CONNOTATION

:''This word has distinct meanings in other fields: see connotation (semiotics) and connotation and denotation. For the opposite of Connotation see Denotation.''
'Connotation' is a subjective cultural and/or emotional coloration in addition to the explicit or ''denotative'' meaning of any specific word or phrase in a language, i.e. emotional association with a word.

Contents
Usage
Logic
Notes
See also
External links

Usage


Within contemporary society, 'connotation' branches into a mixture of different meanings. These could include the contrast of a word or phrase with its primary, literal meaning (known as a denotation), with what that word or phrase specifically denotes. The connotation essentially relates to how anything may be associated with a word or phrase, for example, an implied value judgement or feelings.

★ A stubborn person may be described as being either ''strong-willed'' or ''pig-headed''. Although these have the same literal meaning (i.e. ''stubborn''), ''strong-willed'' 'connotes' admiration for the level of someone's will, while ''pig-headed'' 'connotes' frustration in dealing with someone. Likewise, ''used car'' and ''previously owned car'' have the same literal meaning, but many dealerships prefer the latter, since it is thought to have fewer ''negative'' '''connotations'''.

★ It is often useful to avoid words with strong connotations (especially disparaging ones) when striving to achieve a neutral point of view. A desire for more positive connotations, or fewer negative ones, is one of the main reasons for using euphemisms.[1]

Logic


In logic and in some branches of semantics, 'connotation' is more or less synonymous with ''intension''. Connotation is often contrasted with ''denotation'', which is more or less synonymous with ''extension''. A word's ''denotation'' is the collection of things it refers to; its connotation is what it implied about the things it is used to refer to. So, the denotation of ''dog'' is just the collection of all the dogs that exist. The 'Denotation' of ''dog'' is (something like) ''four-legged canine carnivore''. Alternatively, the connotation of the word may be thought of as the set of all its ''possible'' referents (as opposed to merely the actual ones). So saying "You are a dog" would imply that you were ugly or aggressive rather than stating that you were canine.

Notes


1. Note that not all theories of linguistic meaning honor the distinction between literal meaning and (this kind of) connotation. (See Literal and figurative language.)

See also



Comprehension (logic)

Denotation

Extension

Extensional definition

Intension

Intensional definition

Metacommunicative competence

Subtext

External links



Connotations of problem solving

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