PEOPLE (MAGAZINE)

'''People''' (full name '''People Weekly''') is a weekly American magazine of celebrity and human interest stories, published by Time Inc. As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion.^[1] It was named "Magazine of the Year" by ''Advertising Age'' in October 2005, for excellence in editorial, circulation and advertising.^[2] People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.
The magazine runs a roughly 50/50^[3] mix of celebrity and human interest stories, a ratio it has maintained, according to its editors, since 2001. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls it a "publicist-friendly strategy."¹
''People'' has a website, http://www.people.com, which focuses exclusively on celebrity news.² In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.^[4]

Contents

History

Competition for celebrity photos

Awards

Sexiest Man Alive

Best Selling Issues

References

History

''People'' was cofounded by Dick Durrell^[5] as a spin-off from the "People" page in ''Time'' magazine. Its first managing editor, Richard Stolley, characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues."^[6]
It debuted in 1974, with a March 4 issue featuring actress Mia Farrow, then starring in the movie ''The Great Gatsby'', on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn, and the wives of U.S. Vietnam veterans who are Missing In Action.¹

In 1996 Time, Inc. launched a Spanish-language magazine entitled ''People EN ESPAÑOL''. The company has said that the new publication emerged after a 1995 issue of the original magazine was distributed with two distinct covers, one featuring the slain Tejano singer Selena and the other featuring the hit television series ''Friends''; the Selena cover sold out while the other did not.^[7] Though the original idea was that Spanish-language translations of articles from the English magazine would comprise half the content of the newer publication, ''People EN ESPAÑOL'' over time came to have entirely original content.
In 1997 the magazine introduced a version targeted at teens called ''Teen People''. However, on July 27, 2006, the company announced it would shutter publication of ''Teen People'' effective immediately. The last issue to be released was for September 2006. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet along with a decrease in circulation numbers.^[8] Teenpeople.com was merged into People.com in April 2007. People.com will "carry teen-focused stories that are branded as TeenPeople.com" Mark Golin the editor of People.com explains the decision to merge the brands, "We've got traffic on TeenPeople, People is a larger site, why not combine and have the teen traffic going to one place?"^[9]
In 2002, ''People'' introduced ''People Stylewatch,'' a title focusing on celebrity style, fashion, and beauty- a newsstand extension of its Stylewatch column. Due to its success, the frequency of ''People Stylewatch'' was increased to 10 times per year in 2007.
In Australia, the localised version of ''People'' is titled '''Who''' because of a pre-existing lad's mag published under the title ''People.''

Competition for celebrity photos

In a July 2006 ''Variety'' article, Janice Min, ''Us Weekly'' editor-in-chief, blamed ''People'' for the increase in cost to publishers of celebrity photos:
:"They are among the biggest spenders of celebrity photos in the industry....One of the first things they ever did, that led to the jacking up of photo prices, was to pay $75,000 to buy pictures of Jennifer Lopez reading ''Us'' magazine, so ''Us Weekly'' couldn't buy them.
:"That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one."¹
''People'' reportedly paid $4.1 million for newborn photos of Shiloh Nouvel Jolie-Pitt, the child of Angelina Jolie and Brad Pitt.¹ The photos set a single-day traffic record for their website, attracting 26.5 million page views.¹
Recently, "Dancing with the Stars" host Samantha Harris decided to share the news of her pregnancy with ''People,'' even before she announced it on her own show. Harris said she "ideally wanted a prestigious magazine to be the one to break it," Harris tells FBLA. " ''People'' breaks a lot of baby news and seems to be a reliable source. Plus, I've never had a chance to be in ''People,'' and it was nice that they wanted to break it."^[10]

Awards

★ 100 Most Beautiful People (formerly '''50' Most Beautiful People'' until 2006) - This award is given to 50 most beautiful celebrities. The first cover person was Jodie Foster.

★ Hottest Hollywood Bachelors

Sexiest Man Alive

Intended as an annual feature, the 'Sexiest Man Alive' designation by the magazine is billed as a benchmark of male beauty. It is determined in a similar procedure to ''Time'''s Person of the Year.
For the first decade or so, the feature appeared at uneven intervals. Originally awarded in the wintertime, it shifted around the calendar, resulting in gaps as short as seven months and as long as a year and a half (with no selection at all during 1994). Since 1997, the dates have settled between mid-November and early December.
Dates of magazine issues, winners, ages of winners at the time of selection, and pertinent comments are listed below.

★ 1985-02-04 - Mel Gibson, 29

★ 1986-01-27 - Mark Harmon, 34

★ 1987-03-30 - Harry Hamlin, 35

★ 1988-09-12 - John F. Kennedy Jr., 27; longest gap between selections (eighteen months); only winner now deceased; youngest winner

★ 1989-12-18 - Sean Connery, 59; oldest winner

★ 1990-07-23 - Tom Cruise, 28; second-youngest winner

★ 1991-08-26 - Patrick Swayze, 39

★ 1992-03-16 - Nick Nolte, 51; shortest gap between selections (seven months)

★ 1993-10-18 - Richard Gere, 44, and Cindy Crawford, 27; ''People'' took a one-year hiatus from Sexiest Man and instead awarded Sexiest Couple

★ 1995-01-30 - Brad Pitt, 31; first of two awards

★ 1996-07-29 - Denzel Washington, 41; first and only African American winner

★ 1997-11-17 - George Clooney, 36

★ 1998-11-16 - Harrison Ford, 56

★ 1999-11-15 - Richard Gere, 50; first two-time winner (previous win was shared)

★ 2000-11-13 - Brad Pitt, 36; first solo two-time winner

★ 2001-11-26 - Pierce Brosnan, 48

★ 2002-12-02 - Ben Affleck, 30

★ 2003-12-01 - Johnny Depp, 40

★ 2004-11-17 - Jude Law, 31; youngest British winner

★ 2005-11-18 - Matthew McConaughey, 36

★ 2006-11-17 - George Clooney,45 ; second solo two-time winner

Best Selling Issues

★ 1. Sept. 11th 2001: The Day that Shook America (Sept. 24, 2001 Issue)

★ 2. Goodbye, Diana (Sept. 22, 1997 Issue)

★ 3. JFK Jr. — Charmed Life, Tragic Death (Aug. 2, 1999 Issue)

References

1. People who need people, a July 2006 article from ''Variety'' magazine
2. Martha Nelson Named Editor, The People Group, a January 2006 Time Warner press release
3. The ratio, according to ''Variety'', is 53% to 47%
4. [1]
''People'' is perhaps best known for its yearly special issues naming "The Most Beautiful People", "The Best and Worst Dressed", and "The Sexiest Man Alive".
The magazine maintains editorial bureaus in New York City, Los Angeles and London.
5. Founder of People Magazine from a University of Minnesota website
6. People's Premiere, a March 1974 story from ''Time'' magazine
7. http://www.tufts.edu/communications/stories/022904PeopleEspanol.htm Grad Named Head of ‘People en Español’
8. http://www.medialifemagazine.com/artman/publish/article_6217.asp ''Medialifemagazine.com''
9. [2]
10. [3]