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'''Fuse''' was a chocolate bar produced by Cadbury Schweppes in the UK. The product was unusual for being a solid bar of chocolate containing suspended within it nuts, raisins, crisp cereal and fudge pieces^[1] rather than having these ingredients simply coated with chocolate.
The bar tested very well in research, with 82% rating it as excellent or very good and 83% proposing to purchase it regularly.¹
''Fuse'' was the subject of a large marketing campaign leading to a national rollout of the product on ''"FuseDay"'' - Tuesday 24 September 1996.^[2]
The unusually large marketing campaign was the subject of a documentary.^[3]
Forty million ''Fuse'' bars were sold in the first week of release.² The brand was discontinued in 2006.

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References

References

1. Cadbury.co.uk case study - product development, undated, accessed 9 July 2007
2. Cadbury.co.uk case study - launch strategy, undated, accessed 9 July 2007
3. TVChoice.co.uk, undated, accessed 9 July 2007