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A 'case' of some merchandise is a collection of items packaged together. In the United States, typically a standard case contains a certain number of items depending on what the merchandise is. For consumer foodstuffs such as canned goods, soda, beer, cereal and such, a case is typically 24 items. For larger bottles such as gallon jugs, a case is typically 4. Cases of video tape are typically packed 10 to a case, and so on.