'The break up of AT&T' was initiated in
1974 by the
U.S. Department of Justice antitrust suit against the telephone
monopoly. Under the terms of a settlement finalized on
January 8,
1982, "
Ma Bell" agreed to divest its local exchange service operating companies, in return for a chance to go into the computer business,
AT&T Computer Systems. Effective
January 1,
1984,
AT&T's local operations were split into seven independent 'Regional Holding Companies', also known as
Regional Bell Operating Companies (RBOCs), or "Baby Bells". Afterwards, AT&T, reduced in value by approximately 70%, continued to operate all of its long-distance services, although in the ensuing years it lost portions of its market share to competitors such as
MCI and
Sprint.
Regional Bell Operating Companies (RBOCs)

Map of the original and current companies.
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Ameritech Corporation
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Bell Atlantic Corporation
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BellSouth Corporation
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NYNEX Corporation
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Pacific Telesis Group
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Southwestern Bell Corporation
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U S WEST, Inc.
Non-RBOC Bell System members
The only difference between these two
incumbent local exchange carriers (ILECs) and the seven divested Baby Bells (RBOCs) was that AT&T owned only a minority interest in these ILECs as opposed to owning them outright before the breakup. Both were monopolies in their coverage areas much like the RBOCs.
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Cincinnati Bell, the only remaining former Bell System member not owned by a Baby Bell, covering the
Greater Cincinnati area; it is not included on the map to the right as it is not owned by a Baby Bell.
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SNET, the other non-RBOC Bell System member, was acquired by SBC in 1998 and rebranded as AT&T in 2005; it covered
Connecticut.
Effects
The breakup led to a surge of competition in the long distance telecommunications market by companies such as
Sprint, MCI,
AT&T Communications,
BellSouth,
Verizon, and
Qwest. Four of these are "Baby Bells" or former competitors that have merged with the Baby Bells. AT&T's gambit in exchange for its divestiture,
AT&T Computer Systems, failed, and the company became a shadow of its former glory.
One negative outcome of the breakup is that local residential service rates, which were formerly subsidized by long distance revenues, have been forced to rise faster than the rate of inflation. Long-distance rates, meanwhile, have fallen due to the increased competition. The FCC established a system of access charges where long distance networks paid the more expensive local networks both to originate and terminate a call. In this way, the implicit subsidies of Ma Bell became explicit post divestiture. These access charges became a source of strong controversy as one company after another sought to arbitrage the network and avoid these fees. In 2002 the FCC declared that Internet service providers would be treated ''as if'' they were local and would not have to pay these access charges. This led to VoIP service providers arguing that they did not have to pay access charges - resulting in significant savings for VoIP calls. The FCC has recently been split on this issue; VoIP services that utilize IP but in every other way look like a normal phone call generally have to pay access charges - VoIP services that look more like applications on the Internet and do not interconnect with the public telephone network do not have to pay access charges.
End of an era
In
2005, SBC Communications purchased AT&T, thus reuniting the venerable phone company with three of its spinoffs (SBC was comprised of Southwestern Bell, Pacific Telesis, and Ameritech). The merger was completed on
November 18,
2005. The merged company is named
AT&T Inc. Additionally, on
March 5,
2006, AT&T announced that it would merge with BellSouth pending government regulatory approval. The surviving company retained the AT&T name, and is still headquartered in
San Antonio with
Atlanta retaining the headquarters for
Cingular Wireless, which will be referred to internally as "AT&T Mobility" but externally will simply fall under the AT&T name, as well as Southeast region telephone operations. AT&T announced it would not switch back to the Bell logo, thus ending usage of the Bell logo for corporate use by any of the
Baby Bells with the exception of
Malheur Bell and on payphones, hats, and company repair trucks by
Verizon.
Evolution of the RBOCs
Financial arbitrage
Because of discrepancies between the pricing of the "old" AT&T shares and the new "when-issued" shares, investors were able to make risk-free profits, most spectacularly
Edward O. Thorp, who made $2.5 million in what was at the time the NYSE's largest (nominal) block trade:
description of arbitrage
External links
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Legal Battle with Bell South over Domain Names