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'Consumer behaviour' is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.

Contents

References

General bibliography

External links

References

★ 'The Theory of Buyer Behavior ' (Wiley, 1969)

★ J. Engel, D. Kollatt and R. Blackwell, 'Consumer Behaviour ' (Dryden Press, 1978)

★ D. Mercer, ‘Marketing’ (Blackwell, 1996)

★ 'Behaviour of Buyer'(T.Ocean 1998)

General bibliography

★ Bilkey, Warren J., "The Vector Hypothesis of Consumer Behavior, Journal of Marketing, Vol. 16, No. 2, Oct., 1951, pp. 137-151.

★ Chisnall, P.M. (1992), Marketing: A Behavioural Analysis, McGraw-Hill, London.

★ Davidson, W.R., Bates, A.D., Bass, S.J. (1976), The Retail Life Cycle, Harvard Business Review, Boston, MA.

★ Grunert, K.C. (1988), Research in Consumer Behaviour: Beyond Attitudes and Decision Making, European Research, Vol. 16.

★ Hague, D.C. (1977), Managerial Economics: Analysis for Business Decisions, Longman, Harlow.

★ Howard, J., Sheth, J.N. (1968), Theory of Buyer Behaviour, J. Wiley & Sons, New York, NY.

★ Karmarck, A.M. (1983), Economics and the Real World, Basil Blackwell, Oxford.

★ Kim, Soyoung, Littrell, Mary A., "Predicting Souvenir Purchase Intentions", Journal of Travel Research, v.38, November 1999, pp.153-162.

★ Loudon, D.L. (1988), Consumer Behaviour: Concepts and Applications, McGraw Hill, London.

★ McNair, B. (1958), Retail Development, Harper & Row, New York, NY.

★ Nicosia, F.M. (1968), "Advertising management, consumer behaviour and simulation", Journal of Advertising Research, Vol. 8 No.1, pp.29-39.

★ Schiffman, L.G. (1993), Consumer Behaviour, Prentice Hall International, London.

★ Solomon, M.R. (1994), Consumer Behaviour, Allyn & Bacon, London.

★ Stern, L.W., El-Ansary, A.I. (1992), Consumer Behaviour: An Information Processing Perspective, Prentice Hall, Englewood Cliffs, NJ.

★ Termorshuizen, J.G., Meulenberg, M.T.G., Wierenga, B., "Consumer behaviour in respect of milk in the Netherlands", European Review of Agricultural Economics Volume 13, Number 1 Pp. 1-22, 1986.

★ Wansink B. (2006), , New York: Bantam Dell.

External links

★ Food and Brand Lab [1]

★ Consumer Behaviour Online

★ Characteristic Affecting Consumer Purchase Behavior