HUGGIES

'Huggies' is a brand name disposable diaper (nappy) marketed by the Kimberly-Clark Corporation. K-C sells several forms of diapers, though the Huggies brand name is used for its traditional baby diaper. It also sells "Pull-Ups" training pants and "Goodnites" Nighttime protection for older kids, as well as a line of disposable swimtrunks known as "Little Swimmers." The main rival for Huggies in North America is Pampers.
Huggies has two lines of diapers. One is Snug & Dry and the others are Gentle Care and Natural Fit.
Each line has these sizes:

★ 'Newborn up to 10 lb' - These are for small newborn infants. May be too small for some infants.

★ 'Size 1 - 8-14 lb' - For larger newborns and infants up to about 3 months old.

★ 'Size 2 - 12-18 lb' - For infants from about 2 months to 6 months.

★ 'Size 3 - 16-28 lb' - For the transition of infancy to toddlerhood - for babies from about 5 months to 2 years.

★ 'Size 4 - 22-37 lb' - for toddlers from about 1 year to just about 3 years of age.

★ 'Size 5 - 28+ lb' - for toddlers to preschoolers from about 2 and a half years to 4 years old. Ideal for preschoolers who still wet heavily at night. About the size of size 4 underwear.

★ 'Size 6 - 35+ lb' - for toddlers as well as preschoolers and elementary school kids. For children from 3 and a half to 6. For children who toilet train later than usual as well as those who may be trained during the day but need nighttime protection for bedwetting and wet too heavily for Pull Ups products. About the size of Size 6 underwear.
Kimberly-Clark also makes Huggies Preemie diapers for premature infants. They are smaller than Newborn diapers and do not use superabsorbents.

Contents

Notable Timeline Events

Print Ads

Huggies Diapers (North America)

Huggies Nappies (UK)

Licensing

North America

Online References

Notable Timeline Events

1968: Huggies were first test marketed.
1978: Huggies were first introduced, replacing Kimbies.
1989: Huggies Pull-Ups were first introduced. By the end of this year, all Huggies diapers are gender-specific.
1992: Huggies Ultratrim was first introduced, and are radically thinner than before.
1993: Huggies Supreme was first introduced, and were made to feel like cloth.
1994: GoodNites were introduced.
1995: Huggies Ultratrim begins using a cloth-like outer cover.
1996: Huggies Overnites were introduced.
1998: The Size 6 is introduced. Little Swimmers are also introduced.
2000: By this year, diapers are no longer made thick.
2004: Lack of superabsorbent causes a slowdown in production.
2006: Huggies introduces Gentle Care and Natural Fit.

Print Ads

★ Huggies print ads have been seen in magazines. (Examples)

Huggies Diapers (North America)

★ Huggies Gentle Care

★ Huggies Natural Fit

★ Huggies Snug & Dry

★ Huggies Overnites

★ Huggies Pull-Ups (Potty Training Pants)

★ Huggies Little Swimmers (Swim Pants)

★ Huggies GoodNites (Bedwetting Pants - For older children who still have problems during the night)

Huggies Nappies (UK)

★ Huggies Preemies (for premature babies)

★ Huggies Newborn

★ Huggies Natural Fit

★ Huggies Super-Dry

★ Huggies Little Walkers (nappy pants - pull on like pants but have the absorption power of nappies)

★ Huggies Pull-Ups (Potty Training Pants)

★ Huggies Little Swimmers (Swim Pants)

★ Huggies DryNites (bedwetting pants - for older children including teenagers who still have problems during the night)

Licensing

North America

Many products, such as diapers and wipes, feature characters from the The Walt Disney Company

★ Mickey Mouse on Snug & Dry and Overnites, and Winnie the Pooh on the Gentle Care, Natural Fit and Little Swimmers and Finding Nemo on Little Swimmers

★ The Pull-Ups training pants feature Cars (excluding Night Time which feature Buzz Lightyear) for boys and Disney Princesses for girls

Online References

★ Diaper History

★ Frequently Asked Questions About Disposable Diapers