العربية
中国
Français
Deutsch
Ελληνική
हिन्दी
Italiano
日本語
Português
Русский
EspañolDISNEY CHANNEL
Disney Channel headquarters in Burbank
'Disney Channel' is a 24-hour general entertainment television network in the United States that offers television programming for children through original series and movies as well as third party programming. It is marketed to mostly young children, however in recent years the diversity of viewers has increased. Currently available on basic cable and satellite, Disney Channel is part of Disney-ABC Cable Networks Group, a division of The Walt Disney Company. The network is based in Burbank, California,and is a short distance from Disney's headquarters. Disney Channel is slated to begin broadcasting in High-definition starting in early 2008 [1]
History
Beginning
The Disney Channel's first broadcasting day aired on April 18, 1983. At the inception, The Disney Channel only aired 18 hours a day from 7:00 AM to 1:00 AM; 24-hour programming would begin in December 1986. The channel's programming on the first day on the air was an episode of the 1950s-era ''Mickey Mouse Club''. The first produced Disney Channel original series shown on the network included ''Good Morning, Mickey!'', ''Donald Duck Presents'', ''Contraption'', ''Dumbo's Circus'', ''You and Me Kid'', ''EPCOT Magazine'' and ''Welcome to Pooh Corner''. The original late night schedule featured reruns of the classic ''The Adventures of Ozzie and Harriet''. During the early years, Disney Channel aired several foreign animated series and movies including Asterix, The Raccoons, and Paddington Bear. The Australian western, ''Five Mile Creek'', was shown during this time period also.
Early in the network's existence, in 1984, the musically-oriented sitcom ''Kids Incorporated'' became popular. ''Kids Incorporated'', which is about a pre-teen (and later teen-to-young adult) gang of friends who formed a pop group, mixed their everyday situations with variety-show and music video style performances. During its nine year run, the series spawned many future stars in both music and acting, the most notable being Martika (who went by her real name of Marta Marrero in the early seasons), as well as eventual ''Party of Five'' co-stars Scott Wolf and Jennifer Love Hewitt (billed as Love Hewitt) and Fergie (credited as Stacy Ferguson).
November 1988 saw the premiere of the sitcom ''Good Morning, Miss Bliss'', which was originally developed by Brandon Tartikoff for NBC. It starred Hayley Mills as a junior high schoolteacher and her day-to-day escapades with her students and faculty. While the sitcom was not a hit on The Disney Channel, it was cancelled and later retooled for NBC's Saturday morning lineup in August 1989 as ''Saved by the Bell''. The show became the most successful Saturday morning sitcom in history, making stars out of its original cast and running until 2000 with a "next-generation cast" (as '').
In early 1989, The Disney Channel revived one of Disney's early TV staples with ''The All-New Mickey Mouse Club'', which was an immediate hit and proved the basic Disney variety show formula could still work, unlike in the short-lived 1970s revival. This edition contained many of the features of the original, however the music was updated for a different generation of viewers. The early seasons of ''MMC'' (which became the official title by season 7) had an exclusive offering of musical numbers to recent hits, along with original material. The main scripted features included the continuing "show-within-a-show", ''Emerald Cove''. Later, more on-set comedy skits were worked in. The show became a fixture on the late afternoon lineup alongside ''Kids Incorporated''. Many of today's artists started out in ''MMC'', including Britney Spears and Justin Timberlake.
Change (1997)
In 1997, Disney Channel moved from premium cable to basic cable. The channel took on a revamped look and dropped the "The" in the network's name, and split the network into three programming blocks: Playhouse Disney, comprising shows aimed at preschoolers; Vault Disney, featuring classic Disney material such as ''Zorro'', ''The Mickey Mouse Club'', the Disney anthology television series, older television specials and features such as ''The Love Bug''; and running from afternoon to late evening, Zoog Disney aimed at preteens and young teenagers up to the age of 15. (Shows on this block included ''Even Stevens'', ''Lizzie McGuire'', ''Smart Guy'', ''The Famous Jett Jackson'' and ''So Weird''.) Zoog Disney used their website to connect viewers to their programs, allowing kids to interact with games, limited chat, and the possiblity of having their comments and/or screen names appear on television. The programming block also featured anthropomorphic characters called Zoogs.
A new channel logo (which featured a 1930s-era Mickey Mouse on a black Mickey ear-shaped TV) was introduced, meaning they would have two logos, the "Disney Channel TV" logo and the Zoog Disney logo (introduced 1998). Disney began to carry break interruptions (not advertising commercials, but promos from the network). Also around this time Disney began running music specials, which showcased pop acts such as 'N Sync, Backstreet Boys, Steps, and B
★ Witched. Of the three blocks introduced in 1997, only Playhouse Disney continues to this day.
New identity (2002)
As part of the network's 2002 re-brand campaign, the "Zoog" brand name was dropped, ''Vault Disney'' was discontinued (primarily to contribute to the network's new "hip" image) as of September 9, 2002., and Disney Channel introduced its current logo.
From 2000 through 2003, ratings grew higher with such shows as ''Even Stevens'', ''That's So Raven'', ''Kim Possible'', ''Lizzie McGuire'' and others. ''Lizzie McGuire'' became the network's banner show, and was the highest-rated program on the network. Reruns of ''Lizzie'' continued to out rate competing shows, including those from Disney Channel itself, and eventually hit the big screen with "The Lizzie McGuire Movie."
Programming
Main articles: List of programs broadcast by Disney Channel
Main articles: List of Disney Channel series
Series produced by Walt Disney Television or production companies unrelated to the Walt Disney Company used to make up most of the schedule, but with the explosion of Disney Channel Original Series, less of these series air on the channel. The only non-original productions airing on Disney (not including the Playhouse Disney lineup) as of May 28 2007 are ''Boy Meets World'', ''The Little Mermaid'', ''Buzz Lightyear of Star Command'' and ''The Lion King's Timon and Pumbaa''. Playhouse Disney airs weekday mornings from 6:00 am until 10:00 am and weekend mornings from 6:00 am until noon.
As of May 28, 2007, Disney Channel Original Series begin at 10:00 am on weekdays and continue to air until 6 a.m. the next day. The weekend schedule's starting time remains unchanged. Naturally, Sadie and Sister, Sister have been the removed from the Disney Channel lineup. Other shows experienced time slot changes.
Disney Channel will return to a more normal schedule on September 4, 2007.
Current Programming Blocks
'Daily'
Hannah Montana, The Suite Life of Zack and Cody, Cory in the House, Kim Possible, and thats so Raven are shown on a daily basis check your local listings for more information.
'Fridays'
The Friday night was added in September 2006, this allows viewers to catch new episodes of shows on Friday and Saturday. On Friday, catch ''Hannah Montana'' and ''Cory in the House''. The spot for ''Cory in the House'' was originally taken by ''The Suite Life of Zack & Cody''. During the summer this spot will occasionally air Disney Channel movies, and spots for Disney Channel shows and specials.
'Saturdays'
Again this block was added in September 2006 as a tie-in block with Friday nights. It featured new episodes of the animated series ''The Replacements'' and ''. ''Kim Possible'' and '' occasionally aired new episodes in these slots before they were moved to earlier in the evening. Now ''The Suite Life of Zack and Cody'' and ''Cory in the House'' take the slots and the Saturday night block has faided away. This spot now ocassionally airs new episodes of The Suite Life and Cory In The House when a movie is aired on Friday.
'Upcoming Events'
J.O.N.A.S. is a show starring, the one and only musical sensations, the Jonas Brothers, according to inside sources the pilot went well and the show should premiere sometime in 2008. It will have simalar plot to the disney channel original series Hannah Montana. Not only will it star the three amazingly gorgeous and talented brothers, but also their younger brother Frankie William Jonas.
'Music'
The Disney Channel has always been a main source for introducing the hottest stars in Hollywood. Recently disney viewers have been introduced to various music videos from the Jonas Brothers, Hannah Montana/Miley Cyrus, The High School Musical Cast, The Cheetah Girls, T Squad, and many more. Recently the Jonas Brothers have released their second album, JONAS BROTHERS, Miley Cyrus has released the second Hannah Montana soundtrack, which includes her very own debut cd, The Cheetah Girls just released their own album with songs that they wrote themselves and are not included in any Cheetah movies soundtrack.
'Disney Channel Summer'
Disney Channel hosts special summer programming events every summer, usually each summer is themed to a Disney Channel Original series or labeled So Hot Summer! Features often include viewer participation in online events, special downloads from DisneyChannel.com, digital trading card trading, new episodes of Disney Channel Original Series and new Disney Channel Original Movies.
'Disney Channel Games'
Debuted in 2006, the Disney Channel Games includes stars from Disney Channel Original Series and Movies. Disney Channel Games 2007 aired this summer 2007.
'Back To Back Afternoons'
A new block on Disney Channel that debuted May 28, 2007 at 3:00 pm. this block airs two episodes of four different shows Monday-Friday, the block ends at 7:00pm leading into Disney Channel's Primetime Hour. Because of this Disney Channel has also expanded their lineup to start at 10am.
'Blockbuster Fridays'
Debuted in 2007, starting June 15th, Disney Channel started premiering blockbuster, or theatrical, movies such as Ice Princess, , Confessions of a Teenage Drama Queen, The Haunted Mansion and more. These movies continued premiering until High School Musical 2. The Princess Diaries 2 did however, premiere one week after High School Musical 2 and was the last to premiere.
'Hauntober Fest'
Every year since 2005 Disney Channel airs Halloween themed episodes of series and movies including Hocus Pocus, Halloweentown series, and Twitches during the Halloween season. This year in 2007 Disney Channel will air a Halloween themed episode of it's newest series Cory In the House. They will also air the sequel to Twitches, Twitches Too. Filming for Twitches Too began in April.
Past Programming Blocks
'Adventures in Comedy'
Cartoon comedy series added in Summer 2006. The block consists of '', ''The Little Mermaid'', ''The Lion King’s Timon and Pumbaa'', and ''Buzz Lightyear of Star Command''. This block has since been dissolved into the regular schedule as of May 28 with the shows airing on the early morning. This block was removed on Monday, May 28th, 2007.
'Magnetude'
This was added to Disney Channel summer of 2004. It aired every Friday and it involved 4 magnets that would host the show and air brand new episodes of ''Lilo & Stitch: The Series'', ''Kim Possible'', ''Brandy and Mr. Whiskers'', etc. It was soon cancelled.
'Disney Channel Diner'
An opportunity to watch some of Disney Channel’s most popular shows weekdays at 6/5 central. ''That's So Raven'' was aired on Monday, then ''Phil of the Future'' on Tuesday, then ''Hannah Montana'' on Wednesday, then ''The Suite Life of Zack & Cody'' Thursday, and then ''Life with Derek'' on Friday. This block was added September 2006. This block was cancelled after major scheduling changes on May 28, 2007.
Movies
A movie is broadcast almost every night, but not necessarily a theatrically released feature film. Disney Channel airs new made-for-TV movies, called Disney Channel Original Movies (or DCOMs), about 8 to 10 times a year, and those are frequently broadcast during that time slot. In 2000, Disney Channel claimed to produce a new movie each month; this only lasted throughout that same year.
On August 17, 2007, ''High School Musical 2'' became the most-watched DCOM on its premiere; it brought 17.2 million viewers, beating ratings champion ''Jump In!'', and also breaking cable records as the highest rated basic cable broadcast of all time.[2][3] High School Musical and its series are the most successful DCOMs in popularity and awards, rising ratings for Disney Channel considerably since the first movie premiered in 2006.
The channel will occasionally secure the rights to air a picture released by a non-Disney studio, most notably Warner Bros.' ''Harry Potter and the Sorcerer's Stone'' (along with its sequels, ''Harry Potter and the Chamber of Secrets'' and ''Harry Potter and the Prisoner of Azkaban''), Universal Studios's ''Beethoven'', Columbia-TriStar's ''Stuart Little'' and the same studio's ''Little Secrets'' which was owned by Samuel Goldwyn Films. Also, another non-Disney Christmas themed movie, ''The Polar Express'' was aired.
During the 1980s and 1990s, movies made up most Disney's evening and overnight schedule. It now only airs usually around 12 hours of movies per week, occasionally 14 or 15. A Disney Channel Original Movie used to air twice in a row on the night of its Friday night premiere; this tradition ended with the premiere of ''High School Musical''. Most movies airing on Disney Channel usually run in the 95 to 105-minute range, promos included.
Because of this, Disney airs filler programming following the movie:
★ If it lasts 1:25 to 1:35, an Original Series will air (Disney used to air syndicated series that aired on the channel).
★ If it lasts 1:40 to 1:45, a miniature episode of an Original Animated Series will air (most likely an 11-minute episode of an Animated Original Series).
★ If it lasts 1:50 to 1:55, either a music video or two, along with Disney Channel promos, will air, or an episode of a Disney Channel Short Series may run.
Business Model
Since Disney carries no commercials, it relies upon subscriber fees. As of 2002, that rate was approximately 73 cents per subscriber per month for Disney, versus 33 cents for Nickelodeon and 8 cents for Cartoon Channel, according to Kagan World Media, the media analyst firm that is owned by Cable World parent Primedia. [4] Since that time the Disney Channel costs have increased to 80 cents, plus Disney Corporation benefits from other properties such as ESPN which collects $2.90 per subscriber per month. [5]
Disney Channel has aired promotions for General Mills cereals, Yoplait, McDonald's, and (playhouse Disney) and Kellogg's. Though they are not regular commercials, they are tailored to Disney Channel as sponsors of Disney Channel. Other than these sponsors, Disney Channel's program breaks remain, for the most part, to consist mostly of promos for the Channel's programming as well as occasional promos for other Disney-ABC Television Group networks (except SOAPnet), music videos and public service announcements promoting physical activity.
Disney Channel program breaks and the programs themselves are also used to drive demand for other corporate Disney products and merchandising licensing tie-ins such as movies, Disney theme parks, CD sales, concerts and licensed logo products.[6]
See also
★ Playhouse Disney
★ Toon Disney
★ Disney Channel Asia
References
1. Disney to launch High-Def stations
2. http://www.variety.com/article/VR1117970479.html?categoryid=14&cs=1
3. http://www.accessatlanta.com/blogs/content/shared-blogs/accessatlanta/radiotalk/entries/2007/08/18/819_hsm_2_break.html
4. Cable World, "Disney's Ms. Lizz", http://findarticles.com/p/articles/mi_m0DIZ/is_2002_April_8/ai_87379851
5. Broadcasting & Cable, "Billions in ESPN fees", http://www.broadcastingcable.com/article/CA6316995.html
6. Disney's 'Tween Machine How the Disney Channel became must-see TV--and the company's unlikely cash cow.
External links
★ Disney Channel U.S. website
★ ABC Cable Networks Group page
This article provided by Wikipedia. To edit the contents of this article, click here for original source.
psst.. try this: add to faves
Featured Companies
| Great Time Travel | |
| Sheraton Vancouver Airport Hotel |
