'María del Rosario Pilar Martínez Molina Baeza de Rasten' (born
March 13,
1941 or
1951) better known in the Spanish-language and
Hollywood show business as 'Charo', is a
singer,
dancer,
comedian,
actress and classical
guitarist. She is known for her
flamboyant stage presence and provocative outfits. Her trademark phrase is "Cuchi-Cuchi."
Date of birth
Charo was born in
Murcia,
Spain. Official documents in Spain and the United States indicate she was born in
1941, but Charo insists she actually was born in
1951. Charo has said in past interviews that her parents consented for her to falsify her age to appear to be older after marrying 66-year-old band leader
Xavier Cugat when she was 15.
[1] Further complicating the question is the fact that contemporary press reports gave her age at marriage as 21,
[2][3] an April 1966 column on the wedding plans stated she was 20 and Cugat was 60,
[4] and columns less than two years before the marriage refer to her as "Coogie's 18-year-old protegée."
[5]
In October,
1977[6] — the same year in which Charo filed for divorce from Cugat and became an American citizen — a United States court upheld the 1951 birth year as official, with the performer providing a sworn statement from her parents in support of her claim.
[7] Commenting on the disputes over her age, Charo has said that the public's disbelief could prove advantageous: "But if people really believe I'm older, that's fine. Don't be surprised if I come out with my own cosmetics, a new energy bar and maybe some vitamins."
[8]
Biography
Charo is the daughter of a lawyer, who reportedly fled from
Casablanca during
Francisco Franco's dictatorship while her homemaker mother stayed behind in Murcia raising their children. She studied classical and flamenco guitar while residing in Murcia, and can claim
Andrés Segovia as her guitar teacher (Segovia taught general music classes as community service in schools around Murcia). She took guitar lessons from him and other teachers from the age of nine on. As a result of her training and skill she has been named "Best Flamenco Guitarist" in ''
Guitar Player Magazine's'' readers' poll twice. One of Charo's regrets is that because of her flamboyant stage presence, she has been overlooked as a serious guitar player.
When Charo was quite young, she was "discovered" by famous
bandleader Xavier Cugat, whom she later wed on
August 7,
1966. Cugat was 66 and had married four times before then, though contemporary reports sometimes listed fewer marriages; an April 1966 column by Earl Wilson on the couple's wedding plans announced, "Sixty-year-old Xavier Cugat and his 20-year-old Spanish girl friend and singing star Charo hope to get married in San Cugat, Spain, in a few days -- if Cugat can convince church authorities his two divorces should not be counted against him since he wasn't married in church."
[9] The couple were the first to have their nuptials in
Caesars Palace in
Las Vegas.
Some fan magazines say that she learned
English from
Buddy Hackett.
In a February 2005 interview with the
Los Angeles-based Spanish-language newspaper ''
La Opinión'', Charo claimed that her marriage to Cugat had been merely a "business contract," a way for him to legally bring her over to the United States, where he was based.
[10] She moved to 257th street in
New York City along with her mother and aunt, and was regularly featured in shows with Cugat's orchestra in New York and Las Vegas, as well as in overseas engagements in Latin America and Europe. She claims he was confident in her eventual success from early on, and that she gave him a
Rolls-Royce as a parting gift once she came of legal age.
The 1970s
She was headlining Vegas shows by 1971, and reportedly being paid as much as
Frank Sinatra,
Ray Charles or
Dean Martin. In
1977, she became a
naturalized citizen of the United States; that same year, she filed for divorce from Cugat, a petition that was granted April 14, 1978.
[11] On
August 11,
1978 she re-married, this time to her manager Kjell Rasten, in
South Lake Tahoe, California, in a civil ceremony attended by 30 guests.
[12]
Throughout the 1970s, she was a highly visible personality, appearing 21 times on ''
The Love Boat'', as well as on variety and talk shows such as ''
Donny & Marie'',
[13] ''
Tony Orlando and Dawn'',
[14] ''
The Captain and Tennille'',
[15] ''
The John Davidson Show'', ''
The Mike Douglas Show'', which she guest-hosted at least once,
[16] and even the infamously short-lived ''
Brady Bunch'' variety spinoff.
[17]
In
1975, ''Dallas Morning News'' critic Harry Bowman wrote that the ABC network had "penciled in ... a half-hour comedy starring the uninhibited wife of Xavier Cugat" and commented, "This is probably the worst idea of the season."
[18] By October of that year, the performer was promoting a special slated for November,
[19] but the special did not actually appear until May, 1976.
[20][21] A TV listing for August 24, 1976, shows what appears to be an unsold pilot airing on ABC at 8:30 pm
CST: "''Charo and the Sergeant'' - Situation comedy starring Charo Cugat. Charo's first U.S. job is to be a dancer at an off-limits night club, and her conservative Marine Corps husband finds out."
[22]
By the late 1970s, Charo was being mentioned as an example of how overexposure could damage a celebrity; one such article quoted Steve Levitt's "
Q score" research to show the performer's popularity declined slightly even as her familiarity increased:
Post-1970s
During much of the late 1980s to late 1990s Charo had limited visibility as she moved to Hawaii, and opened and performed at her own dinner theater while she and Rasten raised their son. In the mid-2000s, she returned to television in commercials for
Sprint wireless phone service and
GEICO insurance, as well as a season-three stint on the
Celebreality series ''
The Surreal Life'' and appearances in
VH1's "" retrospectives.
She now has a regular touring show in addition to appearances in
Las Vegas shows regularly (which at one time were choreographed by
Comedy Central actor/dancer
Jade Esteban Estrada). She also donates her talents to
Jerry Lewis's annual
MDA telethon.
Discography

The album cover of "Guitar Passion", first released
January 1,
1994
★ ''Cuchi-Cuchi'' (
1977)
★ ''Olé Olé'' (
1978)
★ ''Mamacita, ¿dónde está Santa Claus?'' (''Mommy, Where's Santa Claus?'',
1978, single)
★ ''Bailando con Charo'' (''Dancing with Charo'',
1981)
★ ''Guitar Passion'' (
1994)
★ ''Blame It on the Macarena'' (
1996)
★ ''Gusto'' (''Pleasure'',
1997)
★ ''Charo and Guitar'' (
2005)
Her first four albums were made with the
Salsoul Orchestra.
Filmography
★ ''Tiger by the Tail'' (
1968)
★ ''Elvis: That's the Way It Is'' (
1970) (documentary)
★ '' (
1979)
★ ''
Moon Over Parador'' (
1988)
★ ''
Thumbelina'' (
1994) (voice)
TV Work
★ ''
The Hollywood Squares'' (semi-regular panelist from
1972-
1978)
★ ''The Charo Show'' (
1976) (unsold pilot for variety series)
★ ''
Chico and the Man'' (cast member from
1977-
1978)
★ ''
The Love Boat'' (guest starred in 8 episodes,
1977-
1984)
★ ''
The Facts of Life'' (guest appearance in
1985)
★ ''
Pee-wee's Playhouse Christmas Special'' (guest star
1988)
★ ''
That '70s Show'' (special guest star: "
Red Sees Red"
2000)
★ ''
The Surreal Life'' (cast member in
2004)
★ ''
So NoTORIous'' (episode 5, season 1 in
2006)
★ ''
I Love the 70s Volume 2'' (appearances in
2006)
★ ''
Chappelle's Show'' (appearance in
2006)
★ ''
Sprint Cellular Phones'' featuring the catch phrase "I thought you said bring home Charo"
References
1. John Beck. "Ageless persona: Vegas headliner Charo thrills fans at Sonoma County Fair: Cuchi-cuchi time at the fair," ''The Press Democrat'' (Santa Rosa, CA), August 1, 2002, page B1.
2. Francis Raffetto. "Las Vegas Opens Caesar's Palace," ''After Dark'' column, ''The Dallas Morning News'', August 8, 1966, page A14.
3. Paul Steiner. "Jackie followed trend of May-December," ''The Dallas Morning News'', October 27, 1968, page E9.
4. Earl Wilson. "It happened last night" (column), ''The Dallas Morning News'', April 18, 1966, page D18.
5. Earl Wilson. "It happened last night" (column), ''The Dallas Morning News'', September 16, 1964, section 4, page 16.
6. Jura Koncius. "Personalities" (column), ''The Washington Post'', August 16, 1978, page D2.
7. Larry Powell (column). "Exact age for Charo leaves plenty of wiggle room," ''The Dallas Morning News'', February 7, 1999, page 38A.
8. Ibid.
9. Ibid.
10. "Fin del ‘cuchi cuchi’, principio del arte," ''La Opinión Digital'', 17 February 2005
11. Roger Piantadosi. "Personalities" (column), ''The Washington Post'', April 15, 1978, page C3.
12. Ellen Goldman and Joseph P. Mastrangelo. "Personalities" (column), ''The Washington Post'', August 15, 1978, page C1.
13. ''Donny & Marie'' broadcast listings, "Channel Choices," ''The Dallas Morning News'', 1976-02-27, C7 (with George Gobel); 12-03-1976, B11 (with Carl Reiner); 1977-12-02, A16 (with Milton Berle and the Sylvers)
14. ''Tony Orlando and Dawn'' broadcast listings, "Channel Choices," ''The Dallas Morning News'', 1974-07-10, page C7 (with Lloyd Bridges); 1975-03-05, page D4 (with Tony Randall); 1976-01-28, page C9 (with Freddy Fender).
15. ''The Captain and Tennille'' broadcast listings, "Channel Choices," ''The Dallas Morning News'', 1977-03-07, page B7 (with John Byner, Ben Vereen, Manfred Mann and the Earth Band, and LeVar Burton).
16. Rena Pederson (column), ''The Dallas Morning News'', December 3, 1976, page B11; refers to Charo as "the dizzy Spanish sexpot-songstress."
17. ''The Brady Bunch Hour'' broadcast listing, "Channel Choices," ''The Dallas Morning News'', March 21, 1977, page A18 (with the Hudson Brothers, Alice B. Davis, and Rip Taylor
18. Harry Bowman. "New season guessing" ("Broadcast Beat" column), ''The Dallas Morning News'', April 22, 1975, page A12.
19. Earl Wilson. "Hackett 'Teaching' Charo" (column), ''The Dallas Morning News'', October 13, 1975, page D5.
20. Harry Bowman. ''The Dallas Morning News'', April 27, 1976, page C5.
21. UPI. "Charo special looms as family sizzler," ''The Dallas Morning News'', May 24, 1976, page B7.
22. "Channel Choices," ''The Dallas Morning News'', August 24, 1976, page B5.
External links
★
Charo.com Charo's Official Site
★
Charo.info Charo Fan Site
★