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'Burton Snowboards' is the world's leading manufacturer 'Snowboarder mecca' Burton's annual sale draws thousands, Fahy, Jill, , , Burlington Free Press, August 4, 2007, of snowboards with an estimated 30% to 35% marketshare.^[1] Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, accessories. Aside from selling goods under its own brand name, Burton incorporates several sub-brands which focus on a specific specialty. These sub-brands include Anon Optics (snowboard goggles and eyewear), R.E.D. Protection (helmets and body armor), Analog Outerwear, and Gravis Footwear. In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear, and Special Blend (SB) Outerwear. Burton, a private company, also owns Channel Island Surf Co. Burton's professional snowboard team includes Shaun White, Jeremy Jones, and Terje Haakonsen.

Contents

History

Riders

Global

Burton

Nationals

Footnotes

External links

History

In 2006, a three day sale in Burlington drew 7,000 attendees. 'Snowboarder mecca' Burton's annual sale draws thousands, Fahy, Jill, , , Burlington Free Press, August 4, 2007,

Riders

Global

;Men
: Shaun White, Terje Haakonsen, Romain De Marchi, Gigi Rüf, DCP, JP Solberg, Jussi Oksanen, Jeremy Jones, Keir Dillon, Trevor Andrew, Tadashi Fuse, Frederik Kalbermatten, Nicolas Müller, Heikki Sorsa, Mads Jonsson
;Women
: Anne-Flore Marxer, Victoria Jealouse, Hannah Teter, Kelly Clark, Natasza Zurek

Burton

;Men
: Mikey Rencz, Mason Aguirre, Mitch Reid, Danny Davis, Luke Mitrani, Mikkel Bang, Sani Alibabic, Iker Fernandez, Morgan Le Faucheur, Marko Grilc, Yoshinari Uemura, Kazuhiro Kokubo, Takaharu Nakai, Keegan Valaika, Wyatt Stasinos, Kevin Pearce, Dimitry Fesenko, Hannes Metzler, Stephan Maurer, Same Saarenpää, Christian Haller
;Women
: Molly Aguirre, Elena Hight, Junko Asazuma, Spencer O'Brien

Nationals

;Men
: Charles Gagnon, Yale Cousino, Chris Rotax, Madison Elsworth, Charles Reid
;Women
: Gabi Viteri, Ellery Hollingsworth, Julia Baumgartner
Burton also sponsors "Smalls" riders - a generation of shredders.

Footnotes

1. It is interesting to note that Jake Burton once commented that the future of snowboarding was not in freestyle, but in race boards.

External links

★ Burton Movie

★ Burton Myspace