'Cola Turka' is a
cola brand from Turkish company
Ülker that is also sold in
Germany and
Austria. Cola Turka was developed to compete with the two big U.S. brands (
Coca Cola and
Pepsi Cola) and to help the economy of
Turkey by keeping the money circulating within the country. That's the reason for the nationalistic tone of the soft drink's initial ad campaign in 2003. The two television commercials (which are presented more like short-subject comic films) feature American
actor Chevy Chase playing a confused American who notices his friend, wearing a stereotypically American
cowboy hat, using some peculiar words from
Turkish culture while drinking a can of Cola Turka. Upon Chase's character drinking Cola Turka in the second commercial, he spontaneously displays Turkish traits like saying Turkish idioms, singing a Turkish folk song, and in the final part of the second commercial, unexpectedly sporting a mustache. The commercials were filmed on location in New York, and are in English with Turkish subtitles.
External links
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Official website (in Turkish)
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First movie
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Second movie