'Bertelsmann AG' is a transnational
media corporation founded in
1835, based in
Gütersloh,
Germany. The company operates in 63 countries and employs over 88,000 workers. In
2004 the company reported a
€ 17 billion revenue.
Businesses
Subsidiaries
Bertelsmann consists of 6 corporate divisions:
★
RTL Group, a European broadcaster
★
Gruner + Jahr (a magazine publisher, the biggest in Europe and second biggest world wide)
★
BMG (Bertelsmann Music Group)
★
Random House, the world's largest trade book publisher (popular literature)
★
Direct Group, the world's largest book and music club group
★
arvato, an international media service provider and editing house
In
August 2004, BMG and
Sony entered a 50-50 joint venture, reducing the
Big Five of music companies to the
Big Four.
BMG Music Publishing, the world's third largest music publisher, stayed wholly owned by Bertelsmann and became the world's largest independent music publisher. As of 2005,
Sony BMG's share of the music market stands at 21.5%.
Bertelsmann made headlines on
May 17,
2002, when it announced it would acquire the assets of
Napster for $8 million. Bertelsman first established a relationship with Napster in the fall of 2000 when it formed an alliance with them to develop a secure file-sharing music service. With the alliance Bertelsmann separated itself from the other major labels who saw Napster's closure as the only option.
[1]
Ownership
Bertelsmann itself is not publicly listed, and is majority owned (76.9%) by the
Bertelsmann Foundation, a non-profit organisation and political think tank set up by the founding families Bertelsmann and Mohn.
[2] The remaining 23.1% is owned by the Mohn Family.
Albert Frère, a belgian industrial, owned 25% of the Bertelsmann until 2006.
History
The ''C. Bertelsmann Verlag'' was founded as a print shop cum publishing house in July,
1835 by Carl Bertelsmann. At first Bertelsmann concentrated on Christian songs and books. In
1851 led by Carl Bertelsmann's son, Heinrich, the publishing programme was extended into the area of novels. During the following years Bertelsmann expanded steadily. By
1939 the publishing house employed 401 people.
In 2002 Bertelsmann admitted that they lied about their involvement with
Adolf Hitler and the Nazi party which included making huge profits from Jewish slave labour and publishing propaganda aimed at harming European Jews. The revelations came to light during their takeover of US book publisher
Random House in 1998, Bertelsmann used a revised account of their Nazi past to smooth the deal.
[1]
After
World War II, in which the publishing house was closed for some time, but nevertheless published books by
Nazi authors like Will Vesper (who did the commemorative speech at the 1933
book burning) or Hans Grimm, the company was re-founded by
Reinhard Mohn, fifth generation of the Bertelsmann family. In the
1950s, Bertelsmann expanded with the ''Bertelsmann Leserring'' (readers ring) and the founding of the LP label ''
Ariola Records'' in 1958, which marks the entry in the music market. In
1964 Bertelsmann bought the ''Ufa Filmproduktionsgesellschaft'' as entry in the movie market. Ufa was sold in the
1970s. In 1969, Bertelsmann bought into the
Gruner und Jahr publishing house (newspapers, magazines), in
1973 becoming majority owner.
Since the
1980s, Bertelsmann has expanded internationally: in
1979 it bought the American
Arista label, in
1980 Bantam Books, in 1986 the label
RCA Victor and the publishing house
Doubleday. It has distributed
Windham Hill Records since 1989. In 1992 it acquired 50% of Windham Hill Records and in 1996 it took full control.
During this period the activities in the music market were bundled into the label
BMG.
In
1993,
Reinhard Mohn as owner of Bertelsmann moved 68.8% of his Bertelsmann AG stock over to the
Bertelsmann Foundation. As of 2006, the Mohn family still owns 74.9 of Bertelsman's capital, in addition of the Bertelsmann foundation.
From
1995 to
2000 Bertelsmann had a major
Internet Service Provider (and associated content) joint venture with
AOL that operated throughout Europe.
In
1995 the ''Ufa Film- und Fernseh-GmbH'' merged with
CLT, Luxembourg. The result was known as
RTL Group, the biggest private radio and TV broadcaster in Europe.
In
1998 Thomas Middelhoff become CEO of Bertelsmann. He bought the
Random House publishing house and concentrated book publishing in the USA under this label.
in
1999, Bertelsmann launched bol.com, the internet book retailer.
In February
2001,
Groupe Bruxelles Lambert purchased 25% of Bertelsmann AG.
André Desmarais, President and Chief Executive Officer, Power Corporation of Canada, was named to the Board. In July 2002, the president Thomas Middelhoff goes away, because of disagreements concerning the company's strategy, in particular relating to its introduction in the ''
Deutsche Börse''.
2003, the new CEO
Gunter Thielen expanded the music branch
BMG with the buying of
Zomba Records.
In
2004, BMG set up a joint-venture with
Sony Music to create
Sony BMG.
BMG Music Publishing remained wholly owned by Bertelsmann.
Also in
2004, the
London Borough of Camden,
England brought
anti-social behaviour orders (ASBOs) against
Sony Music UK and BMG for alleged
fly posting. Illegal fly posting by the two companies is thought to save them £8 million a year in advertising costs in Camden and cost the Borough £250,000 to clean up. Falling to comply with an ASBO can result in a jail sentence of up to 5 years.
As of Sept. 1, 2007, Bertelsmann agreed to pay music publishers $130 million to settle a copyright infringement lawsuit brought on by its deal with Napster.
[3]
References
1. Richard Menta, Bertelsmann Beds Napster - MP3 Newswire
2. Bertelsmann names new CEO - Reuters news service, via CNN Money, Friday January 19 2007
3. http://www.hollywoodreporter.com/hr/content_display/news/e3iae9b905a4fb73c7e19dde70db95c408e
See also
★
Bertelsmann Foundation, a German foundation created by the Bertelsman and Mohn families
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List of assets owned by Bertelsmann
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Media concentration
External links
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Official site
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Official Jobs & Careers site
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Ketupa - Bertelsmann extensive profile
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arvato
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/Random House web site
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/Random house Careers web site
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RTL Group
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Sony BMG