'Decade nostalgia', is
nostalgia for certain aspects of a past
decade, in contemporary
popular culture. The term is mostly used in reference to
U.S. culture, focused on the period from the
1950s to
1990s.
[1]
Pre-1950s nostalgia
Elements of decade nostalgia existed prior to the creation of
1950s nostalgia. In the
1920s through the
1940s, a nostalgic interest in the
1890s (known as the "
Gay Nineties") was portrayed in the films ''
The Naughty Nineties'', ''
She Done Him Wrong'' and ''
Belle of the Nineties''. The 1920s became known as the "
Roaring Twenties", continuing the trend to divide the culture of the past according to decade.
1950s nostalgia
The Fifties remain a popular nostalgia decade even as of the
2000s and are often seen in
America in simplified terms by both proponents and detractors. Nicknames for the decade include the "Fabulous Fifties" and the "Nifty Fifties".
In the United States, different decades have approached Fifties nostalgia differently. Few people cared for Fifties nostalgia during the 1960s. The vast societal changes of the Sixties, particularly during the latter half of that decade, made the Fifties look repressive and square. Underground cartoonists such as
Robert Crumb satirized Fifties middle-class culture,
[2] while
Frank Zappa's 1968 album ''
Cruising with Ruben & the Jets'' spoofed 1950s
doo-wop.
During the 1970s, some people started viewing the Fifties as a calmer, more innocent time, a time devoid of the scandals, wars, assassinations, riots, and racial strife that had marked American life during the 1960s and early 1970s.
[3][4] Thus the success of mostly idyllic Fifties-themed entertainment such as the movies ''
American Graffiti'' and ''
Grease'', and the TV series ''
Happy Days'' and its spinoff ''
Laverne & Shirley''. Also,
John Waters' 1972 gross-out classic ''
Pink Flamingos'' takes place in the present but uses Fifties music, fashions, cars, and decor as an ironically "innocent" counterpoint to bestiality, incest, murder, cannibalism, and especially coprophagia;
Patti Page's 1953 hit single "
(How Much Is That) Doggie in the Window" plays over the final, infamous sequence of the drag queen
Divine actually eating dog excrement. Fifties nostalgia also appeared in
popular music. 1970s songs such as
Don McLean's "
American Pie",
Elton John's "
Crocodile Rock", and
Bob Seger's "
Old Time Rock and Roll" reflected the early years of
rock and roll and how popular music had changed since then.
During the 1980s, the Fifties started losing their golly-gee image, turning sexier and more dangerous--e.g., the teenage sex comedy ''
Porky's'' trilogy, the 1985 movie and
rockabilly revivalists such as the
Stray Cats.
1980s hipsters and other non-mainstream sorts, possibly as a reaction to Ronald Reagan's presidency and a resurgent Fifties-style social conservatism, started depicting the Fifties as a goofy, cornball, and clueless era replete with hidden perversion, violence, and paranoia. The science fiction film boom of the 1980s echoed the same sci-fi boom of the 1950s and referenced that time frequently.
John Carpenter remade the 1951 film ''
The Thing from Another World'' as ''
The Thing'' in 1982. In general there was a resurgence of monster movies set in small towns, and often these films would place televisions airing 1950s sci-fi movies in the background. Results of this revisionism include the 1982 Cold War/nuclear documentary ''
The Atomic Cafe'';
David Lynch's 1986 movie ''
Blue Velvet'' (which, as with ''Pink Flamingos'', uses clothes, music, and decor from the "innocent" Fifties as an ironic counterpoint to present-day crime and degeneracy);
Daniel Clowes's proto-lounge comic book ''
Lloyd Llewellyn'';
[5] and the character Pee-wee Herman.
Donna Deitch's 1986 movie ''
Desert Hearts'', a lesbian love story set in the 1950s, examined the sexuality and homophobia of that decade in a way similar to how 2000s movies would cover those and other aspects of the Fifties.
The 1990s brought lounge culture, a somewhat ironic reaction toward allegedly constricting political correctness; lounge revived Fifties manly-man drinking, womanizing, and consumerism. The 1992 book ''CAD: A Handbook for Heels'' and the 1996 movie ''
Swingers'' remain the best documents of lounge. Daniel Clowes also satirizes Fifties nostalgia in his 1990s comic book
Eightball by contrasting the Eighties version (Stray Cats) with that of the Seventies (Happy Days).
2000s filmmakers tend to avoid turning out ''American Graffiti''-style fantasias or Pee-wee Hermanesque campiness, instead examining Fifties racism, sexism, sexual repression, and political repression in a realistic manner; the results often are allegories for the present day. Oughts Fifties movies include
Todd Haynes's ''
Far from Heaven'' (2002);
George Clooney's ''
Good Night, and Good Luck'' (2005); and
Mary Harron's ''
The Notorious Bettie Page'' (2005) . The TV show ''
Mad Men'' (2007-), although set in 1960, explores similar themes.
Sometimes, what is thought of as the "fifties", particularly in the field of music, more or less covers the period from 1955 to as late as 1963, as the first half of the decade blends right in with the second half the 1940s.
The decade is seen by many as an idealistic, calm time . The 1950s were not without their share of turbulence in the US, as the civil rights and women's rights were suppressed in the conservative time which would have backlash effects in the 1960s and the Cold War weighed on the public conscience. The 1950s have been considered nostalgic since the early 1970s.
Stores that sell
1950s nostalgia items often use the phrase
Atomic Age in the name, of or in advertising for, the store .
Staples of 1950s nostalgia
★
Diners
★
Carhops
★
Tailfins
★
Jukeboxes
★
Doo-wop music
★ Early
rock and roll
★ Low budget
sci-fi movies
★
Beatniks
★
Greasers
★ The
hula hoop
★
Telephone booth stuffing
★ The
Duck's Ass Haircut
★
Leather jackets
★
Poodle skirts
★
Elvis Presley
★
Marilyn Monroe
★
James Dean
★
Joseph McCarthy
★
Elizabeth Taylor
1950s nostalgia films
★ ''
American Graffiti'' (1973)--It takes place in 1962, but most of the fashions, cars, and songs are from the 1950s.
★ ''
American Hot Wax'' (1978)--DJ
Alan Freed and the birth of rock 'n' roll.
★ ''
Grease'' and its sequel, ''
Grease 2'' (sequel takes place in 1961-'2 with 1950s motorbikes, cars, and music in background and as prizes in the June Moon Talent Show.)
★ ''
Porky's'' (1982)
★ ''
Stand By Me'' (1986)
★ ''
Back to the Future'' (1985)--Traveling back in time to 1955.
★ ''
Pulp Fiction'' (1994)--for the Jack Rabbit Slim's sequence
★ ''
Little Shop of Horrors'' (1986) (takes place circa 1960)
1950s nostalgia TV series
★ ''
Happy Days'' (1974-1984)--starring an ''
American Graffiti'' actor, Ron Howard
★ ''
Laverne & Shirley'' (1976-1983)--a spin-off of ''
Happy Days''
1960s nostalgia
What is thought of today as the ''sixties'' actually started from about the end of 1963 and lasted until as late as 1974. Much of the early part of the decade was very similar to the 1950s. The 1960s are often called the "Swingin' Sixties" for the great cultural changes during that decade, and also for the popularity of
swinging. The 1960s have been an object of nostalgia since the
1980s. While some of these things, such as hippies and The Beatles are also considered 1960s nostalgia in Britain,
mods,
rockers and
skinheads have also become a significant part of British 1960s nostalgia, although in the United States, they are not as closely associated with the decade.
Staples of 1960s nostalgia
★
Hippie culture
★
rock and roll
★
The Beatles
★
Motown Records
★
Jimi Hendrix
★
Janis Joplin
★
Woodstock
★
the African-American civil rights movement
★
Opposition to the Vietnam War
★
Student activism
★
Muscle cars
1960s nostalgia movies
★ ''
American Graffiti'' (1973)
★ ''
Hairspray (film)'' (1988)
★ ''
★ ''
★ ''
Quadrophenia (1979)
1960s nostalgia TV series
★ ''
The Wonder Years''
★ ''
American Dreams''
★ ''
China Beach''
1970s nostalgia
In the
United States, the
1970s, in a nostalgic sense, do not so much mean 1970 to 1979, but moreso the latter half of that decade, because the first half of the 1970s was blended in with the late
1960s. Thus, the 1970s are often called the ''
Disco era'' because that type of music was very popular during much of the decade. In the
United Kingdom, the nostalgic view of the 1970s covers the decade somewhat more evenly.
Punk rock and
disco (the latter not as all-encompassing as it was in the US) were most closely associated with the second half of the 1970s. However, it is the image of
glam rock (which peaked during the first half of the decade) that is arguably most strongly associated with the 1970s stereotype in Britain. T
Staples of 1970s nostalgia
★
smiley faces
★
disco music
★
funk
★
Afros
★ The
AMC Pacer
★
The Bee Gees
★
Quaaludes
★
bellbottoms
★
beanbag chairs
★
Screaming Yellow Zonkers
★ the children's television shows of
Sid & Marty Krofft
★
The Brady Bunch
★
Donny &
Marie Osmond
★
John Travolta
★
mood rings
★
pet rocks
★
gay bathhouses in which one did not have to worry about
safe sex.
1970s nostalgia movies
★ ''
Spirit of '76'' (1990)--one of the earliest '70s nostalgia movies
★ ''
Almost Famous''
★ ''
Austin Powers in Goldmember''
★ ''
Boogie Nights''
★ ''
Dazed and Confused (movie)''
★ ''
★ ''
Starsky & Hutch (film)''
★ ''
The Brady Bunch Movie''
★ ''
Velvet Goldmine'' (1998)
1970s nostalgia TV series
★ ''
I Love the '70s''
★ ''
Life On Mars''
★ ''
That '70s Show''
1980s nostalgia
The Eighties were ridiculed during most of the Nineties, although began to be seen as nostalgic as early as 1997 because of how radically different the Eighties were from the Seventies and the Nineties. The period that is nostalgized as "The Eighties" more or less coincides with the
1980s decade, but is often considered to have started with the fall of
Disco in 1979 and have ended with the advent of
Grunge in 1991 in a pop-cultural aspect.
The Eighties are often called the "Decade of Decadence" or the "Greedy Eighties" because of the obsession with getting rich during the decade (exemplified by the rise of huge companies such as
Wal-Mart), the popularity of
glam metal, and an increased interest in
BDSM sex as a form of
safe sex. In recent years, Eighties nostalgia has been growing among some video game fans, who enjoy the video games of the time. This has led to the magazine
Retro Gamer, and record prices on
eBay.
Beginning in 2003 among many young people, the
house music of
rave dance culture (played in massive venues) began to go out of style and a new kind of music called
electroclash (played in smaller) venues became popular that is modeled on the music of the early
1980s.
Staples of 1980s nostalgia
★
Michael Jackson
★
Madonna
★
New Wave music
★
breakdancing
★
glam metal
★
Walkman
★ big
hair
★
Lamborghini Countach
★
Members Only
★
Pontiac Fiero
★ old-school videogames--
Nintendo,
Atari,
Intellivision, etc.
★ the
Apple Macintosh
★
Rubik's Cubes
★
Commodore 64
★
Conservatism
★
Cold War tensions
★
Guns N' Roses
★ Rise of
Hip-Hop
★
synthesizers
★
Trivial Pursuit
★
Turbocharged sports cars, such as the
Chrysler Conquest
★
designer jeans
★
yuppies
★
WWF Wrestling (now known as WWE)
★
AIDS
★
videocassettes and
videocassette recorders and
video rental stores
Films associated with the 1980s
★ ''
Scarface''
★ ''
Flashdance'', featuring
Flashdance... What a Feeling by
Irene Cara
★ ''
★ ''
Rocky III and
Rocky IV''
★ ''
The Breakfast Club''
★ ''
Mad Max Beyond Thunderdome'' and other postapocalypse movies
★ ''
The Terminator''
TV series associated with the 1980s
★ ''
Miami Vice''
★ ''
Alf
★ ''
Family Ties''
★ ''
Magnum PI''
★ ''
The A-Team''
★ ''
The Cosby Show''
★ ''
Pee-wee's Playhouse''
★ ''
Dynasty''
★ ''
Jem and the Holograms''
1980s nostalgia movies
★ ''
The Wedding Singer''
★ ''
Music and Lyrics''
★ ''
13 Going on 30''
★ ''
Wet Hot American Summer''
★ ''
Napoleon Dynamite''
★ ''
The Mysteries of Pittsburgh''--scheduled for release in 2007
★ ''
Rent''
1980s nostalgia TV series and videogames
★ ''
I Love the 80s''
★ ''
That '80s Show''
★ ''
Family Guy''--set in the present but with numerous references to Eighties pop culture
★ ''
Everybody Hates Chris''--set in the early Eighties
★ ''
Freaks and Geeks''--set in 1980-81
★ ''--videogame
★ ''
Atari Flashback'' --video game system released in the mid-2000s featuring Atari 2600 and 7800 games.
1990s nostalgia
As of 2007, Nineties nostalgia is only in its infancy as the decade is so recent. In the United Kingdom, phenomena associated with the 1990s include
Britpop and
Trip hop music, the scene, and
Loaded-style "lad culture", but there is not yet a strongly-defined form of Nineties nostalgia. Notably, although
house music was the single most dominant form of dance music in the country from the late-1980s to the early-2000s, it has not (yet) become associated with the decade in general.
Things and people associated with the 1990s
★
32-bit/64-bit video games
★
Generation X
★
Lollapalooza
★
Super Nintendo Entertainment System
★
Sega Genesis
★
Bill Clinton
★
Dot-com bubble
★
Ecstasy
★
Ford Explorer
★
Street Fighter II
★
Pokémon
Music associated with the 1990s
★
Alternative rock
★
Britpop
★
Big Beat
★
Boy Band music
★
Bubblegum pop and
Bubblegum dance music in the late
1990s
★
Grunge music and fashion (
flannel and
plaid clothing)
★
Old School Hardcore
★
Post-grunge
★
G-Funk gangsta rap
★
New Jack Swing
★
Third Wave Ska
★
Eurodance
Television shows associated with the 1990s
★ ''
Soap Operas'' (Record breaking ratings for most Daytime Soaps in the U.S.)
★ ''
Mighty Morphin Power Rangers''
★ ''
Beetleborgs''
★ ''
The Jerry Springer Show''
★ ''
Seinfeld''
★ ''
Family Matters''
★ ''
Beavis and Butt-Head''
★ ''
Beverly Hills, 90210''
★ ''
Dawson's Creek''
★ ''
Friends''
★ ''
Tiny Toon Adventures''
★ ''
Northern Exposure''
★ ''
Home Improvement''
★ ''
The Fresh Prince of Bel-Air''
★ ''
The Word (TV series)''
★ ''
Sonic the Hedgehog''
★ ''
Professional wrestling especially the
Monday Night Wars between the WWF and WCW''
★ ''
Where in the World is Carmen Sandiego?''
★ ''
1990s wrestling boom''
★ ''
The Adventures of Pete and Pete''
★ ''
Salute Your Shorts''
★ ''
Are You Afraid of the Dark''
★ ''
SNICK
★ ''
Rugrats''
★ ''
Ren & Stimpy''
★ ''
Roseanne''
★ ''
The Angry Beavers''
★ ''
Doug''
★ ''
Hey Arnold''
★ ''
Rocko's Modern Life''
★ ''
★ ''
Married...with Children''
★ '' Early Seasons of
The Simpsons
★ ''
Digimon
Films associated with the 1990s
★ ''
Pulp Fiction''
★ ''
Clerks''
★ ''
Clueless''
★ ''
Reality Bites''
★ ''
Singles''
★ ''
Mallrats''
★ ''
The Lion King''
★ ''
Toy Story''
★ ''
Alladin''
★ ''
Spiceworld''
★ ''
Scream''
★ ''
I Know What You Did Last Summer''
★ ''
★ ''
Armageddon''
★ ''
Jurassic Park''
★ ''
Men In Black''
★ ''
Independence Day''
★ ''
★ ''
American Beauty''
★ ''
Boyz In The Hood''
★ ''
American Pie''
★ ''
Mrs. Doubtfire''
★ ''
Romeo + Juliet''
★ ''
Tommy Boy''
★ ''
Billy Madison''
★ ''
Happy Gilmore''
★ ''
Batman film series'' (The
Tim Burton and
Joel Shumacher films)
★ ''
The Sandlot''
★ ''
Angels in the Outfield''
★ ''
Rudy''
Examples of 1990s nostalgia
★ ''
I Love the '90s''
★ '', set in 1992, is inspired by 90s
West Coast hip hop culture, including films such as ''
Boyz N the Hood'' and ''
Menace II Society''.
★
Doom source ports of the game ''
Doom'' such as ''
Zdaemon.''
Notes
1. Popular Modernity in America: Experience, Technology, Mythohistory, Michael Thomas Carroll, , , SUNY Press, 2000, ISBN 0791447138
2. Crumb, who grew up during the Fifties, feels no nostalgia for that decade. In the 1994 documentary ''Crumb (film)'', he calls the Fifties "suffocating and so dreary and depressing" due to the adults who had lived through the Depression and World War II and now wanted an "unthreatening and flat" life, an "''Ozzie and Harriet'' shell" that ended up having "a kind of creepy, nightmarish, grotesque quality to it".
3. The Republic of Mass Culture: journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman, , , Johns Hopkins University Press, 2006, ISBN 0801883164
4. Johnathan Rodgers, "Back to the '50s," ''Newsweek'', October 16, 1972, p. 78. Also see Douglas T. Miller and Marion Nowak, ''The Fifties: The Way We Really Were'' (Garden City: Doubleday, 1977), pp. 5-6.
5. In a 1992 interview, Clowes says he created this comic book series as a way of "rebelling" against his avant-garde upbringing. Similar to the way lounge devotees would embrace a long-gone, anti-PC culture, he became "really obsessed with all these old men's magazines and this whole weird vision of the world in the '50s that never came to fruition", a world of "weird space age machismo". Gary Groth, "Daniel Clowes Revealed!", ''The Comics Journal'', November 1992, pp. 61-2.
See also
★
Retro movement