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EspañolENTERPRISE RENT-A-CAR
'The Enterprise Rent-A-Car Company' is a privately held St. Louis, Missouri based rental car company serving customers in the U.S., Canada, Germany, Ireland, Puerto Rico and the U.K..They are also the owners of Vanguard the operator of National car and truck Rental and Alamo rent a car in North America. According to Auto Rental News, their 2006 (fiscal year ending July 31) U.S. revenue was $9.04 billion with a fleet of approximately 878,000 vehicles. The Detroit News reports [1] that Enterprise currently purchases 7% of all new automobiles sold in the United States. As of 2005, they had 5,399 "local market" locations (91% of all transactions), and 419 "airport" locations (9% of all transactions).
Enterprise Rent-A-Car is the largest rental car company in North America, and has more than 6,900 offices. Enterprise is currently number 16 on the Forbes “500 Largest Private Companies in America” list.
| Contents |
| Corporate Strategy |
| Rental Cars Offered |
| Customer Service |
| Criticism |
| Employment |
| History |
| See also |
| External links |
Corporate Strategy
Enterprise’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair or theft, or who require a vehicle for a special occasion such as a short business or leisure trip. In the late 1990's, Enterprise Rent-A-Car also began expanding its operations to include the airport market, and now serves airports in the United States, Canada, the UK and Ireland.
The main television advertising campaign for Enterprise Rent-A-Car shows a car wrapped in paper, and features the slogan "Pick Enterprise, We'll pick you up!" Enterprise has become famous for their offer to pick up customers and bring them to the rental office.
In some locations, Enterprise will often rent to individuals between 21 and 25 years old, typically for an additional fee.
Rental Cars Offered
As of 2007, here are some of the cars offered by Enterprise Rent-A-Car:
Customer Service
Enterprise Rent-A-Car customer service has been recognized by JD Power and Associates as highest in customer satisfaction for rental car companies at or near airports [2].
Additionally, Enterprise Rent-A-Car repeatedly ranks number one on the Market Matrix Hospitality Index in rental car industry customer satisfaction[3].
Criticism
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Failing Enterprise is the online community for Enterprise Rent-A-Car customers and employees. Founded in December 2003 by a frustrated long-term customer, the site and its discussion board (100,000+ posts) provide a venue for venting about Enterprise policies and practices.
Critics of Enterprise on the site tend to point out customer service problems and dissatisfaction with employment conditions and the company's ethics, while supporters of Enterprise tend to question the skills and motivation of former employees and the intelligence and character of customers.
Ex-employees on the site often complain about high turnover, allegedly unethical management, and the treatment and compensation of lower-level employees. Some feel Enterprise is a large pyramid scheme, with the upper echelons feeding off recent college graduates.
Beginning in 2004, Enterprise began blocking access to Failing Enterprise from most internal corporate networks. The site now serves 30,000+ pages daily.
Employment
Enterprise is known for their entry level management training program and recruits heavily at college campuses. In 2006, they expected to hire 7000 entry level employees, more than any other U.S. employer.[4].
Enterprise's business model is structured so that every employee at every level understands how all portions of the business operate. This has become very popular for recent college graduates. The recruitment campaign is "My Personal Enterprise."
They have also been recognized for their military employee support [5].
History
In 1957, Jack Taylor started a small auto-leasing business named "Executive Leasing". However, as the company expanded he found the name unavailable in some markets. He eventually renamed it to Enterprise Rent-A-Car after the USS Enterprise, the aircraft carrier he served on while a Naval aviator. Jack's son, Andy, became president in 1980, CEO in 1991 and Chairman in 2001.
In 1999, Enterprise spun off its non-automotive operations (prison supplies, luggage, travel gear, footwear, hotel amenities and a golf course) as Centric Group.
On 30 May 2003, Enterprise lost a legal challenge with Advantage Rent a Car over the disputed slogan "We'll Pick you up!" Enterprise attempted to assert that although Advantage RAC had first used the mark, Enterprise made the slogan "famous" and so could claim it according to the 1995 Federal Trademark Dilution Act. The Fifth Circuit Court ruled in favor of Advantage, and they were awarded the mark in 2003. Following the proceedings, Advantage sold the mark to Enterprise for an undisclosed sum.[6]
On Friday, March 30th, 2007, Enterprise announced a deal to purchase Vanguard, operator of Alamo and National Car Rental companies. The deal has been approved by US antitrust authorities and by Canadian authorities as well according to an internal memo. As of August 1st, 2007 Vangaurd Car Rental is now a Taylor-Owned company. The two will function as separate subsidiaries while the necessary time is been taken to carefully review all organizational, customer and cultural issues.[7]
RUMORS
Contrary to popular belief, Patrick Grumbles does not own this company.
See also
★ AutoNation
★ Plug-in hybrid
External links
★ Enterprise Official site
★ Business Week Magazine Article ranking Enterprise 5th overall in places to launch a career.
★ Google Finance - Enterprise Rent-A-Car Company Profile
★ History of Enterprise Rent-A-Car
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