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A newspaper's 'circulation' is the number of copies it distributes on an average day. It is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called 'paid circulation', since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.
The World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. [1]
The Japanese ''Yomiuri Shimbun'', ''Asahi Shimbun'', and ''Mainichi Shimbun'' are still the best-selling newspapers in the world. Germany's ''Bild'' became the only entry in the top ten from outside of Asia. ''Cankao Xiaoxi'' (參考消息) is the most popular paper in China. The highest selling from the United States is ''USA Today'', which is 13th in the world.
According to the Guinness Book of Records, the daily circulation of the Soviet newspaper ''Trud'' exceeded 21,500,000 in 1990, while the Soviet weekly ''Argumenty i fakty'' boasted the circulation of 33,500,000 in 1991.
===India===
The 2006 National Readership Survey findings show the largest read local language newspapers to be Dainik Jagran (with 21.2 million readers) and Rajasthan Patrika (with 21.0 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper (7.9 million), followed by (5.05 million), and Hindustan Times (3.85 million).
===Japan===
The 2004 circulation figures for the morning editions of Japan's five largest newspapers: Yomiuri Shimbun, 10,077,410; The Asahi Shimbun 8,284,513; Mainichi Shimbun, 3,957,410; Nihon Keizai Shimbun, 3,009,253; Sankei Shimbun, 2,086,391 [2]
===United Kingdom===
Best-selling papers as of July 2, 2006, according to the Audit Bureau of Circulations, [3] are ''News of the World'', 3,471,415; ''The Sun'', 3,148,700 and ''The Daily Mail'', 2,340,255.
===United States===
The heyday of the newspaper industry was the 1940s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio and television. A growing population helped the absolute circulation numbers continue to increase until the 1970s, where it remained stable until the 1990s, when absolute circulation numbers began declining.
Newspaper circulation numbers are reported to the Audit Bureau of Circulations. Best-selling papers as of September 30, 2006 in the U.S.A., according to the Audit Bureau of Circulations, [4] are ''USA Today'', 2,549,695; ''The Wall Street Journal'', 2,074,127 and ''The New York Times'', 1,623,697.
===Canada===
The most widely read paper in the country is the ''Toronto Star'', which, as of the six-month period ending on March 31, 2006, averaged 640,367 copies sold on Saturday, 435,650 Monday to Friday, and 439,982 on Sunday. [5] The second most widely read paper is Toronto-based national newspaper The Globe and Mail, which averaged 410,266 copies on Saturdays, and 320,835 Monday to Friday. The most widely read French-language newspaper is Le Journal de Montréal, which averaged 314,575 copies on Saturday, 266,835 Monday to Friday, and 261,375 on Sunday. It should be noted that unlike in the United States, newpapers in Canada published their biggest and mostly widely read editions on Saturdays, and that most papers don't publish on Sundays.
★ Magazine circulation
★ The State of the News Media 2004 form journalism.org
★ Audit Bureau of Circulations web site
★ Editor & Publisher Yearbook On-line with circulation statistics
★ Searchable database of Canadian newspaper circulation figures from the Canadian Newsapaper Association
In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.
| Contents |
| World newspapers with the largest circulation |
| Individual countries |
| See Also |
| External links |
World newspapers with the largest circulation
The World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. [1]
The Japanese ''Yomiuri Shimbun'', ''Asahi Shimbun'', and ''Mainichi Shimbun'' are still the best-selling newspapers in the world. Germany's ''Bild'' became the only entry in the top ten from outside of Asia. ''Cankao Xiaoxi'' (參考消息) is the most popular paper in China. The highest selling from the United States is ''USA Today'', which is 13th in the world.
According to the Guinness Book of Records, the daily circulation of the Soviet newspaper ''Trud'' exceeded 21,500,000 in 1990, while the Soviet weekly ''Argumenty i fakty'' boasted the circulation of 33,500,000 in 1991.
Individual countries
===India===
The 2006 National Readership Survey findings show the largest read local language newspapers to be Dainik Jagran (with 21.2 million readers) and Rajasthan Patrika (with 21.0 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper (7.9 million), followed by (5.05 million), and Hindustan Times (3.85 million).
===Japan===
The 2004 circulation figures for the morning editions of Japan's five largest newspapers: Yomiuri Shimbun, 10,077,410; The Asahi Shimbun 8,284,513; Mainichi Shimbun, 3,957,410; Nihon Keizai Shimbun, 3,009,253; Sankei Shimbun, 2,086,391 [2]
===United Kingdom===
Best-selling papers as of July 2, 2006, according to the Audit Bureau of Circulations, [3] are ''News of the World'', 3,471,415; ''The Sun'', 3,148,700 and ''The Daily Mail'', 2,340,255.
===United States===
The heyday of the newspaper industry was the 1940s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio and television. A growing population helped the absolute circulation numbers continue to increase until the 1970s, where it remained stable until the 1990s, when absolute circulation numbers began declining.
Newspaper circulation numbers are reported to the Audit Bureau of Circulations. Best-selling papers as of September 30, 2006 in the U.S.A., according to the Audit Bureau of Circulations, [4] are ''USA Today'', 2,549,695; ''The Wall Street Journal'', 2,074,127 and ''The New York Times'', 1,623,697.
===Canada===
The most widely read paper in the country is the ''Toronto Star'', which, as of the six-month period ending on March 31, 2006, averaged 640,367 copies sold on Saturday, 435,650 Monday to Friday, and 439,982 on Sunday. [5] The second most widely read paper is Toronto-based national newspaper The Globe and Mail, which averaged 410,266 copies on Saturdays, and 320,835 Monday to Friday. The most widely read French-language newspaper is Le Journal de Montréal, which averaged 314,575 copies on Saturday, 266,835 Monday to Friday, and 261,375 on Sunday. It should be noted that unlike in the United States, newpapers in Canada published their biggest and mostly widely read editions on Saturdays, and that most papers don't publish on Sundays.
See Also
★ Magazine circulation
External links
★ The State of the News Media 2004 form journalism.org
★ Audit Bureau of Circulations web site
★ Editor & Publisher Yearbook On-line with circulation statistics
★ Searchable database of Canadian newspaper circulation figures from the Canadian Newsapaper Association
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