'Mass mobilization' (also known as 'social mobilization' or 'popular mobilization') refers to
mobilization of
civilian population as part of
contentious politics. Mass mobilization can be used by
social movements, including
revolutionary movements, but also by the
state itself. Mass mobilization commonly manifests itself in the form of large public
gatherings such as
mass meetings,
parades or
demonstrations which usually serve as a form of
protest action.
Traditional mass mobilization occurs within local
communities to which individuals have long-standing commitments, such as peasant
villages or urban craft
guilds. News of
political change are common triggers for such mass moblization, which aim is to call attention to economic distressess of the community.
Peasant rebellions are an example of such an occurrence.
Informal mass mobilization occurs when individuals’ decisions to engage in protest actions are made through loosely connected networks based on personal friendship, shared workplace, or neighborhood. Increasingly modern technology, such as
mobile phones or the
Internet, is used to generate informal mass mobilization. This generally occurs in response to a crisis; neighborhoods or friends then mobilize themselves to take unconventional actions. Demonstrations such as the
Monday demonstrations in GDR or those during
Iranian revolution are examples.
The extent to which mass mobilization is organized versus spontaneous, and the extent to which it relies on reason versus emotions are still debated by scholars.
See also
★
Resource mobilization
★
Radicalization
References
★
Jack Goldstone, "Towards a Fourth Generation of Revolutionary Theory", ''
Annual Review of Political Science'' 4, 2001:139-87
External links
★
Weapons of Mass Mobilization, ''
Wired'', Issue 12.09 - September 2004 -
blogs as modern tools for mass mobilization
Further reading
★
Peter Kenez, ''The Birth of the Propaganda State: Soviet Methods of Mass Mobilization, 1917-1929'', Cambridge University Press, 1985, ISBN 978-0-521-31398-8