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'KLLC' is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area on 97.3 FM. 'KLLC' airs a modern adult contemporary music format branded as "Alice @ 97.3".

Contents

History

Programming

Off-air activities

References

External links

History

The 97.3 MHz frequency was home to Family Radio's 'KEAR' since 1956. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and their format move to 106.9, as part of a three-way deal that also saw 'KCBS-FM' move from 98.9 MHz to 97.3 MHz. KCBS-FM, now known as "97K", programmed an adult contemporary/Top 40 format. Over the years, the station evolved in more of a classic hits direction. For a time, they aired the syndicated ''American Top 40''.
In January 1982, KCBS became 'KRQR', "The Bay Area Rocker", with a hard album-oriented rock (AOR) format, to compete against leading rock station KMEL. KRQR's harder approach helped start a long run as a dominant rock station. The year was a busy one for Bay Area rock stations. In May of that year, KSFX dropped rock and went to a talk format as KGO-FM. A month later, on August 23, KQAK switched to rock as "The Quake". And in September, KFOG dropped beautiful music for a more eclectic mix of rock.


Even with four AOR stations in San Francisco, in addition to two more in San Jose, KRQR still dominated amidst the stiff competition. KQAK was the first to give up, dropped AOR in April 1983[1] and picking up modern rock. But KRQR and KFOG put lots of pressure on the tightly-formatted KMEL, which flipped to CHR in 1985.
KRQR's rock format continued throughout the 1980s and up to 1993, when they repositioned as a classic rock station. By 1995, the AOR format was in decline across the country, as modern rock was on the rise. Management responded by blowing up KRQR and introducing a new station, 'KLLC', "Alice 97.3".

Programming

The station's most popular show is "The Sarah and No Name Show", in weekday morning drive. It is hosted by Sarah Clark and Mike Nelson, a.k.a. "The DJ with No Name". The show was formerly known as "Sarah and Vinnie", including Clark and Vinnie Crackhorn, who left the station due to personal problems.
Weekdays at 10:00 AM, after "The Sarah and No Name Show", the station features a program called "Retro in the Metro", which plays a variety of songs that were done before 2000, mostly 80's music.

Off-air activities

The station sponsors 3 seasonal concerts each year - the free "Summerthing" show in June and the "Now and Zen Fest" in September, both in Golden Gate Park, and "Alice in Winterland" in December. Featured acts have included Alanis Morissette, Duran Duran, Five for Fighting, Smash Mouth, and Train. Recordings from the concerts and other live appearances on the station are collected into the annual "This is Alice Music" CD, which is sold to raise funds donated to Breast Cancer research and treatment charities.

References

KQAK FM 99 - The Quake - August 23, 1982

External links

★ Alice 97.3 official website

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