'CNBC' (an abbreviation for the "'C'onsumer 'N'ews and 'B'usiness 'C'hannel"
[2], its official name until 1991) is a group of
cable and
satellite television business news channels from the
U.S., owned and operated by
NBC Universal. CNBC and its international spinoffs cover business headlines and provide live coverage of
financial markets.
History of CNBC U.S.
The original CNBC channel originally had its beginnings around 1980 as
The Satellite Program Network (SPN), showing a low budget mix of old movies, instructional & entertainment programs, and infomercials. The channel later changed its name to Tempo Television, and was finally purchased by NBC in 1988 and was relaunched in
Fort Lee, New Jersey, on
April 17,
1989 as Consumer News and Business Channel.
[3] Soon after, it merged in 1991 with the
Financial News Network (FNN), and the name "Consumer News and Business Channel" was dropped.
[4] At first, the network's business programming was branded "CNBC/FNN," but that was dropped before the mid-90's.
Sue Herera and
Scott Cohn joined CNBC at its inception, and remain on the air co-hosting
Power Lunch and as Senior Correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as
Ron Insana,
Bill Griffeth and
Joe Kernen, are also still with the channel.
CNBC began to grow during the 90's, launching Asian and European versions of the channel in 1995 and 1996 respectively.
[5] In
1997, CNBC formed a strategic alliance with
Dow Jones, including content sharing with
Dow Jones Newswires and
The Wall Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones".
[6] CNBC's international channels were then merged with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-based ABN (Asia Business News) in 1998,
[7] while ratings grew on the U.S. channel until the new
millennium's
dot-com bubble burst in 2000.
The new millennium also brought new changes to the network, moving its world
headquarters from
Fort Lee to
Englewood Cliffs, New Jersey (
Google map) in 2003, which features completely
digital video production and studios made by PDG Ltd of
Beeston, Nottinghamshire and the FX Group of
Ocoee, Florida.
Today, CNBC provides business news programming from 4 a.m. to 8 p.m.,
Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs during the evening and early morning. A
rolling ticker provides real-time updates on share prices on the
NYSE,
NASDAQ, and
AMEX, as well as market indices, news summaries, and weather updates by
NBC Weather Plus (prior to
March 27,
2006, all of CNBC's weather reports were provided by
AccuWeather). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets.
CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped. NBC could also be used for its parent company,
NBC Universal, with the "C" standing for "Cable." This is merely a colloquialism, although it was briefly referenced during the early 1990s when CNBC hired longtime NBC host
Tom Snyder.
Programming
: ''See also: ''
Present shows
CNBC provides a variety of programs throughout the business day presenting reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual "business day" (term used by CNBC hosts and announcers) lineup (as of July 2007, all times Eastern):
| ET | Program | Hosts | Description | Corresponding programs |
|---|
| CNBC Europe | CNBC Asia |
|---|---|
| 4a-6a | ''Worldwide Exchange'' | Michelle Caruso-Cabrera, Ross Westgate, Christine Tan | first word on movements on futures exchanges and trading in Europe and Asia | ''Capital Connection'' | ''Squawk Australia'' |
| 6a-9a | ''Squawk Box'' | Joe Kernen, Carl Quintanilla, Rebecca Quick, Charles Gasparino | provides a mix of business news and commentary | ''Squawk Box Europe'' | ''Asia Squawk Box'' |
| 9a-11a | ''Squawk on the Street'' | Mark Haines, Erin Burnett (both live from NYSE), David Faber | broadcasts live from above the New York Stock Exchange | |
| 11a-12p | ''The Call'' | Dylan Ratigan, Trish Regan (interim) | focuses on real-time market coverage | ''Worldwide Exchange'' | ''CNBC's Cash Flow'' |
| 12p-2p | ''Power Lunch'' | Bill Griffeth, Sue Herera | examines the companies, people, and trends influencing Wall Street | ''Power Lunch Europe'' | ''Capital Connection'' |
| 2p-3p | ''Street Signs'' | Erin Burnett | focuses on trends, world events affecting stock markets, and real-time market coverage | |
| 3p-5p | ''Closing Bell'' | Maria Bartiromo, co-hosted with Dylan Ratigan for the 3-4pm hour (Ratigan live from NYSE) | covers the close of the trading day and real-time market coverage | ''European Closing Bell'' | ''Worldwide Exchange'' |
| 5p-6p | ''Kudlow & Company'' | Lawrence Kudlow | provides market and economic commentary and interviews | |
| 6p-7p | ''Mad Money'' | Jim Cramer | a fast-paced show offering stock advice to callers | |
| 7p-8p | ''On the Money'' | Melissa Francis | recap of all the day's business news | ''Europe Tonight'' | |
| 8p-9p | ''Fast Money'' | Dylan Ratigan | fast-paced roundtable discussion of stocks for short-term trades | |
CNBC has experimented with non-business programming during
primetime hours with a mixed record of success. CNBC's primetime lineup features ''
The Big Idea With Donny Deutsch'' and the channel has rebroadcast several
NBC programs, including ''
Late Night with Conan O'Brien'', ''
Deal or No Deal'', ''
The Apprentice'', '', and ''
1 vs. 100''. Prior to
April 20,
2006, the programs in the primetime hours were shown with a 'scroll' with news headlines and weather updates at the bottom of the screen. Paid Programs are typically aired from 2 a.m. to 4 a.m.
Currently in primetime, the network re-airs the NBC programs ''The Apprentice'', ''Deal or No Deal'' and ''1 vs. 100'' along with its own ''CNBC Prime'', ''Mike on the Money'', and CNBC produced documentaries.
On
January 24, 2007, the network launched its long-anticipated monthly newsmagazine called ''
Business Nation'', which is anchored by award-winning journalist
David Faber. The program covers three stories a month, a mixture of profiles, investigative pieces and features. The format of the newsmagazine is structured similarly to
HBO's ''
Real Sports''.
[8]
CNBC's breakout hit among its original series is ''
Mad Money''. Hosted by money manager
Jim Cramer, the hour-long show gives stock advice to viewers who call to the program. The show also has a popular segment called "The Lightning Round". In August 2007, Cramer's on-air tirade about the weakening economy received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.
Other special or weekend programming includes ''
CNBC on Assignment'' (for example, ''
The Age of Wal-Mart''), ''
Cover to Cover'', ''
The Suze Orman Show'', ''
Outside the Box'', ''
The Wall Street Journal Report with Maria Bartiromo'', and ''
Tim Russert''.
Past shows
Among the shows that have been canceled are:
Weekdays
The following only lists programs that CNBC mostly broadcast at that timeslot at that year (for at least half the year), "♣" denotes no program at that time:
Others
★ ''
National Geographic Explorer'' (moved to MSNBC and then to the
National Geographic Channel)
★ ''
Louis Rukeyser's Wall Street'' (ended its run on
New Year's Eve 2004 at
Louis Rukeyser's request)
★ ''
Market Week with Maria Bartiromo'' (renamed ''After Hours with Maria Bartiromo'' and then ''Special Report with Maria Bartiromo'' -- cancelled in 2004)
Personalities
Present personalities
Anchors, reporters, and hosts
Business Day
Primetime and weekends
Contributors
Past personalities
Anchors and hosts
★
Gloria Borger (''
Capital Report''; now a National Political Correspondent for
CBS News)
★
Brenda Buttner (''
The Money Club''; now a business correspondent for
Fox News Channel)
★
Neil Cavuto (''
Market Wrap''; now host of his own show, ''
Your World with Neil Cavuto'' on Fox News Channel)
★
Liz Claman (''
Morning Call'', ''
Cover to Cover'', ''
Wake Up Call'', ''
Market Watch'', ''
Today's Business'', ''
This Morning's Business'', and ''
Before the Bell''; announced her departure from the network on
2007-07-19)
★
Tom Costello (''
Today's Business''; now a correspondent for
NBC News)
★
Susie Gharib (''
Today's Business''; now a co-anchor for the ''
Nightly Business Report'' on
PBS)
★
Brad Goode (''
Wake Up Call''; now an anchor for the morning and noon newscasts at
KING-TV (
NBC) in
Seattle)
★
Richard Hart (''
CNET News.com'', no longer active in the cable news industry)
★
Nicolas Hulot (now a
French environmentalist and is no longer active in the cable news industry)
★
Gregg Jarrett (''
Inside America's Courts''; now an anchor at
Fox News Channel)
★
Terry Keenan (''
The Money Wheel'' and ''
Market Wrap''; now a business correspondent for Fox News Channel)
★
Martha MacCallum (''
Morning Call''; now host of her own show, ''
The Live Desk'' on Fox News Channel)
★
Consuelo Mack (''
Market Watch'', ''
Morning Call'', ''
The Wall Street Journal Report'')
★
Boyd Matson (''
National Geographic Explorer''; now host of ''
Wild Chronicles'' on
PBS)
★
Kevin McCullough (''
The Money Wheel'', ''
This Morning's Business'', ''
Market Watch'')
★
John McEnroe (''
McEnroe''; now a
tennis commentator)
★
Dennis Miller (''Dennis Miller''; now a Fox News Channel contributor and talk radio show host)
★
Geraldo Rivera (''
Rivera Live'' and ''
Upfront Tonight''; now host of his own show, ''
Geraldo at Large'' on Fox News Channel)
★
Louis Rukeyser (died in 2006)
★
John Seigenthaler (''
The News on CNBC''; no longer anchor of the weekend editions of the ''
NBC Nightly News'' as of
2007-04-01)
★
Bob Sellers (''
Today's Business'', ''
Market Watch''; now an anchor for ''Fox 5 Morning News'' at
WTTG (
FOX) in
Washington, DC)
★
John Stehr (''
The Money Wheel''; now primary anchor at
WTHR in
Indianapolis, Indiana)
★
Felicia Taylor (''
Before the Bell'', ''
The Money Wheel'', and ''
This Morning's Business''; now a business correspondent for
CNN)
★
Brian Williams (''
The News with Brian Williams''; now anchor of the weeknight editions of the ''NBC Nightly News'')
Reporters and others
★
Kate Bohner (no longer active in the cable news industry)
★
Eric Bolling (former panelist on ''
Fast Money'')
★
Bay Buchanan (now a political commentator for
CNN's ''
The Situation Room'')
★
Allan Chernoff (now a business correspondent at
CNN)
★
Alina Cho (now a
New York City-based bureau reporter for
CNN)
★
Jerry Cobb (left to pursue another venture, as announced by Bill Griffeth on-air on
2006-11-24)
★
Don Dahler (now a weekend anchor and a general assignment reporter at
WCBS-TV (CBS) in New York City)
★
Dan Dorfman (now a columnist for the
New York Sun)
★
Morton Downey Jr. (died in 2001)
★
Karen Gibbs (was previously a co-host of the now-defunct
PBS program, ''
Wall $treet Week'' from 2002-2005, and before that, was a business correspondent for Fox News Channel from 1996-2002)
★
Alexis Glick (now Director of Business News for Fox News Channel)
★
Bianna Golodryga (now a business correspondent for ABC News)
★
Nanette Hansen (now a
realtor in
Long Island, New York; no longer active in the cable news industry)
★
Maya Kulycky (now a correspondent for ABC News)
★
John "Bradshaw" Layfield (now a
color commentator for ''
WWE Friday Night SmackDown!'' and a business contributor for Fox News Channel, which he rejoined in 2005 after he was fired from CNBC in 2004)
★
Susan Lisovicz (now a business correspondent for
CNN)
★
Dee Dee Myers (former
White House Press Secretary; now a political commentator for
MSNBC)
★
Rob Reynolds (now a correspondent for
Al Jazerra English)
★
Al Roker (now weatherman for the ''
Today'' show on
NBC)
★
Marci Rossell (was contributor for ''Squawk Box'' until she left CNBC in 2003)
★
Renay San Miguel (now an anchor at
CNN Headline News)
★
Tom Snyder (died in 2007)
★
Tim Strazzini (former panelist on ''Fast Money'')
★
Kathleen Tanzy (now Director of Strategic Industry Communications at
Platts)
★
Joe Witte (now at
WJLA (
ABC) in
Washington, DC)
Ratings
CNBC has had a difficult time as of late attracting viewers, although viewership is significantly up from the 2005 bottom. There is a fairly clear correlation between the markets' performance and CNBC's viewership. However, CNBC is watched by the largest group of successful business leaders in America.
During the late '90s and early 2000s, CNBC's ratings were exploding along with the market. In fact, CNBC often beat
CNN during the daytime. However, when the markets took the tumble in mid to late 2000 and along went CNBC's ratings.
[11] In 2000, daytime viewership at the network peaked at 330,000, right before the peak of the
Nasdaq Composite (crossing 5000). The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q2 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, have rebounded significantly -- daytime viewership now stands at around 250,000 (as of the second quarter of 2007).
[12] Even though that pales in comparison to what
Fox News and
CNN draw in today, it is still a very healthy 86% increase in viewership since the beginning of 2005.
[13] Despite the viewership slump since the turn of the decade, CNBC is extremely profitable: average revenues top $510 million
[14] while profits for the network exceed $250 million per year, making CNBC a
cash cow for
NBC Universal and its parent company,
General Electric.
[15]
While daytime viewership has held up relatively well, primetime viewership is still relatively weak and the network continues to try and rejuvenate their primetime lineup. Their newest attempt to attract more viewers is by introducing a "checkerboard" programming approach. The network will put in various programming throughout the week that would interest viewers, including documentaries, town-hall style discussions and more.
[5]
It is important to note that much of CNBC's viewership, particularly during the daytime, is done "out of home", something that traditionally is not measured by
Nielsen ratings. As a result, it would be fair to say that the network's true viewership is considerably higher than what is reported.
On-air presentation
Logos
1989-1992
CNBC logo from 1989 to 1992
1991-1992
Planned CNBC/FNN logo from 1991 before the name was dropped
1992-1995
CNBC logo from 1992 to 1995
1995-1996
CNBC logo from 1995 to 1996
1996-present
The current CNBC peacock logo from 1996 to present
CNBC graphics
CNBC is well known today for its flashy and ostentatious graphics package, complete with accompanying animations and animation-sounds. Previous graphics packages put together by the network since the early 90's have gradually increased the "wow" factor -- likely in order to catch a casual viewer's eye, as cable news competition has increased dramatically since the late 80's (when the network was launched).
On
2006-11-15, CNBC's 'crystal' gray logo
bug was changed to color revealing the rainbow's peacock's normal NBC colors. On
2006-11-28, the new smaller CNBC color bug (similar to the one used in the revamped ticker) began to show up on CNBC's non-business related primetime programming (where the ticker is not shown, except ''
Mad Money'' and ''
Fast Money''), replacing the much bigger 'crystal' bug.
The countdown clock used on CNBC's ''Closing Bell'' since 2007-07-27
[17]
On
2007-03-01, CNBC's ''Squawk on the Street'' and ''Closing Bell'' both started using a new
countdown clock (shown in minutes:seconds:tenths-of-a-second format) on the graphics' lower-third of the screen. On
2007-07-27, it moved to the lower right of the screen, where the CNBC color bug is usually seen. The countdown clock is used for the "Opening Bell Countdown" segment on ''Squawk on the Street'', and for the "Closing Countdown" segment on ''Closing Bell''. (
video sample)
17
On
2007-05-02, CNBC's ''
Mad Money'' revamped its own on-air graphics package, replacing what was used -- including its opening animation sequence -- since the program's
2005-03-14 debut.
First generation graphic
Used from
1989-04-17 to
1994-12-31. When CNBC first aired in 1989 until approximately 1991, the original CNBC Ticker only had one band, displaying NYSE stocks.
1995 revamp
Used from
1995-01-01 to
1997-12-31.
1998 revamp
Used from
1998-01-01 to
2000-09-29.
2000 revamp
Used from
2000-10-02 to
2002-09-13. In January 2001, CNBC Asia and CNBC Europe both followed up to use the same graphic package, making some changes to the lower thirds and the charts respectively (for example, removing the animation on and off screen). This marked the first time that the three main CNBC channels had used the same graphic package.
2002 revamp
Used from
2002-09-16 to
2003-10-10. This package saw an evolution of the graphics introduced in 2000, with program titles and chart formats remaining the same. The lower thirds were, however, completely revamped and a new background animation and colour scheme was introduced for charts and other on-screen data.
2003 revamp
Used from
2003-10-13 to
2005-12-16. In this revamp, CNBC added an independent space to the lower thirds to show the "topic title" to indicate the subject being discussed (i.e. "money to burn" in the rightward photo). This formerly shared space with the program logo on the left-hand side of the lower thirds.
CNBC also added another animation to the lower thirds: when showing stock charts, the lower thirds would move down vertically, keeping just the "topic title" visible above the ticker. When charts were removed from the screen, the whole lower thirds would move vertically up again.
The "LIVE" sign was also moved from the left-top corner to the right-top corner, along with the location (which was formerly included on the lower thirds) at this time.
Dec. 2005 revamp: From 2D to 3D
Used from
2005-12-19 to
2006-05-12. On 2005-12-19, CNBC unveiled a new on-air look, replacing that which had been used since October 2003. This included a new look for all the graphics, new logos for all business day programs, and the relocation of the index and commodity prices from the stacked bug in the bottom right-hand corner of the screen to the bug bar across the top of the screen.
Since then, the ticker has shown full company names (and full commodity names used in the commodity summary, which runs at the 1s of each hour) instead of just ticker symbols.
The "LIVE" and location graphics were moved back to the top-left of the screen from the top-right corner at this time.
This graphic package was created by
Randy Pyburn of
Pyburn Films (that also designed the
WNBC's 2003 graphic package) and also designed earlier CNBC graphic packages. The estimated cost of the 2005-2006 package was about $2,000,000.
Mid 2006: revamped bug and lower thirds
★ On
2006-05-15, CNBC made a slight change to its
lower thirds, adding a blue block to the right-hand side. Occasionally this space was used to display the title of the topic being discussed. This format was abandoned on
2006-12-18.
★ On
2006-09-06, CNBC unveiled a revamped bug, which now has a similar resemblance to that of CNBC Europe. On the same day, the network launched a slightly modified ticker with a narrower font (to allow more quotes to stream by within a period of time).
Dec. 2006: new lower thirds
Used from
2006-12-19 to present. On
2006-12-19, exactly one year after its relaunch, CNBC revamped its on-air graphics package, replacing the old lower thirds that were previously used from 12/19/2005-12/18/2006. The current graphic package was created in house.
In this revamp, CNBC cancelled the independent space for the "topic title", which once again shares space with the program logo on the left-hand side of the lower thirds.
★ On
2007-04-23, the data bug was slightly
tweaked, with the titles of the securities now displayed in yellow and the numbers still being displayed in white.
★ On
2007-07-26, the Dow Jones Industrial Average lost more than 300 points, CNBC stayed on the story and put a live shot of the trading board in the NYSE to show the status of Dow above the lower thirds during the ''
Closing Bell'' to track the markets.
★
★ (Note: The screenshot rightward comes from
CNBC Asia, so the style of the top bug and the ticker are different from the package of CNBC US.)
CNBC Ticker
Main articles: CNBC Ticker
The CNBC Ticker is a computer simulation of
ticker tape shown on the lower part of the screen during the network's Business Day programming, containing security and index symbols along with movements in their value. At the top of the screen, a rotating band, partitioned into three segments, provides index and commodity prices.
History
FNN ticker circa 1987.
When CNBC first aired in 1989 until approximately 1991, the original CNBC Ticker only had one band, displaying NYSE stocks. After a 20 minute period when the ticker was off-air one day, as announced by anchor Ted David, did CNBC finally decide to include the NASDAQ in a new format at the time, creating the two-band system used ever since.
[18] FNN did use a two-line ticker design (with white and blue bands, quotes listed during trading without price changes and a market summary on the bottom band during trading) prior to the merger with CNBC in 1991, and many of these features were subsequently adopted by the newly-merged channel.
CNBC had another ticker format, mainly a font variation on the ticker, for a short time before the 1995-1997 photo on this page.
During special events (for example, the
Dow Jones Industrial Average passing 6000, 7000, etc. or another extremely impactful market event), the CNBC Ticker showed mutual funds on the NYSE band while leaving the NASDAQ band unchanged. This convention has been discontinued. The ticker now shows full company names (and full commodity names used in the Commodity Summary, which runs at the 1s of each hour) instead of just the ticker symbols, as seen before December 2005.
Current graphic formats
Typical on-air screen appearance during the business day
The bug bar, at the top of the screen, which stays on-screen during the business day (4am
ET to 6pm ET), will give viewers a real-time snapshot of the general stock market (
Dow Jones,
Nasdaq S&P 500 indices and
Russell 2000 index, along with the
DJ Utilities,
DJ Transports and
NYSE indices), international markets and futures (between 4am ET and 9:30am ET only), currencies, bond prices/yields and commodities. The stock market indices, global markets, currencies, bonds, yields, and commodities are displayed in yellow, with the numbers displayed in white. This data stays on for 5-7 seconds, before refreshing to the new set of data.
The bottom two lines, called the
ticker, gives viewers real-time
NYSE quotes (on the top band) and Nasdaq/
AMEX quotes (bottom band) throughout the trading day (ticker symbols are 1, 2, or 3 letters long for the NYSE stocks; Nasdaq uses 4- and 5-letter symbols; 3-letter ticker symbols are used at the AMEX). A commodity summary is shown on the top band during market hours (every 10 minutes at 0:01, 0:11, 0:21, 0:31, 0:41, 0:51 past the hour), along with a market summary (which is shown every 20 minutes at 0:01, 0:21, 0:41 past the hour). A Nasdaq/AMEX market summary is shown on the bottom band every 20 minutes at 0:06, 0:26, 0:46 past the hour. The ticker now also provides the size of each trade (the volume, or number of shares traded), a feature which was reinstated on
July 12,
2006 after it was dumped during the re-launch in December 2005.
Also, PowerShares
ETF symbols, which are traded along the lower band of the ticker, are highlighted in orange for sponsorship reasons.
Before and after-market hours (8:00am ET - 9:30am ET and 4:00pm ET - 6:30pm ET respectively), the ticker gives viewers extended hours trading quotes (after-hours quotes are symbolized with gold text). Between the hours of 5:00am ET - 8:00am ET and 6:30pm ET - 8:00pm ET, viewers are shown an alphabetical recap of the closing prices of S&P 500 stocks on the top band, while latest news headlines as well as weather projections for selected cities are displayed on the bottom band.
CNBC's "Breaking News mode" (Note: The screenshot comes from CNBC Asia, so the style of the top bug and the ticker are different from the package of CNBC US.)
Above the ticker, the left-hand side graphic will provides the logo for the specific program that is currently on-air (i.e. "
MORNING CALL"). The middle block gives viewers either a caption of the topic being discussed (i.e. "MIKE HUCKMAN") or information about the correspondent on the screen. Additionally, the left block is also replaced by logos indicating general subjects (i.e. "BEHIND THE WHEEL",) or the network's "Breaking News" (red), "CNBC Alert" (green) or "CNBC Exclusive" (orange) logo when required.
Taglines
★ "A Service of NBC Universal and Dow Jones" (
2004-05-17 -
2005-12-31, 2007-present)
★ "America's Business Channel" (2005 or earlier - present)
★ "First in Business Worldwide" (
2006-06-12 - present)
★ "The World Leader in Business News" (2004 -
2006-06-11)
★ "Make It Your Business" (2002-2004)
★ "Business for the New World" (2002)
[19]
★ "Profit From It" (1998-2002)
★ "First in Business, Worldwide" (1996-97)
★ "First in Business, First in Talk" (1995)
★ "Information that hits home." (1992-95)
Music
The music used from October 2003 to December 2005 was produced by 615 Music of
Nashville, Tennessee. This theme continues as of April 2007 to be used by CNBC Europe, although CNBC Asia ceased using it in March 2007. CNBC Europe continues also to use a theme previous to this, composed by
Edd Kalehoff used by CNBC US between 2000-2002, for its main channel ident. The current music package is composed by James Ryan of Rampage Music. Ryan also composed the network's 2002 music package. Willie Wilcox composed the themes for ''
The Big Idea'', ''
Mad Money'', ''Conversations with
Michael Eisner'' and currently ''
Fast Money''.
[20]
CNBC's main voice-over announcer is
Jim Birdsall, who has also worked for
NFL Films.
Notable recent developments
★ On
2006-09-18, CNBC's ''Worldwide Exchange'' program unveiled the "FTSE CNBC Global 300 Index". As the name suggests, it is an index of 300 global corporations, through 18 subsectors in conjunction with London's
FTSE Group. It is supposed to aggregate the major stock market movements from the "open in Asia to the close in the US." It is updated every 15 seconds.
[21]
★ In January, 2007, CNBC launched its new bureau which is located at
KNTV NBC 11 studios in
San Jose, California called "CNBC
Silicon Valley". Most business & tech reporters correspond at CNBC Silicon Valley. Occasionally KNTV reporters Scott Budman and Scott McGrew will also correspond for CNBC.
★ On
2007-02-27, when the Dow Jones Industrial Average had its 7th largest loss ever, CNBC stayed on the story.
[22] Also, CNBC's news ticker at the bottom of the screen returned during a re-airing of ''Deal or No Deal'' showing updates of the loss as well as the Nasdaq's biggest loss since
September 17,
2001. It also reminded viewers to go to CNBC.com to get updates on the markets in Asia provided by
CNBC Asia. The 10pm and 1am ET airings of ''
The Big Idea with Donny Deutsch'' were pre-empted to make way for re-airings of ''On The Money'' and ''Fast Money'', respectively. Both shows covered the 400-point loss of the DJIA. The network recorded its best ratings week since the market crash after 9/11, with ''Kudlow & Company'', ''Mad Money'', and ''Fast Money'' recording their best ratings ever in the coveted 25-54 demographic.
[23]
★ On
2007-03-19, ''Squawk Box'' was knocked off the air for 18 minutes due to "overwhelming technical issues". After an extended commercial break at 7:43am ET, the network simulcast
MSNBC's ''
Imus in the Morning'' (which was cancelled one month later) before returning to the air at 8am ET. Host Joe Kernen noted that in the 11 years of him doing the show, "this has never ever happened".
[24]
★ On
2007-07-19, CNBC's ''
Squawk on the Street'' expanded to two hours, airing weekdays from 9-11am ET. The aforementioned expansion of ''
Squawk on the Street'' resulted in ''
The Call'' (formerly ''Morning Call'') getting cut in half -- from two hours to only one -- airing weekdays from 11am-noon. That program was also completely revamped on
2007-07-23, with Dylan Ratigan and
Trish Regan currently serving as interim anchors. No permanent anchors have been named as of this writing.
CNBC international channels
CNBC has operated international versions of its channel since 1995, when
CNBC Asia originally launched.
CNBC Europe followed in 1996. On
1997-12-09,
Dow Jones & Company and
NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones'
European Business News, and likewise of CNBC Asia with
Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels.
CNBC Europe is headquartered in
London, and
CNBC Asia is headquartered in
Singapore. On
2005-12-31, the sale by Dow Jones of its interests in the international CNBC channels took effect. From
2006-01-01, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this.
Besides
CNBC Europe and
CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include
Class CNBC in Italy,
CNBC-e in Turkey,
CNBC Arabiya in the UAE,
Nikkei CNBC in Japan,
CNBC-TV18 and
CNBC Awaaz in India,
CNBC Pakistan in Pakistan and
TVN CNBC Biznes in
Poland.
CNBC Europe and
CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia.
In North America,
CNBC World airs business programming from
CNBC Europe and
CNBC Asia, as well as weekly magazine programs provided by
CNBC-TV18 and the
United Nations.
In Central America and the Caribbean,
CNBC Latin America retransmits live programs from CNBC and CNBC World.
In
Canada, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, the 9pm slot which shows television programming such as the
Olympic Games, ''
Deal Or No Deal'', ''
The Apprentice'', ''
1 vs. 100'' and ''
Heads Up Poker'' are replaced by CNBC World programming. However, documentaries are shown in
Canada. This had the making of a major problem, as a highlight episode of ''
The Apprentice 5'' that aired
April 23,
2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00pm ET was blacked out, the second airing at 12:00am ET was accidentally shown. Blackouts on episodes that originally air on
NBC and
Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission.
CNBC's most recent international spinoff is
CNBC Africa. With roughly $600 million spent on advertising in
South Africa alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa has bureaus in
Botswana,
Tanzania,
Kenya,
Nigeria and
South Africa and produces 9 hours of local programming per business day. The network was launched on
2007-06-01.
[25]
CNBC.com
CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than show program grids, host biographies and basic network images. The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.
CNBC.com (1996)
In August 2001, CNBC.com merged with
MSN's Moneycentral.com, creating "CNBC on MSN". This new partnership allowed the two parties to meet two objectives: 1) provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and 2) more effectively compete with other finance related websites, such as
Marketwatch.com and
Yahoo! Finance.
CNBC.com (2000)
During this period the editorial content on the CNBC.com site was controlled by Microsoft Corporation.
CNBC.com officially disbanded its relationship with
MSN in mid-November 2006.
CNBC.com was relaunched on
2006-12-04. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:
★ exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
★ live market updates from CNBC personalities 3 times per day during the trading day (discontinuing the "Market in a Minute" updates in June 2007)
★ a streaming desktop ticker, real-time data and the network's "tick-by-tick" charts (for major indices)
★ themed blogs by various correspondents (i.e. "Tech Check" with tech reporter Jim Goldman)
★ unedited, full-length interviews from CNBC specials or other on-air interviews
★ free video of recent on-air segments, interviews, features etc.
★ an exclusive "CNBC.com" set built at CNBC's U.S. headquarters where the market update segments (among other things) are taped from
★ blogging from on-air personalities about the various "goings-on" within the network
★ an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (yet to debut)
[26]
Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6 a.m to 7 p.m ET, CNBC Asia then takes over from 7 p.m to 2 a.m, and CNBC Europe handles the (North American) overnight hours from 2 a.m to 6 a.m.
In April 2007, the site was able to attract 662,000 unique visitors to the website, ranking it #22 amongst all financial news websites.
[27]
CNBCplus
"CNBCplus"
1 is a new feature which was launched alongside the revamped CNBC.com website. This subscription based service (similar to the now-defunct
CNN Pipeline) allows users to have 24-hour, commercial-free access to 3 individual CNBC feeds -- CNBC U.S., CNBC Europe and CNBC Asia -- along with access to over 15,000 clips in the archive. It is also updated with hundreds of video clips available on-demand and a search feature allowing the user to search CNBC video archives. U.S. based customers of CNBCplus are not able to receive the CNBC U.S. feed due to various restrictions (however they can still view the CNBC Europe and CNBC Asia feeds, along with all of the video clips). The service is not available for any other
operating system besides
Microsoft Windows.
Since its inception, the service has offered a free seven-day trial for people who register. After that, individuals who register will be required to pay a monthly fee to continue their subscription. The 'introductory offer' (still in effect) is $9.95 per month, although the fee will eventually go up to $14.95/month.
[28]
"Million Dollar Portfolio Challenge"
CNBC.com's ''Million Dollar Portfolio Challenge'', a virtual stock-picking contest, ran from
2007-03-05 to
2007-05-25.
[29] CNBC hosted a similar contest the previous year, called the
''Squawk Box Fantasy Portfolio Challenge''.
Contest "Multiple Accounts" controversy
The ''Million Dollar Portfolio Challenge'', which was sponsored by
OptionsXpress,
[30] became embroiled in controversy after just its first week when it was revealed that one participant, Nancy Beaumont from California, registered 800 separate portfolios in the contest,
exponentially increasing her
probability of winning the $1,000,000 first prize, and leading to her occupying no fewer than nine places in the Top 25 Leader Board.
[31]
The express terms of the Rules, however, provide in material part:
'Description of the Contest:'
The contest is a stock trading game that provides Participants with '''a fictional trading account, One Million (1,000,000) fictional dollars''' ("CNBC Bucks") and the fictional ability to trade individual stocks on the NYSE, NASDAQ and/or AMEX exchanges.30
The Rules further state:
'Trading:'
Each '''participant''' begins the Contest with '''One Million (1,000,000)''' CNBC Bucks to create '''a fictional portfolio''' of the NYSE, NASDAQ and/or AMEX-traded stocks.
...
Each '''participant''' can make a '''maximum of fifty (50) trades per Day''', based on the time the trade is entered by the '''Participant'''.30
As a result of Nancy Beaumont's registration of 800 accounts, therefore, she has $800,000,000 CNBC Bucks available to her in the contest, spread over 800 separate accounts, and the ability to make a total of 40,000 trades per day. Other participants who registered one account per the express terms of the Rules, by comparison, have $1,000,000 CNBC Bucks available to them and can only make 50 trades per day. As a result, the
probability of Nancy Beaumont winning the contest is dramatically
skewed in her favor.
After hours trading controversy
A
June 8,
2007 ''
BusinessWeek'' article entitled ''CNBC's Easy Money'' detailed another massive flaw in the network's fantasy portfolio challenge. Traders were able to open their browsers, enter various stocks into the trading module, but execute the trade after hours (assuming the browser and module were still open). This allowed traders to profit off of after-hour market movements in stocks that, for example, reported better than expected earnings.
[32]
CNBC issued a statement on the same day on their website, stating the network was "investigating whether one or more finalists wrote and executed computer program scripts to bypass the contest’s security measures. CNBC retained two leading consultants in the information security industry to investigate these two computer programming related issues."
[33]
Winner of Portfolio Challenge
After a lengthy investigation which resulted in numerous disqualifications, on
July 13,
2007 CNBC announced Mary Sue Williams of
St. Clairsville, Ohio as the winner of the portfolio challenge and of the $1 million cash prize.
[34]
CNBC HD
At an upfront analyst meeting held in New York, NBC Universal announced that it would be launching CNBC in
high definition (or CNBC HD). It is expected to be an up-convert of the
SD signal to HD. The
pillar boxes are expected to contain additional market data. The new initiative is expected to be launched by the end of January 2008.
[35]
List of CNBC channels
★ CNBC
US (the
US version is also shown in
Canada)
★
CNBC Europe
★
★
Class CNBC - Italy
★
★
CNBC-e - Turkey
★
★
CNBC Arabiya -
Arab world
★
★
CNBC Nordic - Scandinavia
★
★
TVN CNBC Biznes - Poland
★
CNBC Asia
★
★
CNBC Pakistan - Pakistan
★
★
Nikkei CNBC - Japan
★
★
CNBC-TV18 - India (English)
★
★
CNBC Awaaz - India (Hindi)
★
★
CNBC Australia
★
★
CNBC Hong Kong
★
★
CNBC Singapore
★
CNBC Latin America
★
CNBC World
★
CNBC Africa
See also
★
List of DirecTV channels
★
List of Dish Network channels
References
1. CNBC Plus
2. THE MEDIA BUSINESS; New CNBC President
3. THE MEDIA BUSINESS; NBC to Buy Cable Service
4. THE MEDIA BUSINESS; F.T.C. Votes Not to Block FNN Sale Geraldine Fabrikant
5.
6. Dow Jones History
7. Form 10-K submitted by Dow Jones & Company for the fiscal year ended December 31, 1997
8. CNBC looking to distinguish itself
9. Video: PAPA3 - Steals and Deals CNBC (1993)
10. Video: Tom Cavanagh on CNBC
11. The Revolution Will Be Televised (on CNBC) Charles Fishman
12. 2Q'07 P2+ Weekday Ranker
13. Biz net builds buzz Michael Learmonth
14. A Modified MSNBC? J. Max Robins
15. Wald Boosts Business at CNBC Joel Topcik
16.
17. Video: CEO Jonathan Schwartz on CNBC
18. CNBC's 10-year anniversary documentary.
19. Video: CNBC TV - CONRAD'S CLASSIC PROMO COLLECTION - 2002 Line Up
20. Willie Wilcox
21. FTSE CNBC Global 300 Index Series
22. Video: CNBC's market plunge coverage
23. Market Selloff: CNBC's Best Week Since '01
24. "Overwhelming" Tech Problems Force CNBC To Simulcast MSNBC For 18 Minutes
25. CNBC pushes hard to fend off rival Fox Eric Pfanner
26. CNBC redesigns its Web site
27. What Murdoch’s Paper Chase Means for Business TV Richard Siklos
28. CNBC's New Online Splash Anne Becker
29. Million Dollar Portfolio Challenge
30. Million Dollar Contest Rules
31. Stacking the deck in the CNBC Portfolio Challenge?
32. CNBC's Easy Money Tim Catts
33. Untitled page
34. Untitled page
35. NBC Uni execs upbeat, even about peacock Paul J. Gough
External links
★
CNBC US
★
★
NBC Cable Networks - NBCCableinfo.com - CNBC
★
★
CNBC page at
MSNBC.com
★
★
CNBC Video at
MSN Money
★
★
CNBC weekly U.S. TV Schedule
★
★
CNBC Anchors and Reporters (scroll down page for list)
★
★
Photos of the New Jersey CNBC facility
★
★ CNBC: Viewer Discretion Advised (Chicago Reader article by Anthony DeBartolo)
[1]
★
CNBC Europe
★
CNBC Pakistan
★
CNBC-e Turkey
★
CNBC Arabiya
★
CNBC Asia
★
CNBC-TV18 (India)
★
Class CNBC
★
Nikkei CNBC
العربية
中国
Français
Deutsch
Ελληνική
हिन्दी
Italiano
日本語
Português
Русский
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