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'Executive car' is a British term used generally to describe an automobile larger than a large family car, but which is not a high-end or ultra luxury car, a multi-purpose vehicle or a sport utility vehicle. In official use, the term is adopted by EuroNCAP, a European organization founded to test car safety.
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The term was coined in the 1960s to describe cars targeted at successful professionals and middle to senior managers, often as a company car but retaining enough performance and comfort to be desirable in their own right. Ford identified some of the higher-spec Cortina models as Executives, the 1600E Mk2 becoming something of a cult car in later years for its blend of performance and comparative luxury. The definitive Ford executive car of the 1970s and 80s was the Granada. Larger Triumphs such as the 2000 and 2500 firmly fitted into this category, as did some of the larger Vauxhall models from the VX4/90 and Ventora through to the Carlton. The definitive British executive cars of the 1960s and 1970s though remain the Rover P6 range, superseded by the modern SD1, and the Jaguar XJ6. At the bottom end of the market, executive cars could be luxury versions of family saloons; at the higher end they were often larger models by mainstream manufacturers or the entry-level models by companies specialising in larger luxury vehicles. The executive car was seen as aspirational, hence the emphasis on standing out from the crowd - but also a business tool enabling its users to exploit Britain's evolving motorway network. Early executive cars typically offered engines of between 2.0 and 3.5 litres in size, compared with 1.6 to 2.4 litres of a large family car; these days the average family saloon is more likely to be a two-litre car with executive cars generally starting at around 2.5 litres, although in some markets such as Italy and France where tax structures make large engines prohibitively expensive to own and run there are many 2.0-litre executive vehicles.
In general, executive cars are 4-door saloons. Some manufacturers seek to differentiate their offerings by offering fitting them with spacious station wagon/estate variants, or with 5-door liftback bodies - in particular Rover, Saab, and Renault have been known to prefer such body styles, with Ford also offering such models through the 1990s. Until the 1990s, some models were also available as 2-door coupés, though such models are often also categorized as sports cars. Some executive-car-based coupés are also marketed under different nameplates, so that the link is not obvious.
While executive cars were quite popular in Europe in the beginning of the 1970s, with most major manufacturers and brands having an entry in this category, the fuel crises hampered their sales. Some models did not achieve sales volume that would justify their development costs and have been cancelled without replacements. Gradually, the executive cars became more premium vehicles, with basic versions with less equipment and smaller engines disappearing from the market. Another problem was steep depreciation, especially concerning cars with less favorable image.
On the other hand, large family cars grew in size, being offered with larger engines (including V6 units, considered premium in Europe) and higher equipment levels, taking over the role of less premium executive cars due to still lower prices. In particular, the executive cars from mainstream manufacturers, such as Opel Omega and Ford Scorpio fell victim to this trend, with the remaining models being positioned mostly as premium cars and coming from brands specializing in larger/more expensive vehicles.
Notable exceptions are French manufacturers, Citroën, Peugeot and Renault, who continue to offer executive cars despite having a lineup of vehicles starting with economy city cars and not being considered premium brands. On the other hand, a growing number of Asian manufacturers started offering executive cars, though some of them backed off facing rather slow sales.
The German equivalent is "upper-middle class (car)" ('') within the classification maintained by . Another designation for the class is "'E-Klasse'" (E-Class) within the classification assigning a following letter of the Latin alphabet to every class of cars arranged in size, starting with the letter "A" for city cars. Those designations are also often used in several other European countries, especially by automotive media with ties to German publications. German standards generally define such vehicles between 4.8 and 5.0 metres in length and have list prices of between EUR 25-60,000.
In France, these vehcles are known as '"Grande routière,"' a class of comfortable long distance cars that first emerged on the French market in the 1930's. The Citroën DS is a prominent example.
In the United States and Canada, these vehicles occupy the 1 million vehicle/year Mid-luxury segment. German exports are competitive in this sector and use 'entry-level-luxury' and 'mid-luxury' as the base of their ranges, As has happened in the UK, the market does not reward economy brand cars that branch up into this segment. Brand perception of value is the key selling proposition, so American and Japanese manufacturers have established separate luxury brands like Cadillac, Infiniti, Lexus, and Acura to compete successfully in this segment.
segments that generally correspond with it are 'P' (Premium) and 'L' (Luxury), though it has to be noted that these classifications are often applied quite liberally by rental companies.
The Australian term for cars this size is simply 'large car' size.
A saloon car larger and/or more expensive than an ''executive car'' would be classified as a luxury car in Europe. In Germany, those cars are referred to as ("upper class"), or "F-Klasse". Non-luxury full-size cars (like the Chrysler 300 and Honda Legend) have always been rare in Europe, so there is no term for that segment.
Within the large family car class, premium cars such as Audi A4, BMW 3 Series, Mercedes-Benz C-Class, Saab 9-3, and Volvo S60 are sometimes referred to as compact executive cars in the United Kingdom [1][2], reflecting their status and relative size compared to mainstream large family cars and regular executive cars. In North America, such models can be labelled ''entry-level luxury cars'', ''compact'' or sometimes ''mid-size'' ''luxury cars'', or alternatively ''near-luxury cars'', though this classification depends more on price than on size.
1. Best compact executive - What Car?
2. New Compact Executive
★ List of recent mainstream executive cars
★ List of recent premium executive cars
★ Large family car
★ Luxury vehicles
★ A list of executive cars tested by EuroNCAP
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| Contents |
| History |
| Overview |
| Body styles |
| Market situation |
| Other corresponding classes |
| Cars bigger than executive in Europe |
| Compact executive cars |
| References |
| See also |
| External link |
History
The term was coined in the 1960s to describe cars targeted at successful professionals and middle to senior managers, often as a company car but retaining enough performance and comfort to be desirable in their own right. Ford identified some of the higher-spec Cortina models as Executives, the 1600E Mk2 becoming something of a cult car in later years for its blend of performance and comparative luxury. The definitive Ford executive car of the 1970s and 80s was the Granada. Larger Triumphs such as the 2000 and 2500 firmly fitted into this category, as did some of the larger Vauxhall models from the VX4/90 and Ventora through to the Carlton. The definitive British executive cars of the 1960s and 1970s though remain the Rover P6 range, superseded by the modern SD1, and the Jaguar XJ6. At the bottom end of the market, executive cars could be luxury versions of family saloons; at the higher end they were often larger models by mainstream manufacturers or the entry-level models by companies specialising in larger luxury vehicles. The executive car was seen as aspirational, hence the emphasis on standing out from the crowd - but also a business tool enabling its users to exploit Britain's evolving motorway network. Early executive cars typically offered engines of between 2.0 and 3.5 litres in size, compared with 1.6 to 2.4 litres of a large family car; these days the average family saloon is more likely to be a two-litre car with executive cars generally starting at around 2.5 litres, although in some markets such as Italy and France where tax structures make large engines prohibitively expensive to own and run there are many 2.0-litre executive vehicles.
Overview
Volvo S80 - a modern executive car
Body styles
In general, executive cars are 4-door saloons. Some manufacturers seek to differentiate their offerings by offering fitting them with spacious station wagon/estate variants, or with 5-door liftback bodies - in particular Rover, Saab, and Renault have been known to prefer such body styles, with Ford also offering such models through the 1990s. Until the 1990s, some models were also available as 2-door coupés, though such models are often also categorized as sports cars. Some executive-car-based coupés are also marketed under different nameplates, so that the link is not obvious.
Market situation
While executive cars were quite popular in Europe in the beginning of the 1970s, with most major manufacturers and brands having an entry in this category, the fuel crises hampered their sales. Some models did not achieve sales volume that would justify their development costs and have been cancelled without replacements. Gradually, the executive cars became more premium vehicles, with basic versions with less equipment and smaller engines disappearing from the market. Another problem was steep depreciation, especially concerning cars with less favorable image.
On the other hand, large family cars grew in size, being offered with larger engines (including V6 units, considered premium in Europe) and higher equipment levels, taking over the role of less premium executive cars due to still lower prices. In particular, the executive cars from mainstream manufacturers, such as Opel Omega and Ford Scorpio fell victim to this trend, with the remaining models being positioned mostly as premium cars and coming from brands specializing in larger/more expensive vehicles.
Notable exceptions are French manufacturers, Citroën, Peugeot and Renault, who continue to offer executive cars despite having a lineup of vehicles starting with economy city cars and not being considered premium brands. On the other hand, a growing number of Asian manufacturers started offering executive cars, though some of them backed off facing rather slow sales.
Other corresponding classes
The German equivalent is "upper-middle class (car)" ('') within the classification maintained by . Another designation for the class is "'E-Klasse'" (E-Class) within the classification assigning a following letter of the Latin alphabet to every class of cars arranged in size, starting with the letter "A" for city cars. Those designations are also often used in several other European countries, especially by automotive media with ties to German publications. German standards generally define such vehicles between 4.8 and 5.0 metres in length and have list prices of between EUR 25-60,000.
In France, these vehcles are known as '"Grande routière,"' a class of comfortable long distance cars that first emerged on the French market in the 1930's. The Citroën DS is a prominent example.
In the United States and Canada, these vehicles occupy the 1 million vehicle/year Mid-luxury segment. German exports are competitive in this sector and use 'entry-level-luxury' and 'mid-luxury' as the base of their ranges, As has happened in the UK, the market does not reward economy brand cars that branch up into this segment. Brand perception of value is the key selling proposition, so American and Japanese manufacturers have established separate luxury brands like Cadillac, Infiniti, Lexus, and Acura to compete successfully in this segment.
segments that generally correspond with it are 'P' (Premium) and 'L' (Luxury), though it has to be noted that these classifications are often applied quite liberally by rental companies.
The Australian term for cars this size is simply 'large car' size.
Cars bigger than executive in Europe
A saloon car larger and/or more expensive than an ''executive car'' would be classified as a luxury car in Europe. In Germany, those cars are referred to as ("upper class"), or "F-Klasse". Non-luxury full-size cars (like the Chrysler 300 and Honda Legend) have always been rare in Europe, so there is no term for that segment.
Compact executive cars
Within the large family car class, premium cars such as Audi A4, BMW 3 Series, Mercedes-Benz C-Class, Saab 9-3, and Volvo S60 are sometimes referred to as compact executive cars in the United Kingdom [1][2], reflecting their status and relative size compared to mainstream large family cars and regular executive cars. In North America, such models can be labelled ''entry-level luxury cars'', ''compact'' or sometimes ''mid-size'' ''luxury cars'', or alternatively ''near-luxury cars'', though this classification depends more on price than on size.
References
1. Best compact executive - What Car?
2. New Compact Executive
See also
★ List of recent mainstream executive cars
★ List of recent premium executive cars
★ Large family car
★ Luxury vehicles
External link
★ A list of executive cars tested by EuroNCAP
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