KMART AUSTRALIA

'''Kmart Australia Limited''' is a discount department store chain, that operates in Australia and New Zealand (trading as Kmart New Zealand). Coles Group operates Kmart Australia Ltd under license from Hoffman Estates, Illinois-based Sears Holdings Corporation.
There are 187 Kmart stores across Australia and New Zealand.

Contents

History

Recent events

Goods Sold

Kmart Derivations

Kmart Tyre and Auto Service

Girl Xpress

Clearance Centre

Kmart Garden Super Centre

Super Kmart

Other information

References

See also

External links

History

Kmart Australia Limited was born out of a joint venture between G.J Coles & Coy (Coles) and Kmart Corporation in the US.
In 1978 Coles acquired full control of the operation and in 1994 bought back all shares Kmart Corporation held in Coles.
A long-term licensing agreement allows Coles Group to use the Kmart name. Kmart New Zealand shares merchandise and branding with Kmart Australia, and is owned by Coles Group Holdings New Zealand.
When its first store opened in Burwood East, Victoria in April 1969, Kmart Australia was 51 percent owned by the US Kmart Corporation. The Burwood store opened to intense interest, with an estimated 40,000 people passing through the checkouts on the first day. ^[1]

Recent events

In 2006, Coles Group announced its plans for Kmart, along with BI-LO and the Coles Group liquor brands, to be merged into the Coles brand. ^[2] The merger would have seen a variety of Coles stores with different purposes, including food, merchandise, petrol and liquor. The plan was for the first re-branded store to open in 2007, with 40 stores, mostly former 'Super K' stores divided last decade into separate Coles and Kmart stores, reformed into Coles Superstores. However, in March 2007, Coles Group announced that the plans for these super centres were being deferred, pending the sale of all or part of Coles Group.^[3] In August 2007, Wesfarmers CEO Richard Goyder said super centres would almost certainly not be part of the Wesfarmers approach after taking over Coles Group. ^[4]
Kmart's performance in recent years has been mixed. In May 2007, it reported a sales drop of 3.0% for the most recent quarter, and an overall drop in sales for the current year.^[5]
Announcing its plans in August 2007 for Coles Group following their expected takeover, Wesfarmers said it would consider selling all or part of Kmart, or converting some stores to the Target brand.^[6]

Goods Sold

Kmart stores sell typical discount department store merchandise including home entertainment goods, photographic equipment and developing, camping and fishing goods, sporting goods, toys, kitchenware, small appliances, storage & home organisation, Manchester, confectionery, stationery, books, cards & party goods, furniture, garden supplies, automotive equipment, lighting, hardware, luggage, cosmetics, clothing and footwear.

Kmart Derivations

Kmart Tyre and Auto Service

Specialises in automotive accessories, car servicing, tyres and checkups. Historically, these stores are usually (but not always) attached to a Kmart store. In early 2006 a number of vehicle servicing facilities at Shell service stations became Kmart Tyre and Auto Service outlets.

Girl Xpress

Specialises in clothing for young urban women. A concept standalone store selling Girl Xpress apparel opened in Victoria in 2006 outside the flagship Burwood East store.

Clearance Centre

Kmart opened its first Clearance Centre on November 30, 2006, situated in Ringwood, Victoria. The Clearance Centre operates the same way as normal Kmart Stores, however all merchandise sells for much less. This format is similar to Megamart, a chain Kmart's corporate parent Coles Group operated during the early 2000's.

Kmart Garden Super Centre

Specialised in garden, plants and garden furniture. Most of these stores were standalone, "big box" stores in a warehouse format that sell Kmart manufactured or branded outdoor living items. Many lines were not available at standard Kmart stores. The Kmart Garden Super Centre in Campbellfield is the only store that was attached to an existing Kmart store.
Kmart Garden Super Centres have been a major sponsor of the Melbourne International Flower & Garden Show.
From circa 1999 to mid-2006 there were four Garden Super Centres in Victoria (Chadstone, Fountain Gate and Campbellfield and Watergardens), one in Queensland (Windsor) and one in NSW at Casula (The Crossroads). All stores except for the Campbellfield store have now closed and divested to Flower Power.
The future of the remaining Campbellfield store remains uncertain.

Super Kmart

Super Kmart was a hypermarket chain existing during the mid to late eighties. It sold all the same lines as a regular Kmart store, plus those sold by Coles Supermarkets. This format is very similar to those of the contemporary Pick 'n Pay Hypermarkets.

Other information

★ Kmart is a participant in 'FlyBuys', Australia's largest customer loyalty program.

★ A Kmart 'store card' existed between 2000 and 2003, before being replaced by the Coles Myer card.

★ In-store 'radio' is broadcast by satellite into most Kmart stores and includes music, news updates and promotional-sales segments.

★ An enterprise bargaining agreement negotiated by the Shop, Distributive and Allied Employees Association covers non-management employees.

References

1. Kmart
2. Strategy Update: Driving Value for our Shareholders
3. Coles defers supercentre strategy as sell-off looms
4.
5. Coles Group 2007 third quarter sales
6. Wesfarmers plans Coles investment, restructuring

See also

★ Coles Group

★ Kmart

★ Sears Holdings Corporation

External links

★ Kmart Australia Official Website

★ Kmart New Zealand Official Website

★ Coles Group

★ FlyBuys Australia