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is a handheld game console developed and manufactured by Nintendo. The system is the third major redesign of the Game Boy Advance, and is marketed towards the "image conscious" consumer,^[1] with emphasis placed on its small size and sleek design. According to Nintendo of America executive Perrin Kaplan, its codename during development was 'Oxygen'. The unit also has a model name of "OXY-001" on the back.

Contents

Introduction

Design and specifications

Software

Packaging

Release and sales

Reception

Praise

Criticism

References

External links

Introduction

The Game Boy Micro was officially unveiled by Nintendo of America's (then) vice president of sales and marketing, Reggie Fils-Aime, at the company's E3 press conference on May 17, 2005. The system was released in Japan on September 13, 2005 and in North America on September 19, 2005. It was released in Europe on November 4, 2005 and Australia on November 3, 2005. It has also been released in China as "iQue Game Boy Micro" on October 1, 2005. It has also been released in South Korea on November 9, 2005.
The system retails for US$99.99 ^[2], compared to US$79 for the Game Boy Advance SP. The system was originally available in black and silver, and a red 20th Anniversary Edition was later released. During the 2006 "Black Friday" sales, the 20th Anniversary Edition was sold for US$39.99. In Canada, the Game Boy Micro retails for approximately CDN$119 but has sold for as low as CDN$29.99 beginning in July 2006. In Japan, the handheld runs for about only ¥8000. The system sells for €95/£69 in Europe, although as of September 2006 most major high street retailers in the UK are selling the system for £39.99. In Australia, although its retail price is listed as AUD$99.95, it has been selling for as little as AUD$49.95. And in China, it sells for RMB¥880, RMB¥212 more than the iQue GBA SP. In South Korea, it is ₩50000, which is about $45(U.S.)
In mid 2006 the Game Boy Micro cost 49,99€ in Belgium.
As of May 2007, the Game Boy Micro is $49.99 in North America.

Design and specifications

The Game Boy Micro retains most of the functionality of the Game Boy Advance SP, but with an updated form factor. It is smaller than previous Game Boy systems. Compared to the iPod mini it is slightly bigger and about two thirds the weight. Additionally, it features a backlit screen with the ability to adjust the brightness so as to adapt to lighting.
The Game Boy Micro features a removable face plate that allows consumers to purchase alternative designs.

★ 'Dimensions:' 50 x 101 x 17.2 millimetres (2 x 4 x 0.7 in). It is almost the size of an average credit card.

★ 'Weight:' 80 g (2.8 ounces) About the weight of 80 paper clips

★ 'Processor:' 32-bit 16.8-MHz ARM processor (ARM7TDMI).

★ 'Colors:' Various

★ 'Screen:' 51 mm / 2 inches (compared to 74 mm / 2.9 in. for the GBA), backlight with adjustable brightness. According to the Game Boy Micro's press release, the "best Game Boy screen ever".

★ 'Buttons:' The Game Boy Micro has lines on the d-pad. Possibly to match with that of the DS Lite and Wii.

★ 'Battery:' built-in rechargeable lithium-ion battery( Up to 5 hours of battery life with the brightness turned up and the sound on max or 8 hours with both features on regular)

★ 'Headphones:' supports standard headphones without additional accessories.
The Game Boy Micro has a two-way switch on its right side for adjusting volume up or down. By holding down the L shoulder button, the switch can also be used to adjust the backlight between five levels of brightness.
In keeping with the system's target market (the "iPod generation"), Nintendo has redesigned their Play-Yan music/video adaptor to better fit the Game Boy Micro. This device can play MP3 and digital video files from SD cards.

Software

The Game Boy Micro is compatible with all Game Boy Advance cartridges, including Game Boy Advance Video cartridges. Unlike the Game Boy Advance and Game Boy Advance SP, however, the Game Boy Micro does not support games made for the original Game Boy or Game Boy Color. The e-Reader card series is also officially incompatible because although the accessory can fit, the design of the e-Reader makes the "Select" and "Start" buttons difficult to access during gameplay. Its size and shape in relation to the system also make it awkward to hold. This can be avoided by removing the E-Reader from the cartridge slot after the game has loaded.
As with the Game Boy Advance and Game Boy Advance SP systems, there are no regional lockouts on software, so North American games can be played on Japanese or European hardware and vice versa.

Packaging

In Japan, the handheld has been released in four colors and styles each. The four colors are black, blue, purple, and silver. The Game Boy Micro also has four limited edition styles: one based on the original Famicom video game console's controller: a blue bodied model with a faceplate based on Final Fantasy IV, a red bodied and red faced edition for the release of the game Mother 3^[3] and a red bodied model with a black faceplate containing the silhouette of the iconic Pikachu from the Pokémon franchise.
In the United States and Canada, the Game Boy Micro is available in two regular colors, each sold with three interchangeable faceplates included: silver with black, "Ammonite" and "Ladybug" faceplates, and black with silver, "Flame" and "Camouflage" faceplates. ^[4] A new "20th Anniversary" edition was released on December 5, which resembles the Famicom style Game Boy Micro.
In Europe the handheld is available in four different colors, with one matching faceplate: silver, green, blue and pink. In Australia the colors are silver, black, blue, red and pink. ^[5]
There are reportedly no plans to sell additional faceplates in the US retail locations(as indicated in the letter page in issue 200 of Nintendo Power) or the UK ^[6]. Nintendo of Europe cannot supply replacement faceplates of any kind, and the feature is omitted from the product's marketing, packaging, and manual in Europe. However, some third parties are manufacturing such faceplates for sale in the US and Europe, and some importers stock faceplates acquired from Japan. Nintendo of America sells some of the faceplates individually online ^[7].

Release and sales

Life-to-date Number of units sold

Date	Japan	Americas	Other	Total
2005-09-30[8]	0.41 million	0.29 million	0	0.70 million
2005-12-31[9]	0.57 million	0.47 million	0.78 million	1.82 million
2006-03-31[10]	0.58 million	0.47 million	0.79 million	1.83 million
2006-06-30[11]	0.59 million	0.47 million	0.80 million	1.87 million
2006-09-30[12]	0.59 million	0.47 million	0.80 million	1.87 million
2006-12-31[13]	0.60 million	0.96 million	0.85 million	2.40 million
2007-03-31[14]	0.61 million	0.95 million	0.87 million	2.42 million

★ The Game Boy Micro sold over 170,000 units during its first days in China.^[15]

★ The North American release drew some criticism; with a formal release of September 19 2005, many stores simply ignored it, some delaying it until September 26 2005 or as late as September 30 2005.

★ According to Nintendo's earnings release, 2.42 million Game Boy Micro units had been sold worldwide as of March 31 2007, including 610,000 units in Japan, 950,000 units in the Americas, and 870,000 in other territories such as Europe and Australia.¹⁴

★ On July 30, 2007, GamePro.com ranked the Game Boy Micro (listed as "GBA Micro") as #8 in its list of "The 10 Worst-Selling Handhelds of All Time".^[16]

Reception

Praise

The Game Boy Micro's backlit screen, which is superior to the original Game Boy Advance SP's (a later remodel added a similar high quality screen to SP systems), has been praised for its visibility.¹⁷ Due to a finer dot pitch, the screen is more evenly lit, and the brightness is adjustable. The smaller dot pitch has also improved the apparent sharpness of the display.
The removable faceplates have also been praised because they, "...allow for personalization and protect the high-resolution backlit screen."^[17]

Criticism

The Game Boy Micro relies heavily on proprietary (non-standard) ports because of its small size. For example, the game link port on the Game Boy Micro differs from either of those that belong to the Game Boy Advance SP, and it is not compatible with the Game Boy Advance SP's functions without special cables. While the headphone jack port has been restored, gamers must buy two link cables (Game Boy Micro to Game Boy Micro and Game Boy Micro to Game Boy Advance) to restore full multiplayer functionality. The Nintendo.com store lists the two cables at US$9.95 and US$7.95 respectively. Also, the GameCube-Game Boy Advance cable does not work with the Game Boy Micro. However, a hack has been found to restore this functionality.^[18]
Additionally, the shrunken power port means that the power adapter is not interchangeable with that of the other versions of the Game Boy Advance family or Nintendo DS. Consumer conversion to proprietary accessories is an idea that is no different from any other Game Boy release, as buyers generally had to upgrade their accessories along with the new unit for the releases of Game Boy Pocket, Game Boy Color, and Game Boy Advance.
Nintendo itself has admitted that Game Boy Micro sales did not meet its expectations, commenting it "failed to explain to consumers its unique value."^[19]

References

1. Nintendo's Game Boy Micro Projects Dynamic New Image''". Nintendo.com. May 17, 2005.
2. "Game Boy Micro US Packaging". IGN. September 12, 2005. Retrieved February 2, 2007
3. Mother 3 GB micro. Eurogamer. February 21, 2006. Retrieved April 20, 2006
4. "Stylish New Game Boy micro Ships Sept. 19". Nintendo.com. August 17, 2005.
5. "Game Boy Micro launch date and price!". Nintendo Europe. August 17, 2005.
6. "McBacon". "No Micro Faceplates for Europe". January 4, 2006.
7. Faceplates on Nintendo US Online Store. Retrieved April 11, 2007.
8. Consolidated financial highlights
9. Consolidated financial highlights
10. Consolidated financial highlights
11. Consolidated financial highlights
12. Consolidated financial highlights
13. Consolidated Financial Highlights
14. Consolidated Financial Highlights
15. "Japanese Sales Charts, Week Ending September 18". Gamasutra. September 23 2005.
16. http://www.gamepro.com//gamepro/domestic/games/features/125748.shtml
17. "Game Boy Micro Review". PCmag.com.
18. "Troz1820." "Gamecube to Game Boy Micro cable instructions". Cheapassgamer.com. December 30, 2005.
19. http://www.nintendo.co.jp/kessan/060607qa_e/03.html

External links

★ Official North American website

★ Official Australia website

★ Nintendo's Game Boy Micro FAQ