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'Dial-a-Phone' was founded in 1995 and is a leading UK mobile phone retailer. In 2005 Dial-a-Phone had an 8% market share of the UK contract mobile market, supplying around three million customers. Dial-a-Phone employs 800 staff, most based in the London headquarters at Highgate Road. Dial-a-Phone sponsored Middlesbrough FC through 2002-2004.
Dial-a-Phone is a direct response marketing specialist, targeting daily adverts on national newspapers, magazines, TV and Internet. The Dial-a-Phone website is a popular e-commerce site with around 1.5 million visitors a month.
The company manages an affiliate scheme through European agency Tradedoubler and buy.at.

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Mobile Express

External links

Mobile Express

''Mobile Express'', the second brand of Dial-a-phone, sells contract and pay as you go phones online and over the phone.
Mobile Express operates at the budget end of the mobile phone market and uses its lack of stores with expensive overheads to pass on savings to the consumer. The majoirty of contract phones sold through Mobile Express come with either monetary discounts, usually claimable via redemption, or free gifts such as computer consoles, televisions or music players.
Most of the trade is conducted through the company website which has around 100,000 visitors per month.

External links

★ DialaPhone Mobile Phone Retailer

★ Mobile Express

★ Barclays Capital Portfolio