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'Primary research' (also called 'field research') involves the collection of data that doesn't already exist.
This method of research is always used as the ''first'' technique, this can then lead on to Field research.
The term is widely used in market research.

Contents

Methods of collection primary data

See also

Methods of collection primary data

★ Observation: Looking at and recording what people do and how they behave. Today, store cameras can be used to observe consumer behaviour

★ Experiments: Market researchers can use experimental techniques. e.g. test marketing, blind taste tests

★ Surveys: Involves asking questionnaires to respondents

★ Consumer panels: A select group of consumers that the company regularly surveys to identify changing attitudes

See also

★ Secondary research

★ Market research

★ Marketing research

★ Focus group