'Burgerville, USA' is a
privately held American restaurant chain in
Oregon and southwest
Washington, owned by
The Holland Inc. As the chain's name suggests, Burgerville's sandwich
menu consists mostly of
hamburgers, though it also offers
chicken and
turkey sandwiches,
gardenburgers, and
halibut fish and chips. Most Burgerville locations are located in the
Portland metropolitan area.
Reflecting its limited presence, the chain has used the
slogan "Inconveniently located for most of America".
Although at first glance Burgerville looks like a
fast food restaurant, the emphasis is on food quality, not speed. Thus, the drive-through lanes typically take longer than those at its larger competitors, and eat-in diners order then have their food brought to them when it is ready. Prices and variety more closely reflect slightly more upscale restaurants, deliberately not competing in the commodity-based fast food arena.
The chain's most significant differentiation is in its use of
local ingredients and natural ingredients, such as Country Natural Beef and
Tillamook Cheddar in its burgers, and locally grown
strawberries in its
milkshakes and
sundaes. Throughout the year it offers seasonal items such as milkshakes made with
hazelnuts, fresh pumpkins, fresh raspberries,
eggnog,
huckleberries, and
blackberries, and side orders such as
Walla Walla onion rings ,
sweet potato fries and
Yukon Gold potatoes.
History
Burgerville was founded in 1961 by George Propstra in
Vancouver, Washington.
Burgerville uses 100%
wind power for all of its restaurants and headquarters, and is the largest chain in America to do so. Burgerville uses only
trans fat-free
canola oil that is then transformed into
biodiesel.
As of August 2007, their slogan is, "Choose Fresh, Local, Sustainable. Choose Burgerville."
In 2007, Burgerville was awarded with the "Better Burger" award at the 1st Annual
Food Network Awards.
[1]
Locations
As of May 2007, there were 43 locations throughout Oregon and Washington.
In 2005, the company announced plans to start an expansion into the areas of
Seattle, Washington and
Bend, Oregon, opening up to ten new restaurants. However, as of March 2007, those expansion plans have not been started yet.
On major highways leaving Burgerville's reach, there is usually a
billboard resembling an overhead
highway warning sign alerting drivers that there will not be another Burgerville location for approximately another 24,700 miles (39,750 km) (distance varies on the actual signs depending on location): The distance to the next Burgerville should you continue around the globe in that direction.
References
1. [1]
External links
★
Burgerville USA (official website)
★
Downtown Burgerville sets sights on larger location, a July 2005 article from ''
The Columbian''
★
August 2004 story on Burgerville from ''
The Splendid Table''
★
Burgerville's parent launches new concept, a June 2003 article from
American City Business Journals
★
Burgerville's future expansion plans, a May 2005 article from The Portland Business Journal