
Proximus is a
subsidiary of
Belgacom, which had an
IPO in 2004 but remains more than 50% state owned. A 25% share was owned by the Vodafone Group until 2006, when Vodafone agreed to sell its stake to Belgacom. In 2004, it had a revenue of €2239 million and an
EBITDA of €1135 million.
External links
★
Proximus web site
Data
★
- Belgacom Financial results for 2004