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'Charm' or 'charms' may refer to:
In 'paranormal magic':

★ Lucky charms such as amulets, touch pieces and painted pebbles

★ Charm bracelet, an item of jewelry worn around the wrist that carries personal charms

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★ Italian charm bracelet

★ Spell (paranormal), when a charm is a spell, it is usually traditional in form and often in verse

★ Similar to blessing, the infusion of something with holiness, divine will, or one's hopes

★ Charmer, a practitioner of folk magic

★ ''Charmed'', a television show about witches

★ Charms, a subject taught in Harry Potter
In 'physics':

★ Charm quark, a subatomic particle

★ Charm (quantum number), the "flavor" of that particle

★ CHARMM, Chemistry at HARvard Macromolecular Mechanics
'Other':

★ Charm or charisma, a number of socially desirable characteristics such as courtesy, wit and sexiness

★ Charms, a pseudonymous spelling of Russian poet Daniil Kharms

★ Charms, a brand of candy produced by Tootsie Roll Industries

★ Lucky Charms, a brand of breakfast cereal

★ Prince Charming, a traditional name for a fairy tale hero

★ Snake charming, a performance involving the control of snakes

★ Charm++, a C++ based parallel programming language