'Nouveau riche' (
French for "new rich"), or 'new money' refers to persons who acquire
wealth within their
generation.
It is generally used to emphasize that the persons were previously part of a lower economic or
social class, and that the acquisition of wealth has provided the ability to do or to have things that were previously out of their reach.
The term can also be used in a
derogatory fashion, for the purposes of social class distinction, to describe persons with newfound wealth and who are viewed as lacking the experience,
finesse, or
taste to use wealth in the same manner as
old money - persons from families who have been wealthy for multiple generations. The implication is that, despite their wealth, they are still of
lower- or
middle-class origin, and therefore culturally inferior. A
stereotypical example would be persons with new wealth who spend money conspicuously, aspire to the tastes of their betters, or fail to disguise lower class preference.
Fictional examples of ''nouveau riche''
★ The main characters of "
Entourage".
★ Montgomery Brewster from
George Barr McCutcheon's ''
Brewster's Millions''
★
Rodney Dangerfield's character Al Czervik in ''
Caddyshack''
★
Jay Gatsby from
F. Scott Fitzgerald's novel ''
The Great Gatsby''
★ Heathcliff in ''
Wuthering Heights''
★
Jackie Mason's Jack Hartounian in ''
Caddyshack II''.
★
Steve Martin's title role as ''
The Jerk''.
★ Baron Danglars in ''
The Count of Monte Christo''.
★ Arthur Birling in ''
An Inspector Calls''.
★ Kazuya Aoike in ''
Boys Over Flowers''.
★ Alan B'stard in ''
The New Statesman''
★ ''
The Beverly Hillbillies''
★ Eri Ninamori in ''
FLCL''
See also
★
New Russian
★ ''
Parvenu''
★
Social climber