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'Colin Marsh Marshall, Baron Marshall of Knightsbridge' (16 November 1933— ) is a British businessman and member of the House of Lords.
Marshall was educated at University College School, an independent school for boys in Hampstead, a suburb of North London. He left at the age of 16, and did not attend university or any other higher education institution.
His extensive experience in international business started in shipping in 1951 with Orient Steam Navigation Company, thereafter in vehicle rental and leasing for 23 years, initially with Hertz and then Avis, during which time he lived and worked in the United States, Canada, Mexico and the United Kingdom. In 1971 he was appointed Executive Vice President of Avis and became President and Chief Executive in 1976, based in New York City. Following the take-over of Avis, in 1979 he was appointed Executive Vice President of Norton Simon Inc., and Co-Chairman of Avis.
Marshall was hired by Lord King of Wartnaby in 1983 as CEO of British Airways and was instrumental in the reform of the company prior to its successful privatsation in 1987.
During the late 1980s and early 1990s BA was witnessing the emergence of a dangerous rival, Richard Branson's Virgin Atlantic. Virgin, which began with one route and one Boeing 747 in 1984, was beginning to emerge as a serious threat on some of BA's most lucrative routes. Following a highly publicised mercy mission to Iraq to fly home hostages of Saddam Hussein in 1991, King is reported to have told Marshall and his PA Director David Burnside to "do something about Branson" ¹. This began the campaign of "dirty tricks", which ended in Branson suing King and BA for libel in 1992. King countersued Branson and the case went to trial in 1993. The court found in favour of Branson and Virgin, and ordered King and BA to pay damages to Branson of £500,000 and a further £110,000 to his airline, and legal fees of up to £3 million.
In the aftermath of the case King was appointed President while Marshall was promoted to Chairman, a role he combined with that of CEO. Bob Ayling became managing director. In 1996 Ayling became sole CEO, and his tenure was to be one of the most turbulent in BA's history. In 1997 he dropped the Union Flag design from BA's livery in favour of the unpopular ethnic art livery. In 1999 BA reported a 50% slump in profits, its worst since privatisation. In March 2000 Marshall removed Ayling from his position and in May announced Rod Eddington as his successor.
While helping to promote the government's ''Action 2000'' campaign, which encouraged businesses to ensure that their computers recognised, interpreted and processed the year 2000 date change, he was criticised for the contents of BA's own 1999 holiday brochures. These warned travellers: 'We will not cover claims arising from equipment or any computer program failing to recognise, interpret or process any date changes for example the year 2000.'
Marshall retired from the role of Chairman of BA in July 2004 and was succeeded by Martin Broughton, former Chairman of British American Tobacco. He left one of aviation's most profitable and durable contributions: Business class, which redefined the way passengers fly around the world today.
From May 1996 to July 1998, Marshall was President of the Confederation of British Industry and currently chairs the CBI International Advisory Board. He is Chairman of the Board of Governors of Birkbeck, University of London, Vice-President of the Advertising Association; Member of the British American Business Council International Advisory Board; a Council Member of the Institute of Directors; and President of the Commonwealth Youth Exchange Council.
From June 1998 to July 2003, Marshall was also Chairman of Invensys plc and was Chairman of Inchcape plc from 1995 to 2000. He was Chairman of The Royal Institute of International Affairs (Chatham House) from September 1999 to July 2003; Chairman of The Board of Trustees of The Conference Board Inc., from October 2000 to October 2003 and member of the Board of HSBC Holdings plc from January 1993 to May 2004.
He was appointed Chairman of Pirelli UK plc in September 2003 and Chairman of Nomura International plc on 1 October 2004. From 1 January 2005 to 1st January 2007, Lord Marshall was also Chairman of the national British tourist board, VisitBritain. His successor is Christopher Rodrigues CBE.
He was created a Life Peer as 'Baron Marshall of Knightsbridge', of Knightsbridge in the City of Westminster, in the Queen’s Birthday Honours in June 1998.

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★ Announcement of his introduction at the House of Lords House of Lords minutes of proceedings, 22 July 1998