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'Anchor' dairy products are manufactured and marketed by "Fonterra Brands".
In addition to the common varieties with differing percentages of milk fat, they also offer "Anchor-Xtra", with extra calcium (marketed primarily to women), and "Mega Milk", with extra vitamins, as well as extra calcium, marketed for children.
'Anchor Spreadable' is another of their specialized products. The butter-based spread is softened with canola oil and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking, of Weebl and Bob fame, included television commercials featuring wobbly cows.
Anchor butter, and other New Zealand butters, were banned from import into the EU for a time. This came after a complaint made to the European Commissioner for Trade, Peter Mandelson, by the German dairy trader, Egenberger.[1]
Anchor Cheese is sold in New Zealand, however for cheese products the Anchor brand is owned by a Goodman Fielder subsidery.

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★ Anchor