:''This article is about the London radio station. For other things named LBC, see
LBC (disambiguation).
'LBC Radio' (originally the 'London Broadcasting Company') operates two London-based radio stations, with news and talk formats. LBC was
Britain's first legal commercial
Independent Local Radio station, providing a service of news and information to
London. It began broadcasting on
8 October 1973, a week ahead of
Capital Radio. The launch of LBC also saw the beginning of
IRN's broadcasting, as LBC provided the service to independent local radio stations nationwide.
Nowadays the initials LBC don't stand for anything and are simply used as a
brand. In April 2007 a new marketing slogan for
LBC 97.3: "London's Biggest Conversation"- a play on the initials.
[1] was introduced. It is currently owned by
Global Radio.
Current services
★
LBC 97.3 - talk format
★
LBC News 1152 - rolling news format; due to become
Sky News Radio in 2008
Both are also transmitted on
DAB and via a live stream on the LBC website.
Launch
The launch in 1973 attracted considerable attention and a sizeable audience, particularly for the pairing of the celebrated journalist
Paul Callan and the writer (later national newspaper editor and TV personality)
Janet Street-Porter who contrived to create a new form of radio, albeit unintentionally. The pair were pitched as co-presenters of the morning drive-time show.
[2] The intention was to contrast the urbane Callan with the less couth Street-Porter, whose accents were respectively known to studio engineers as "cut-glass" and "cut-froat".
In the event friction between the ill-assorted pair led to an entertaining stream of
one-upmanship that became required listening for many Londoners, the sharper put-downs being blamed for several collisions by motorists incapacitated with laughter. The programme was the first in the UK to combine interviews with celebrities and heavyweight political figures on the same show, blurring the line between classic
British comedy and analysis of international affairs.
The original station spawned a number of stars who went on to become household names in the U.K. media. They include Jon Snow, Julian Manyon, Peter Allen, Rosie Boycott amongst others. Entertainment personalities included Jeremy Beadle who developed a late night phone-in programme and Mr Nasty - who argued over the telephone with children and went on to star in a Granada Television series.
Expansion
Following Chrysalis' full acquisition of the Digital News Network (which it partly owned alongside other major commercial radio companies) on Friday
28 July 2006, the decision was taken to shut down the station at 5pm that night, and it was announced that the service would be replaced by LBC.
From September 2006 LBC broadcasts in the North West, West Midlands, Yorkshire, North East, South Wales & The West on the
DAB platform. Each region has tailored news & information.
[3]
In a further show of the company's ambition to extend the brand, Chrysalis Radio made a bid, devised by current Managing Director David Lloyd for the new radio licence in Greater Manchester. The proposed station was GMBC and is based on the LBC format. Lloyd's bid failed with
Ofcom awarding the licence to a
GMG venture called
Rock Talk. In 2003, Chrysalis put together a similar bid for a West Midlands licence, with a proposed station called WBC. This bid, however, was also unsuccessful, losing out to
Kerrang 105.2 operated by
emap.
Company history
The station has had a turbulent commercial history and almost disappeared completely in the mid-1990s when the original LBC company, then owned by
Shirley Porter's Chelverton Investments, failed to have its two licences (
LBC Newstalk and
London Talkback Radio) renewed. After it lost its licence, they bid for a national AM licence but lost; a consortium, led by Associated Newspapers, was formed with former LBC controller Charlie Cox called Newstalk UK, but this was awarded to Talk Radio UK (now called
talkSPORT). Shortly after, incoming radio station London News Radio bought it to make a smooth transition.
The LBC name was not used on-air at all between October 1994 and July 1996.
LBC was owned between 1994 and 1996 by
Reuters who, for most of that time, operated the station as London News 97.3, a rolling news and travel information service on the
FM band, and the phone-in driven service London News Talk 1152 on the
MW band.
Between 1996 and 2002, LBC was part of London News Radio Limited, a company owned jointly by
ITN,
Daily Mail and General Trust, Reuters and the
GWR Group. This new consortium revived the LBC name on 1152AM on
1 July 1996. At the end of 1996 the FM service was relaunched as News Direct 97.3FM.
Chrysalis trumpeted their purchase with the promise that they lift the listenership to at least one million from around 700,000 (LBC enjoyed an audience of more than two million in the early 1980s) but an array of presenters including
Boy George,
Henry Kelly,
Caroline Feraday,
Dr. Pam Spurr,
Sandi Toksvig, (all no longer with the company) an array of on-air gimmicks and two managing directors has seen the audience remain largely static. LBC's 97.3FM's increase in audience has been at the expense of its AM service.
In 2005, the station's Managing Director
Mark Flanagan left Chrysalis to set up a political consultancy company and was replaced by David Lloyd. Some claimed he held no previous experience in the talk and chat radio genre which overlooked the almost two years he spent with the
Century FM brand in its Border TV ownership days where the station was a 50/50 music/talk service. David introduced a number of programme changes to mixed reactions - these included a 'Drive Time' slot presented by
Iain Lee (since replaced by
Paul Ross), a daily 'Big Quiz' which promises (but has yet to deliver) huge cash prizes (and has since been cut down to one show a week) and a number of weekend repeats. He also introduced a 'podcasting' service, now called LBC Plus and a number of premium rate promotional opportunities to boost falling advertising revenues experienced by the radio sector.
In February 2007, Chrysalis confirmed media speculation that they were 'reviewing' the entire radio operation at its investors request. Further media speculation from ''
The Guardian'' suggested that the group had little option, due to shareholder pressure, to sell its radio arm, including LBC, raising up to £200,000,000 for new acquisitions while ''
The Daily Telegraph'' suggested that it could be the subject of a 'management' buyout.
In March 2007, Chrysalis announced that they will launch
Sky News Radio next year, in collaboration with
BSkyB, and LBC's AM station, will become 'Sky News Radio for London'
[4] This is subject to
4 Digital Group winning the bid for the second national DAB multiplex. However, the other bidder
National Grid Wireless has also proposed a rolling news service.
Current Presenters
Weekdays:
Steve Allen,
Nick Ferrari,
James O'Brien,
Jim Davis,
Alison Bell,
Paul Ross,
Iain Lee,
Clive Bull,
Bill Buckley
Weekends:
Paul Ross Jenny Eclair,
Gary King,
Jo Parkerson,
Chris Hawkins,
Nick Abbot,
Anthony Davis,
Steve Allen,
Carol McGiffin,
James Max,
Iain Lee.
Chrysalis Radio Sold
On the
25th June 2007 it was announced that
LBC along with its sister stations
The Arrow,
Heart and
Galaxy network were to be sold for £170 million to
Global Radio by
Chrysalis Radio.
[5]
References
1. LBC News to become Sky News Radio
2. Media UK's LBC page
3. London's LBC Radio to expand via DAB
4. release - BSkyB and Chrysalis to launch 'Sky News Radio'
5. Chrysalis sells three radio stations
Further reading
★ Oatts, Joanne,
"LBC becomes 'London's Biggest Conversation',
Digital Spy, Tuesday, April 3, 2007.
External links
★
LBC Official Site