
Ermenegildo Zegna logo
The high-fashion clothing company 'Ermenegildo Zegna' (pronounced as ) was founded in
1910 in Trivero,
Italy by tailor and entrepreneur Ermenegildo Zegna. The company is often referred to simply as 'Zegna'. Zegna quickly gained a reputation for producing fine quality
wool suits, and by the end of the
1930s, the outfitter employed 1,000 workers. In
1942, the company was rebranded into Ermenegildo Zegna and Sons, as Ermenegildo's sons Aldo (born
1920) and Angelo (born
1924) joined the company. By
1955, Ermenegildo Zegna and Sons employed 1,400 workers.
Zegna suits, long popular in Italy, were first sold in the
United States in
1938, although due to high prices, they were sold in limited numbers during the
Depression and war years.
Aldo and Angelo Zegna took control of the company in
1966 when their father died at the age of 74. All Zegna suits were made-to-measure until
1968 when the brothers launched a line of ready-made suits for commercial sale. The new line was produced in Zegna's factory in
Novara, Italy.
Another factory was opened in Spain in
1973, and another in
Greece in
1975. The Greek plant closed after two years, however, because it was deemed unprofitable. A Zegna plant opened in
Switzerland in
1977, which today employs 800 workers. While many Zegna suits are factory produced, the majority of premium suits are still made-to-measure.
Recent history
Zegna opened its first retail store in
Paris in
1980. Another store was opened in
Milan in
1985. By the year
2000, there were 300 Zegna retail locations worldwide. Currently, the Zegna Group has boutiques in
Armenia,
Austria,
Azerbaijan,
France,
Germany,
Great Britain,
Spain,
Greece,
the Philippines,
Mexico, the
United States and
Japan. More recently, stores have also opened in
Bulgaria,
Canada,
China,
Argentina,
Brazil,
Hong Kong,
Indonesia,
South Korea,
Singapore,
Malaysia,
Taiwan,
Poland,
Australia,
New Zealand,
India,
Portugal and
Dominican Republic.
Zegna's flagship boutique locations are mostly found in the United States, Europe and Japan with megastores in
Boston,
New York,
Beverly Hills,
Paris,
Milan,
Tokyo, and
London.
As of
1999, the Zegna Group had eight manufacturing plants in Italy, two in Spain, three in Switzerland, one in Mexico and one in Turkey. Zegna's range of manufactured products covers
fabrics, suits,
neckties, knitwear, shirts, accessories and sportswear. Zegna clothing is sold in
American,
European and
Asian markets.
Ermenegildo Zegna has a yearly output of over two million meters of fabric, 350,000 suits, one million pieces of sportswear and 1.5 million neckties. Zegna employs 4,500 workers worldwide. Forty percent of the company's sales are in the Americas, 40 percent in Europe and 20 percent in Asia.
Angelo Zegna has been the sole president of the Zegna Group since Aldo Zegna died in 2000.
Most Zegna suits cost in the US$2,000 - $3,000 range, similar to competitors such as
Gucci,
Fendi,
Prada,
Versace and
Armani. Price is dependent upon several factors. The "Z Zegna" sport/diffusion line features suits starting at about US$900, and tend to be less conservative in their styling. Zegna's top line is "Couture," formerly known as "Napoli Couture."
A famous face of Zegna is
Adrien Brody, an Oscar winning actor, who advertised Zegna's Spring/Summer 2003 and Fall/Winter 2003 lines.
See also
★
List of Italian companies
★
Fashion
External links
★
Official site