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"'Here It Goes Again'" is a power pop song by OK Go, and is the third released single (the fifth including radio-only singles) from the album ''Oh No''. It also appears on the compilation album ''Now 23''. It remains the band's only single to reach the Billboard Hot 100, where it entered the Top 40 at #38.
Its sole b-side, "The Lovecats", a cover of The Cure's hit single was previously released on the band's ''Do What You Want EP'' and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Contents

Music video

UK Surf Mix

Track listings

UK CD Single (2006)

UK One-sided 7" Single (2006)

Trivia

References

Music video

The music video of the song - which was arguably responsible for the song's US Top 40 success - is an elaborate performance of the band dancing on treadmills. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen takes to complete the video ^[1]. As in the band's video for A Million Ways, Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash. The video debuted on YouTube on July 31, 2006 and, as of July 1, 2007, has been viewed over 21 million times making it the sixth most viewed video on the website of all time ^[2]. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.
The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.
Watch the video on YouTube

UK Surf Mix

During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their basement"^[3]. This version, dubbed "UK Surf" or the "UK Surf Mix" was released on iTunes in the UK the same day as the single. After being featured in the January 2007 ''Grey's Anatomy'' episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.

Track listings

UK CD Single (2006)

# "Here It Goes Again"
# "The Lovecats"

UK One-sided 7" Single (2006)

# "Here It Goes Again"

Trivia

★ The song has been featured on a number of television shows.
Occasionally, the song is used during ''Monday Night Football''
before commercials. The song was also featured on the ''The Colbert
Report'' and the ''Scrubs'' Season 6 opening
sequence. In a 2007 episode of ''Gran Hermano'', the
Argentinian version of ''Big
Brother'', the contestants had to mimic the performance on
treadmills.

★ The song was featured in a Nike+iPod commercial (complete with a
man running on a treadmill-like course) and was referenced in a
Cingular Wireless commercial with people dancing on supermarket
checkout conveyor belts instead of treadmills. It was recently used
in a TV advertisement for he show Big Bang Theory. Recently, it was
featured in some commercials for ''Shrek the Third''.

★ This song is featured in the games SSX On Tour and NHL 2007.

★ This song references the Pixies' album ''Surfer Rosa''.

★ This song is featured in a commercial for Disney.com.

★ This song is going to be on the soundtrack for the game ''Rock Band''

★ This song was featured in the pre-E307 microsoft press conference

★ This song's Music video is in an iPod Nano Ad.

References

1. http://www.cbsnews.com/stories/2006/10/26/earlyshow/leisure/music/main2126525.shtml
2. http://www.youtube.com/browse?s=mp&t=a&c=0&l=
3. http://www.okgo.net/news.aspx?StartingDate=1-1-1900