
Strawberry flavored Pop Rocks
'Pop Rocks' (UK: 'Space dust') is a
carbonated candy with ingredients including
sugar,
lactose (milk sugar),
corn syrup, and flavoring. The idea of the product was patented by
General Foods research
chemist William A. Mitchell in
1956. The Pop Rocks candy was first offered to the public in
1975. Around
1983, General Foods stopped selling the candy; some would believe this was because of an
urban legend. In
1985,
Kraft Foods bought the rights to the candy product and re-marketed it as Action Candy through a company called Carbonated Candy.
The candy is made by mixing its ingredients and heating them until they melt, then exposing the mixture to pressurized
carbon dioxide gas (about 600 pounds per square inch) and allowing it to cool. The process causes tiny high pressure bubbles trapping inside the candy.
When placed in the mouth, coming into contact with
saliva, the candy breaks and melts, releasing the carbon dioxide from the tiny 60
atm bubbles, resulting in a popping and sizzling sound and leaving a slight tingling sensation. The bubbles in the candy pieces can be viewed when aided by a
magnifying glass.
Since
1979, Zeta Espacial S.A., a company based in the
municipality of Rubí in
Barcelona,
Spain, has manufactured, sold, and exported the product.
In
2006, Dr. Marvin Rudolph, who led the group assigned to bring Pop Rocks out of the laboratory and into the manufacturing plant, wrote the definitive history on Pop Rocks development. The book, titled, "
Pop Rocks: The Inside Story of America's Revolutionary Candy, " draws on interviews with food technologists, engineers, marketing managers, and members of Bill Mitchell's family, along with the author's direct experience, to tell the complete story.
In recent years, a Pop Rocks brand
chewing gum has been introduced.
Urban myth
During the product's heyday, rumors persisted that eating Pop Rocks and drinking
cola would cause a person's stomach to explode. The company spent large sums sending out flyers to debunk the rumor. This is, in part, caused by the false assumption that pop rocks contain an acid/base mixture (such as
baking soda and
vinegar) which produces large volumes of gas when mixed through chewing and saliva.
[1]
The most famous of these
myths involved a child named
Mikey from the
Life cereal commercials. Mikey was reported to have died after eating a Pop Rocks and cola mixture. The rumor is false and the former child actor who was in the commercials,
John Gilchrist, is alive and well.
The TV series ''
MythBusters'' examined the rumor by mixing Pop Rocks and cola inside a
pig's stomach. The UK television programme '' later performed a similar debunking using a female volunteer.
External links
★ General Foods Corporation's for Pop Rocks
★
Images of US patent 4289794 for Pop Rocks from the U.S. Patent and Trademark Office
★
Pop Rocks: The Inside Story of America's Revolutionary Candy, book detailing the story of Pop Rocks development to Pop Rocks today
★
Zeta Espacial's website, with list of Pop Rock-related products
★
Pop Rocks Candy website
★
Rumors about the dangers of Pop Rocks, from the
Urban Legends Reference Pages
★
How do Pop Rocks candy work?, an article from
HowStuffWorks that explains how pop rocks candy is manufactured and also has links to the original patent