'Herbert Bayard Swope' (
January 5 1882 -
June 20 1958) was a
U.S. editor and journalist. Born in
St. Louis, Missouri, he was the younger brother of businessman
Gerard Swope. He was the first recipient of the
Pulitzer Prize for Reporting in 1917. He is known for his quote, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." He is also the person credited with coining the phrase "
Cold War".
External links
★
Legacy® interview and short biography of Herbert Bayard Swope Jr. . Available in HD format.
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